AdPenguin Media is currently seeking an SEO/SEM/Email marketing specialist.

Role Description:
The Internet Marketing Specialist is responsible for establishing, managing and developing SEM campaigns and driving organic search traffic to our affiliate offers and corporate websites as well as managing all email marketing initiatives. An individual in this position will have a firm understanding and proven track record of SEO and SEM strategies.

The Internet Marketing Specialist will be responsible for the following:

Responsibilities:
* Manage and optimize successful Pay-Per-Click (PPC) campaigns on major search engines including Google, Yahoo, MSN etc
* Research/develop keywords and copy for optimizing search campaigns.
* Provide ongoing management of all SEM/SEO initiatives including reporting, analysis and optimization.
* Maintaining a high level of understanding of new internet trends, markets and procedures
* Managing keyword portfolios on multiple search engine platforms
* Implementing and reviewing creative (text ads) as well as A/B testing ads in order to identify the most effective ad placement
* Managing email marketing “drops” to subscribed lists periodically
* Make recommendations on ways to improve conversions, search rankings and traffic.

Experience:
* Exceptional analytical, quantitative, and critical thinking skills.
* Strong task oriented discipline.
* A proven track record in SEM & SEO with top listings in SERPs
* Experience with, and a strong understanding of, Google Analytics and Website Optimizer
* An understanding of landing page optimization