Wave Maker Downtown Office is seeking a PPC Specialist to contribute to the academic success of students and to the success of the Company in achieving its statement of purpose. To apply for this position please see the following link http://mycareerfinder.ca/Content?careerDetailSearch=1&careerId=2110351

Summary
The PPC Specialist is responsible for launching and managing PPC campaigns, plus tracking, reporting and analysis with a goal of developing positive ROI on each campaign.

General Qualification
To be successful in the PPC Specialist position, an individual must be committed to developing, maintaining and demonstrating the following:

Education and Experience:
■ Degree in Marketing, Business, or other related fields a plus
■ 3+ years of SEO experience
■ Proven experience implementing and managing a successful PPC and other online marketing campaigns
■ Detailed and hands-on understanding and use of the Google AdWords, YSM, Yahoo Paid Inclusion and MSN Ad Center interfaces
■ Knowledge of automated bid management tools and service providers
■ Strong understanding of Google Analytics
■ Understanding of Search Engine Algorithms
■ Working knowledge of HTML/Web design, PhotoShop, Dreamweaver, CSS, Javascript and Microsoft Office (emphasis on Excel)

Competencies:
■ Proven ability to manage multiple ongoing projects and deliver each on time and on budget
■ Able to work well independently or in a team environment
■ Detail oriented with good organizational skills
■ Team oriented with a warm personality and positive attitude
■ Stay informed of industry trends and best practices
■ Eceptional analytical skills, with great attention to detail
■ Exceptional written, listening, and verbal communication skills
■ A proven ability to learn new information quickly
■ Desire to work in a fast-paced, success driven environment

Specific Responsibilities
The PPC Specialist will at various times be responsible for the following as well as other related duties as assigned to support the business objectives and purpose of Company.
* Launch and manage various PPC campaigns including: Google, Yahoo, MSN, etc.
* Launch and manage Google Analytics campaign
* Work with the Web, Marketing and Content Management Teams to implement SEO strategy and tactics
* Manage tracking, reporting, and analysis of SEO campaigns; summarize metrics, provide actionable feedback, and drive direction based upon data
* Constantly evaluate keyword rankings to achieve the most favorable results
* Stay informed of industry trends and best practices
* Managing a media budget and multiple keyword categories against a variety of success metrics
* Developing positive ROI for PPC campaigns
* Designing and developing conversion tools such as landing pages, webpage content and conversion copy
* Developing, executing and monitoring linking strategies
* Managing relationships with external SEO resources