We are assisting an online bookseller to recruit a start online marketing manager. They require someone who has unbridled passion for technology and an entrepreneurial spirit, along with a strong track record of driving online marketing campaigns.

You could have a unique opportunity to play a key leadership role in the exciting, fast growing world of e-commerce.

You will be responsible for defining strategy and executing programs to drive traffic to the web sites. Duties will include building and implementing online marketing campaigns, paid and organic search activities (PPC, SEO), re-targeting campaigns, affiliate marketing, and more. The ideal candidate will have a proven track record of supporting cross-functional teams to identify goals and build effective marketing strategies. You will provide the necessary leadership skills to direct and manage a team that runs the PPC, SEO etc. Most importantly, you will drive the effective use of internal and external analytics tools to measure success and ROI, analyzing the effectiveness of campaigns, modifying campaigns based on conclusions (e.g., optimize campaigns using A/B testing), and clearly articulating results to senior management.

The ideal candidate MUST HAVE a successful track record driving online marketing campaigns.

Roles & Responsibilities

Create and successfully drive awareness of and sales on web sites through innovative and effective programs and online marketing campaigns (SEO, PPC, Affiliates, etc.).
Champion new ideas - identify opportunities for new, innovative programs and initiatives.
Develop proposals for new ideas and present them to management and other key stakeholders as needed to gain support.
Build comprehensive reports that provide detailed analysis of campaign spend and results, along with insights and recommendations.
Manage, direct and develop a team of product managers and marketing specialists.
Work closely with merchandising and design teams, sales and account management, PR, and senior management to drive business and achieve goals.

Qualifications

The successful candidate has:

At least 5 years of relevant work experience in online marketing. Experience in e-commerce environment preferred.
Bachelor’s degree in business, marketing, technology, or relevant field of study.
Expert knowledge of search engine optimization, social media networks, etc.
Proven experience working with industry tools and analytics packages, such as Google Adwords, BI and analytics packages.
Accomplished range of skills from high level strategic thinking to creative and detailed execution.
Ability to manage time and juggle multiple priorities to deliver high quality results.
Skilled negotiator with proven experience finding creative ways to do more with less, and a track record of staying on budget.
Superior oral and written communication skills with an innate attention to detail.
Experience working in a fast-paced and highly cross-functional organization.
Ability to present ideas to various levels of an organization to explain and gain support for initiatives.
The demonstrated ability to work independently and autonomously.