We believe that consumers have the right to choose where to buy their contact lenses and this belief is fundamentally changing the $5 Billion global contact lens industry. In just ten short years, Clearly Contacts has grown from a one person start up to a TSX listed, world leading on-line distributor of contact lenses and glasses, operating from distribution hubs in Canada and Europe. With well over 100 million vision care products delivered to date, we have built up a significant customer base.

We are seeking a creative, hard working, intellectual athlete who is a performance driven professional with exceptional communication skills to help grow our public relations department and our media presence worldwide. As Public Relations Specialist, you would be responsible for creating intelligent, timely and relevant media pitches, communicating with the media, researching and documenting media contacts, as well as tracking and reporting results. You will also be responsible for communicating with consumers through social media channels, monitoring and responding to comments and questions, as well as creating stimulating and engaging campaigns which mirror Public Relations and Marketing team objectives. You will work closely with the Communications Manager to ensure media targets are met and social media campaigns are aligned with corporate objectives. The Public Relations department is being expanded to capture a market that is waiting to hear about Clearly Contacts, and your role will be an integral part of creating and delivering the message.

Key Responsibilities:

Traditional Media:
* Monitor Profnet, HARO and daily news to identify potential fit for stories
* Pitching media on story ideas and follow ups
* Brainstorming topics and ideas for news stories that coordinate with Marketing campaign and sales objectives
* Form media relationships and connections and insert Clearly Contacts at top of mind
* Identify the corporate experts to have interviewed for story lines and gain insight from them to pitch
* Use PR software to create media contact lists
* Land media stories in target media outlets
* Understand and help build out list of important key words for SEO

Social Media:
* Monitor online review sites, industry twitter and facebook pages
* Monitor industry blogs and competitor blogs
* Assist with blog story creation
* Monitor and respond to comments on deal sites and blogs
* Blog comments with links back to our site
* Build relationships with high profile bloggers
* Respond to social media comments/questions through Facebook and Twitter

Street Team:
* Help coordinate guerilla PR and marketing teams
* Hire and organize street teams for public events and charity events
* Maintain supply of sunglasses, lens cases and swag
* Assist with free glasses promotions

You Offer Us:
* Outstanding communications skills both verbal and written
* Undergraduate degree (preferably in Communications, Media or English)
* Ability to perform as a spokesperson for the company
* Understanding of SEO, keywords and search ranking
* Keen interest in following news, current events, hot topics and social media
* Understanding of public company structure, non-disclosure rules and regulations
* Excellent time management skills and focus
* Extreme attention to detail, goal orientation, professionalism and creativity
* Strong interpersonal and relationship building skills
* Experience dealing with the media is a strong asset.

We Offer You:
* 2 weeks paid vacation, after 2 years of employment - 3 weeks paid vacation, after 4 years of employment - 4 weeks paid vacation
* One of Canada’s premiere Employee Stock Ownership Programs
* Extended Medical Benefits
* MSP
* Discounted gym membership
* Translink Employer Pass Program
* Opportunities for career growth and development
* An great work environment with a friendly fast paced team that enjoys working hard and playing hard.