The role: As an Optimization Strategist, you’ll combine your commitment to providing superior customer service, analytical skills, deep knowledge of the Internet and passion for words to optimize our website to build our web traffic and to maximize the effectiveness of our customers online ads. You’ll collaborate with the salesteam to optimize performance for advertising campaigns. This will include creating strategies and having meetings with the sales team to increase their understanding. Ideally, you have an online marketing and/or advertising background with strong knowledge of Search Engine Optimizations strategies.

Responsibilities:
Execute SEO related functions - webpage audits for SEO algorithm compliance, keyword analysis, on-site improvements.
Lead efforts to improve ad relevancy and present those improvements to sales team.
Help advertisers construct advertising campaigns that will maximize exposure and deliver a positive return on investment.
Design, implement, analyze and optimize natural search techniques.
Identify and build link strategy.
Work collaboratively with the sales team to improve online reputations of clients.

Requirements:
BA/BS degree pref.
At least 2 years of SEO experience plus client service, marketing or advertising experience.
Experience with writing search engine friendly copy.
Familiarity with HTML, PHP, JavaScript, CSS and Web Design.
Knowledge of link analysis and page level optimization.
Excellent analytical skills.