Verb Exchange, Inc., a leading provider of innovative communication experiences, is seeking an experienced Online Marketing Manager to be responsible for planning, executing and managing acquisition and retention programs for Tabrio, a new way of staying in touch with the people you care about.

In this role, you’ll also provide support for other aspects of marketing, including events, collateral production, campaign development, research and analysis, promotions and PR.

Responsibilities
- Manage multiple affiliate programs in support of customer acquisition targets
- Oversee the development and deployment of affiliate marketing creative such as newsletters, banners, HTML and text email, and other online advertising
- Oversee the development and distribution of marketing creative for affiliates and other campaigns including pay-per click, pay-per-download, and search engine optimization (SEO)
- Implement and manage all database marketing campaigns
- Establish channels of communication to ensure vendor access to marketing tools
- Work closely with Marketing Director to build and expand all programs
- Work closely with Communications Manager to ensure messaging consistency across all media
- Work with marketing team to develop new campaign ideas, incentives, and bonus offers
- Represent Tabrio Communications, Inc. at affiliate marketing-related events
- Develop and maintain detailed metrics reports for all lead generation and retention programs, in conjunction with the analytics department
- Analyze and utilize reports to continually optimize the effectiveness of all programs
- Provide strategic input regarding all new direct marketing/database marketing campaigns

Requirements
- 3-5 years of online marketing experience, preferably in a B2C high-tech organization
- Affiliate program management experience
- University degree in marketing or business
- Demonstrated creativity and initiative
- Proven track record of achieving results that positively impact business objectives
- Demonstrated ability to prioritize multiple tasks and projects in a fast-paced environment
- Exemplary communication skills

About Tabrio
Tabrio is a better way to stay in touch with the people you care about. Finally, people everywhere can make low-cost long distance calls with exceptional call quality, and send global text messages at local rates. Important numbers are always at hand with contact synchronization that automatically maintains a single global contact list. Tabrio is available on any mobile, landline or PC, for unbeatable freedom and convenience. For more information, see: http://www.tabrio.com

About Verb Exchange
Verb Exchange (TSX‐V:VEI) is defining the next generation of mobile and online communications for consumers and advertisers. A leading digital media company, Verb Exchange delivers international connectivity with its telco‐grade carrier services, and is revolutionizing global communication with the introduction of Tabrio’s low‐cost, crystal clear long distance calling and two-way text messaging from any mobile, landline or PC. Proprietary advertising and analytics platform ensures precisely targeted campaigns to Tabrio users based on detailed geographic, demographic and psychographic profiles.

In 2007, Verb Exchange was recognized as Canada’s #1 technology company by Backbone Magazine, and by BIV Magazine as first on its list of Top 100 Fastest Growing Companies in BC. For more information, see: verbx.com