Online Marketing Specialist

Job description:
If you’re an online marketing specialist who enjoys delivering, optimizing and measuring outstanding online programs then this is the job for you. Origin is looking for a part-time contractor to support our Marketing and Interactive Departments in the planning and implementation of a variety of initiatives aimed at increasing traffic to our clients’ websites.

Required experience:
The successful candidate will have a post secondary degree or diploma or equivalent experience as well as a recognized/accredited marketing qualification with specific online marketing focus. He or she will have a minimum of 2 years of practical experience with SEO and PPC, a solid foundation in integrated marketing, an ability to analyze and report metrics and a familiarity with online design and development. The successful candidate will also have demonstrated experience in:

SEO:
Keyword research
Competitive analysis
Providing recommendations to improve traffic (On and off site optimization)
Continuous tracking and evaluation

PPC:
Set up and management of Google Adwords campaigns
Continuous campaign monitoring and evaluation

Web Analytics:
Reviewing and reporting website and campaign metrics

A candidate with experience in these additional areas has a definite advantage.

Website Editing:
Editing/adding content (text, images and video) on client sites using content management systems, HTML and Flash.

Online Advertising:
Presenting online media buy recommendations
Purchasing online media

Link Building:
Recommending best practices
Implementation
Continuous monitoring and evaluation

Love of the Mountains:
Riding on snow, dirt and mud
Aprés ski/ride