Search Engine Optimization (SEO) Manager Job Description

The candidate for this multi-faceted position is responsible for developing and executing Search Engine Optimization strategies, managing email campaigns, and performing campaign and website analysis. Working with clients and internal team to analyze and optimize websites against specific marketing metrics - adding, modifying, and removing placements as necessary

Continually monitoring, testing, revising, and updating placements for existing and new clients. On an on-going basis, generating multiple reports from both internal tracking tools and partners’ external reporting tools, and aggregate data in a useful format to generate report(s) on findings. Providing strategic thinking in regards to measuring, analyzing, and reporting on campaign performance.

You will also monitor developments in the market place, continually refining and documenting our Search Engine Optimization (SEO) strategies, promoting them internally and ensuring they’re applied to new projects. In addition you’ll perform a Product Management role during the planning of these projects, managing link-building and ensuring new developments

Responsibilities:
* SEO strategy and implementation 

* Hands-on optimization, including site structure, page construction, content, keyword research, and SEO copywriting

* Research, identify and establish link partners with authoritative web sites for our SEO clients

* Reporting, analytics, and management of SEO clients including Ranking Reports, Link Building, Site Audits, etc.
* Translating clients’ business goals into successful SEO strategies
* Performing information gathering services including technical website analysis, competitive/keyword research, and link analysis
* Optimizing various website elements including website structure, link popularity, and copy writing
* Developing on-going customer reports that include qualitative and quantitative trends for ongoing SEO efforts
* Establishing and maintaining project management processes to manage multiple SEO projects simultaneously
* Work with client to establish traffic and member growth goals
* Staying abreast of search engine behaviors, news, and strategies, and reporting key developments to the other team members
* Developing detailed performance reports and analysis throughout each month for clients
* Working with cross functional departments to develop and track all details of SEO initiatives
* Managing technical staff

Qualifications:
* Bachelors Degree from an accredited university

* 2+ years of SEO and management experience required
* Specific technical website experience, such as expertise in HTML, JavaScript, and CSS, is preferred
* Proven track record of successful SEO strategy and implementation

* Experience with SEO keyword research and development

* Strong knowledge of search engine algorithms and ranking strategies

* Strong organizational skills and attention to detail required

* Familiarity with paid placement (ie. Overture, AdWords)
* Understanding of website analytics tools (ie. SiteCatalyst, Hitbox, Webtrends)
* Ability to effectively communicate with clients, particularly in the area of explaining technical ideas to persons in non-technical roles
* Ability to manage and prioritize multiple projects and tasks simultaneously
* Proficient in project management applications (Excel, PowerPoint, MS Project)