BuildDirect is the world’s leading online manufacturer/wholesaler of building materials. Since its start in 1999, the company has established a reputation for offering quality building supplies at the lowest pricing possible.

BuildDirect is based in Vancouver, Canada with distribution sites all over the United States, and is a member of the Canadian Green Building Council and the US Green Building Council. For more information about BuildDirect please visit the website at builddirect.com

BuildDirect is seeking a Paid Search Marketing Manager to double margin dollars from paid search over a 12 month period.

Mission for Paid Marketing Manager:

Outcomes:

1. Double total Paid spend in 2010 without increasing acquisition cost.
* Implement focused geo-targeting by product category in 6 months
* Complete audit of current account for accuracy of landing pages and ad copy within 6 weeks
* Increase average CTR 25% within 6 months
2. Build or implement an automated bidding system by which bids can be managed in less than 3 hours per week within 6 months of hire.

3. Build and develop dedicated PPC marketing landing pages for all keywords within 12 months
* Build 25 landing pages for top trafficked terms within 4 months of hire
* Create scalable system for creating and editing PPC landing pages
* A/B test 10 PPC landing page designs within 9 months of hire
4. Develop/test and launch 3 new marketing sources to reduce customer acquisition cost by 20%

Competencies:
* Efficiency
* Organization and Planning
* Analytical Skills
* Attention to Detail
* Proactivity
* Creativity
* Work Ethic
* Communication
* Teamwork