Canada Health Solutions, a leading global provider of affordable healthcare savings solutions, is looking for an experienced Search Engine Marketing Specialist with a demonstrated track record for achieving aggressive results to help lead, develop, and manage online marketing campaigns and strategies. The successful candidate will play an integral role in the company’s corporate marketing initiatives by helping to drive long-term revenue and profitability objectives.

Your key responsibilities will include, but are not limited to, the following:

* Grow revenue and profitability through the planning and implementation of search engine optimization (SEO) strategies and pay-per-click (PPC) campaigns across all major search engines (i.e. Yahoo, Google, MSN, etc.)
* Develop and implement innovative and cost-effective solutions for acquiring and retaining new customers
* SEO initiatives: optimize multiple websites to achieve and maintain top 10 rankings within the organic/natural listings of all major search engines for targeted keywords or phrases
* PPC Marketing Campaigns: develop, implement, and manage PPC marketing campaigns for multiple websites across all major search engines. This includes the development and testing of keywords/phrases, ad copy, campaign setup, as well as the management of bids and budgets.
* Manage website product pricing to ensure competitiveness with online competition
* Identify new product and growth opportunities to enhance the company’s value proposition to customers
* Leverage web analytics and reporting tools to evaluate campaign results and to provide recommendations on improving campaign performance
* Interpreting web and campaign statistics and communicating findings to key decision makers to generate actionable plans for implementation
* Prepare and analyze reports on organic search rankings using tools such as WebPosition
* Prepare and analyze reports of organic search traffic and the site’s status in the various search engines
* Performs continuous revision and refinement of keywords, title-tags and meta-tags

The successful candidate must possess excellent organization and time management skills and be highly versatile in his/her skill set. The candidate must be a strong assertive communicator capable of presenting ideas in a clear, concise, and logical manner. Candidate must also have a strong entrepreneurial mindset and is capable of working in a hectic fast-paced environment with minimal supervision.

Ideal candidate should possess the following traits:

* 2-3 years experience in online marketing (including extensive SEO and PPC management experience)
* Bachelor degree and/or training in online marketing, eCommerce marketing or equivalent work experience
* Good understanding of SEO/SEM best practices.
* Understanding of web analytics and reporting tools (including Google Analytics)
* In-depth knowledge of SEO principles, factors and techniques (including meta tags and Google page ranking factors).
* Experience managing PPC campaigns on Yahoo, Google, and MSN
* Proven experience with sitemap protocols, especially Google.
* Highly analytical, a strategic thinker with a proven track record in growing business through SEM strategies
* Excellent business communication skills (both verbal and written) and the ability to work effectively with a diverse group of people including internal management, support staff, business partners, and customers
* Project management skills
* Strong decision-making skills and ability to organize and prioritize multiple tasks
* Ability to successfully multi-task to meet deadlines and work in a fast-paced environment
* Must have excellent work ethics, dedication, and eagerness to take on new challenges
* Excellent computer skills with solid experience using the Microsoft Windows Operating System and Microsoft Office applications including Word, Excel, PowerPoint, Outlook, and Internet Explorer
* Intermediate experience writing HTML