What We Need
The Online Marketing Coordinator is responsible for driving e-commerce sales of Keel & Rudder’s online subscriptions, events, and products through Keel & Rudder’s web site. This person will create, manage and execute promotional campaigns, SEO/SEM initiatives, design/navigation initiatives, content development and management, and reporting and metrics - all designed to drive e-commerce sales revenue and support the Keel & Rudder brand and online presence.

This position requires development and execution of social media, search marketing plans, keyword campaigns, search engine optimization, search inclusion and interactive advertising programs; monitoring results and making necessary adjustments in order to generate high-quality, cost-effective leads. The candidate must have deep knowledge in the area of search engine optimization, as well as broad experience working on eCommerce web sites. The candidate will also help with overall site optimization efforts aimed at improving conversion and increase revenues

What You Need
Four-year college degree or higher; Educational background in relevant creative field, such as marketing, advertising, graphic design, or multimedia is required.
Minimum two (2) years of interactive marketing experience working with online advertising entities and also social media (Twitter, Facebook, YouTube, LinkedIN) required.
General knowledge of website traffic analytics software (Omniture, Webtrends, HitBox, Urchin)
Experience with HTML, CSS, Web site development and graphics design required.
Experience with pay-per-click advertising (Marchex/Adhere, Google Ad Words) preferred.
G verbal, written, and presentation skills.
Experience with other online media tools such as Dreamweaver, Flash, JavaScript preferred. Must be willing to pick up new technologies as responsibilities increase.
Excellent organizational skills and the ability to manage multiple tasks.
Strong desire to collaborate and participate as part of a dynamic team
Positive, upbeat attitude