Net Surf Media is a Vancouver based Internet company currently expereince growth in our Vancouver office. We are currently seeking applications for a Search Engine Marketing Specialist. In this role you will be responsible for executing search engine marketing and pay per click campaigns to assist company meet its acquisition goals, and marketing objectives. We are looking for a goal-oriented, hardworking professional with excellent communication and analytic skills to successfully perform search engine marketing activities for our group companies specializing in B2C lead generation for eCommerce environment.

Requirements:

SEO Experience & Duties:

* Ability to read and interpret HTML code for potential obstacles to visibility including sources of errors, redundancies, and generally any configurations that conflict with SEO best practices.
* Ability to identify campaign objectives/goals and grasp their products and services
* Ability to identify usability issues with web sites/landing pages to improve conversion rates.
* Ability to complete extensive keyword research by analyzing and identify best key phrases using 3rd party keyword research tools.
* Ability to configure and troubleshooting Google Analytics.
* Ability to identify link building opportunities
* Ability to provide actionable recommendations on an on-going basis

PPC Experience & Duties:
* Ability to provide keyword analysis by identifying keyword targets across paid search engines for relevancy, costs and ROI
* Ability to write compelling ad creative following established search engine guidelines
* Ability to continuously optimize paid campaigns by employing bid management, position and match strategies to maximize CTR, CPC, CPA and ROI

Desired Skills & Experience:
* B2C Internet marketing background/experience - lead generation or eCommerce
* Advanced experience with Google Adwords, Yahoo Search Marketing, MSN adCenter, Facebook & other relevant platforms
* Light PHP Programming, HTML / Dreamweaver
* Excellent communication skills, verbal and written
* Highly organized, hard working with an ability to meet deadlines
* Professional appearance and a positive attitude