Campus Support Centre is seeking a SEO/PPC Specialist to contribute to the academic success of students and to the success of the Company in achieving its statement of purpose.

Responsibilities
* Launch and manage various PPC campaigns including: Google, Yahoo, MSN, etc.
* Launch and manage Google Analytics campaign.
* Work with the Web, Marketing and Content Management Teams to implement SEO strategy and tactics.
* Manage tracking, reporting, and analysis of SEO campaigns. Summarize metrics, provide actionable feedback, and drive direction based upon data.
* Documenting best SEO practices for content creation and web development.
* Constantly evaluate keyword rankings to achieve the most favorable results.
* Stay informed of industry trends and best practices.
* Managing a media budget and multiple keyword categories against a variety of success metrics.
* Developing positive ROI for PPC campaigns.
* Designing and developing conversion tools such as landing pages, webpage content and conversion copy.
* Developing, executing and monitoring linking strategies.
* Managing relationships with external SEO resources.

Requirements:
* Degree in Marketing, Business, or other related fields a plus.
* 3+ years of SEO experience.
* Proven experience implementing and managing a successful PPC and other online marketing campaigns.
* Detailed and hands-on understanding and use of the Google AdWords, YSM, Yahoo Paid Inclusion and MSN Ad Center interfaces.
* Knowledge of automated bid management tools and service providers.
* Strong understanding of Google Analytics.
* Understanding of Search Engine Algorithms.
* Working knowledge of HTML/Web design, PhotoShop, Dreamweaver, CSS, Javascript and Microsoft Office (emphasis on Excel).
* Proven ability to manage multiple ongoing projects and deliver each on time and on budget.
* Able to work well independently or in a team environment.
* Detail oriented with good organizational skills.
* Team oriented with a warm personality and positive attitude.
* Stay informed of industry trends and best practices.
* Exceptional analytical skills, with great attention to detail.
* Exceptional written, listening, and verbal communication skills
* A proven ability to learn new information quickly.
* Desire to work in a fast-paced, success driven environment.