This job posting is posted by Vancouver Recruiter - Six Degrees Recruitment Inc
SEM / PPC Manager

# Passionate about all things Search Marketing?
# Looking for an exciting opportunity with an innovative and fast growing startup?
...Then this opportunity is for you!

Our Client
Recently named to ‘America’s Most Promising Startups’ list by BusinessWeek magazine, our client is a global leader and pioneer in their market. A clothing designer, manufacturer and online retailer, they leverage technology to transform and lead in their industry. With operations in China and Vancouver they reach customers in over 50 countries worldwide.

They are currently looking for an experienced Search Engine Marketing / PPC manager to join the team and and lead their search marketing program and SEO strategy. A new position, the SEM/PPC Manager will be responsible for developing, implementing and optimizing comprehensive paid search and search engine optimization strategies for the company’s eCommerce based website.

The Ideal candidate for this role will not be afraid to put in the hours needed to produce world class results, they will be passionate and informed about all things search marketing both paid and organic, they will have an in-depth understanding and appreciation for research, analysis and metrics as well as the ability to demonstrate past experience generating incredible returns from comprehensive PPC campaigns with budgets greater than $5,000 per month.

Responsibilities
* Develop, implement and maintain comprehensive paid search strategies
* Perform ongoing website SEO analysis and provide recommendations to enhance search results, sales leads and revenue
* Monitor and manage PPC campaigns to ensure maximum RAOS and campaign effectiveness
* Develop and maintain high performance keyword portfolio through keyword research and analysis
* Implement or develop tracking tools and reports to enable analysis and improvement of campaign results
* Analyze lead sources, click traffic, conversion metrics, and user behavior to guide and improve the effectiveness of campaigns, ad copy and landing page(s)
* Develop a deep understanding of customer search patterns in the space and drive strategy and execution to ensure top of class search engine rankings.
* Expand online marketing activities to other channels including Bing and Facebook
* Develop in house reporting tools and generate data driven reports as needed to communicate effectively to the team and refine activities.

Skills
* Minimum of 2 years Paid Search Marketing experience
* Demonstrable in-depth knowledge of the PPC industry and best practices
* Demonstrable in-depth understanding of the Organic Search industry and best practices
* Advanced experience with Google Adwords, Yahoo Search Marketing, MSN adCenter & other relevant platforms
* Proven ability to optimize campaigns by employing bid management, position and match strategies to maximize CTR, CPC, CPA and ROAS
* Experience with Data Analysis and able to interpret and apply recommendations from large sets of data
* Excellent quantitative and analytical skills with the ability to make data-justified business decisions
* Previous experience with Facebook and other online marketing a plus
* Working knowledge of Web Analytics and Conversion Optimisation.
* AdWords certification a plus