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Search Engine Marketing Specialist (SEO & PPC Management) - Burnaby (BC) Canada

Contact Email:
Job Location:Burnaby (BC) Canada

Our team is passionate about work and play. We are continually pushing the limits of what’s possible; developing new and innovative ways to do what we do best. Do you have what it takes to go above and beyond the ordinary? Consider joining our high-energy environment where anything can happen, and usually does.

Role Description:
We’re looking for a motivated individual who possesses extensive keyword, Pay-per-click (PPC) campaign management and SEO experience. Responsible for establishing, managing and developing PPC campaigns and driving organic search traffic to our affiliate offers and corporate websites as well as managing all email marketing initiatives. An individual in this position will have a firm understanding and proven track record of SEO and PPC strategies.

You will be responsible for:
* Exploiting niche keywords for the generation of traffic to landing pages while maintaining set margins
* Organically optimize myriad sites on an on-going basis
* Managing daily margins and delivery of established PPC campaigns
* Writing/updating search relevant content for landing pages
* Keyword research and latest strategies
* Manage and optimize successful Pay-Per-Click (PPC) campaigns on major search engines including Google, Yahoo, MSN etc
* Research/develop keywords and copy for optimizing search campaigns.
* Provide ongoing management of all SEM/SEO initiatives including reporting, analysis and optimization.
* Maintaining a high level of understanding of new internet trends, markets and procedures
* Managing keyword portfolios on multiple search engine platforms
* Implementing and reviewing creative (text ads) as well as A/B testing ads in order to identify the most effective ad placement
* Managing email marketing “drops” to subscribed lists periodically
* Make recommendations on ways to improve conversions, search rankings and traffic.

Experience:
* Exceptional analytical, quantitative, and critical thinking skills.
* Strong task oriented discipline.
* A proven track record in PPC & SEO with top listings in SERPs
* Experience with, and a strong understanding of, Google Analytics and Website Optimizer
* An understanding of landing page optimization

Conveniently Located near central Skytrain station