Organic Search Marketing Strategist

Are you passionate about all things Search Marketing? Have you demonstrated your ability to bring value to clients through effective Search Marketing campaigns and are looking for a new challenge as part of an organization with exciting growth plans?

If you said “yes” to these questions AND you want to contribute to an organization where you are surrounded by a passionate team of Search Marketers, where you know what is expected of you, the standards are high and the rewards are generous, where you are encouraged to grow and develop and contribute to our unique corporate culture on a daily basis....then we need to talk!

Here is some of what you would be expected to do each day:
* Demonstrate your active understanding of the Search Marketing industry
* Develop and execute plans that support clients goals and strategies; ensure delivery of services according to contract
* Develop, implement and maintain comprehensive organic search engine optimization recommendations
* Conduct keyword analysis/research and develop quality keyword portfolio utilizing SEO tools and resources
* Perform website analyses, consultation and other search engine marketing services as per client contracts
* Recommend and evaluate SEM tools as needed
* Develop recommendations for writing effective search marketing copy /meta data using industry best practices
* Develop and guide the implementation of complex SEO strategies
* Recommend optimization for various site components including copy, page title/descriptions, site architecture, filenames, etc.
* Ensure that client site pages follow proper SEO guidelines with respect to coding and adherence to established copy/keyword best practices
* Analyze latest algorithm changes and continually modify recommendations and best practices with regards to content, links etc
* Develop and implement quality link programs and/or directory listings
* Proactively seek information and clarification to ensure work product delivered meets client and internal expectations
* Assist in current or new client business development/proposals as needed
* Navigate a variety of search analytics tools to mine the appropriate performance data (experience with Google Analytics, Omniture, CoreMetrics, HBX and other analytics programs an asset)
* Be proactive and innovative with solutions to meet client goals
* Participate in client meetings and conference calls
* Demonstrate a strong focus on client satisfaction
* Effectively communicate the search marketing process to clients
* Work closely with other team members to understand and meet client goals
* Stay abreast of latest trends in the industry with constant research in the SEM community; implement strategies accordingly
* Develop and improve processes, policies and procedures
* Attend conferences, workshops and meetings to network with clients and colleagues and keep abreast of current information and developments in the field.

Here are some of the things we’re going to be looking for on your resume:

* Bachelor’s degree in Marketing or related field
* Minimum 2 years experience in Organic Search or related field
* Minimum 2 years of client service/management experience
* Must be able to demonstrate an in-depth understanding of Organic Search, the industry, and best practices in this industry
* Experience analyzing and applying response data to enhance campaign results
* Must be able to think strategically and work autonomously
* Excellent written and verbal communication skills; previous experience in professional writing an asset
* Keen understanding of Return on Investment (ROI), Return on Advertising Spending (ROAS) - how to calculate, how these numbers form the foundation of strategic initiatives, and how PPC management tactics can be implemented to maximize these numbers
* Strong Research skills as the individual must be able to review articles, blogs, web discussion forums, press releases, etc. and be able to extract the key points
* Ability to perform effectively under tight timelines
* Must be comfortable learning various analytic interfaces
* Experience managing projects would be an asset

We will consider candidates outside of of Kelowna who are interested in working remotely.

In addition, we’re looking for someone who is an excellent match with our core set of values

Our Core Values:
* We, Above Me
* Earn Respect, Give Respect
* Be Remarkable
* Make the World Better
* Each Day is a Gift

About Enquiro
Enquiro is a world leader in search marketing. We produce cutting edge research, deal with awesome clients around the world, including some of the world’s best known brands, and have built our entire approach around delivering search success to our customers. We are a performance driven, customer-centric company that constantly strives for improvement and expects the same from our team members. And although we deal with clients in New York, Los Angeles, San Francisco and Washington, we work and play right here in Kelowna, BC.

By joining Enquiro, you become part of a team that encourages growth and rewards it, values our relationships with our families and community and offers exceptional benefits and competitive compensation packages.

Tell us why you’re a match!
If you know online marketing, have a passion to see your clients be successful and love being part of a motivated team, send us your resume. These would be good things to include: relevant skills and experience (see above), why you match with our core values, your top 10 reasons why we should hire you and gratuitous compliments about any of the Enquiro management team.