Looking for a rewarding career in Marketing? Join a well-established and fast growing company! Canpages is currently recruiting for a Senior Online / New Media Product Manager

Boasting a circulation of more than 7.2 million directories and offering a robust online directory with a unique user experience (www.canpages.ca), Canpages is the new alternative to both traditional phone books and online directories! Come join the largest independent phone directory publisher in Canada.

As part of our ongoing expansion, we are seeking a Senior Online / New Media Product Manager for our head office located in Burnaby, BC. As a senior leader, the successful candidate will develop and coordinate implementation of product Marketing initiatives in collaboration with Sales, Business Development to achieve business objectives, and act as the primary interface between the Marketing and Sales teams, ensuring clear timely communication and focus on business priorities.

As a Senior Online / New Media Product Manager, you will:
- Be responsible for broad projects and programs; provide technical leadership and subject matter expertise across multiple large-scale, complex initiatives, and contribute to the development of new concepts, techniques and standards
- Assess strategies, develop and coordinate implementation of Marketing initiatives to achieve revenue and customer penetration targets
- Identify key findings from Post Market Analysis and develop actions plans to correct or improve performance
- Communicate effectively and implement future strategies to the Sales organization
- Identify Sales needs on an on-going basis and coordinate with appropriate teams to provide information and tools needed
- Coordinate with all areas of operations to launch products, offers and marketing initiatives to the Sales organization
- Provide timely communication to Sales of Marketing initiatives for new products when necessary

You possess/are:
- A Bachelor’s degree in Marketing or working equivalent
- At least 5+ years experience in New Media marketing/product development
- Strong knowledge of the online advertising industry and Internet advertising programs
- Strong understanding of alternate media (voice, video, mobile, etc) development and fulfillment
- Experience in SEO, SEM and SMO activities
- Strong organizational and project management skills
- Strong leadership and Customer Focus
- Ability to gather, analyze and synthesize data from various sources and present written assessments and recommendations regarding products/offers
- Effective communication skills, including strong presentation abilities
- Ability to interact professionally with all levels within and external to the organization
- Experience in creating and managing strategic plans for product segmentation, pricing, market competitiveness, reporting, and go to market
- Strong marketing, sales channel management, and project management skills, with an emphasis on Internet marketing

This is an outstanding career opportunity for motivated and performance driven Professionals, who are interested in working in a dynamic, fast paced company.