Search Engine Marketing Specialist

Job Description
CityXpress is seeking a Search Engine and Social Network Marketing Specialist to join our team in our Vancouver office. Among your responsibilities will be the management and implementation of:
1. Our strategy for Search Engine marketing and optimization, including managing our Pay-Per-Click (PPC) campaigns.
2. Our social networking strategy and campaigns, including paid advertising

In this position you will manage a significant budget for the growth of these programs across Canada. The candidate should have a proven track record of strategizing and managing SEM and Social Network marketing programs, delivering superior results, and building and mentoring our team as our programs expand.

RESPONSIBILITIES
* Providing the senior management team and product manager with expert advice on strategy and tactics on SEM and social network marketing.
* Enhance and manage our PPC campaigns; including, campaign structure, keyword research and management, keyword bidding, ad copy writing and testing, related search strategies, landing page testing, and other core skills required to maximize results, drive volume, and lower acquisition costs.
* Expand Vancouver-based campaign to cities across Canada to meet an aggressive expansion strategy.
* Monitor key metrics daily and interact with product management and development teams to implement design and content changes to increase conversions.
* Optimize keyword selection and budget/spend as necessary throughout campaign lifecycle.
* Create and maintain strong relationships with search engine partners and vendors.
* Ability to move quickly and proactively for campaign success.
* Stay current on latest strategies and developments, while continually utilizing appropriate new tools and industry best practices to increase campaign results.

Skills/Requirements
* A team player eager to work with a passionate group of talented team players committed to success in a fast-paced entrepreneurial environment.
* A minimum of 4+ years successful SEM/PPC experience
* Experience managing campaigns with six figure budgets for Google Adwords, Yahoo Search Marketing, and Microsoft Bing.
* Proficiency with SEO and Google Analytics.
* Experience managing social network marketing campaigns, both paid and unpaid, and a strong understanding of current and emerging social media channels.
* Outstanding analytical skills, attention to detail, and strong problem-solving skills with a demonstrated ability to leverage data to drive strategy and decision making.
* Ability to manage multiple tasks simultaneously, prioritize effectively, and meet deadlines
* Ability to adapt to a changing environment quickly.
* Experience with ad copy development
* Bachelor’s Degree in Communications, English, Public Relations, Journalism or related field.