SUMMARY
The Search Marketing individual will be responsible for developing, implementing and monitoring overall search marketing strategies for our company’s European sports content websites. The Search Marketing individual will work with the General Manager and Internet Marketing Teams to implement Search Strategies and track the effectiveness of new and existing campaigns.
The successful candidate will have strong content writing and online marketing analytic capabilities with specific knowledge of online marketing analytics. The Search Engine Marketer is expected to produce daily, weekly, monthly and quarterly reporting; research and stay on top of changing strategic keywords and keyword phrases, produce and refine content on an ongoing basis, and produce independent analysis to help search engine strategy.

PRIMARY RESPONSIBILITIES
* Monitor, track and report on key search metrics
* Provide search engine optimization recommendations and implementation plans
* Develop and optimize page content for the website to achieve top positions on SERP’s
* Keyword research and analysis, testing and effectiveness measurement
* Development and implementation of link building strategies including:
o backlink analysis of competitors websites to identify valuable backlink opportunities;
o developing creative ways to entice webmasters to link to our sites;
o developing creative ideas for developing new website content that will naturally attract links (link bait); and
o perform basic link building techniques such as submitting websites to directories, social media sites, contacting webmasters, etc.
* Research and analyze competitor SEO activity
* Stay current and educate management on the latest SEO developments and trends
* Be an effective team member, contribute good humour and a great attitude to create an enjoyable work environment, and positive company culture.

REQUIRED SKILLS & EXPERIENCE
* 2+ years Search Marketing experience in the online gaming industry highly preferred.
* Strong understanding of Search marketing in European markets
* Self motivated team player that is detail oriented and able to prioritize workloads efficiently.
* Demonstrate a proactive work ethic when managing numerous competing priorities in a fast paced environment
* Proven ability to maintain an advanced up to date knowledge of evolving search requirements and changes
* Ability to analyze and interpret metric data and convey recommendations appropriately to management
* Ability to define, communicate and implement search strategies across multiple websites in differing languages
* Strong marketing communication skills, both verbal and written. Fluency in 2nd language (French, Spanish, Italian, or German) is highly desirable
* Proficiency with common business and web software, including CMS, Google Analytics, Excel, Word, and so forth

ACADEMIC /EDUCATION REQUIREMENTS
A diploma or degree in Business, Marketing, Communication or related subjects is required.

WORKING CONDITIONS
This is a full-time permanent employment position, working from our office in North Vancouver, BC. Standard business hours are M-F, 8:30 AM - 5:00 PM. Periodic travel for tradeshows and industry events may be required.

REMUNERATION
Compensation is commensurate with experience and will be a combination of salary, performance bonus, and benefits. (starts at 40k per year)