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Online Campaign Manager - Teligence (teligence.com) - Vancouver (BC) Canada
| Company: | Online Campaign Manager - Teligence (teligence.com) - Vancouver (BC) Canada |
| Contact Email: | |
| Job Location: | Vancouver (BC) Canada |
Teligence, the leader in voice-enabled social networking, is hiring a full-time Online Campaign Manager.
In this role, you’ll be responsible for developing, implementing, analyzing and optimizing online lead generation campaigns that convert to online and offline sales channels, for four brands (Livelinks, Interactive Male, Lavender Line, FonoChat Latino) and one contest site (biggaykiss.com).
What You’ll Do
* Identify, execute and optimize tactics for online acquisition, including paid search, SEO, affiliate marketing, display advertising, mobile marketing, social media and PR campaigns
* Manage affiliate program to increase performance from existing affiliates through new or revised programs (including negotiation of affiliate partnerships, launch support, conversion tracking etc.)
* Maintain, analyze and publish weekly and monthly reports on all online campaign activity
* Work with internal and external vendors to develop creative including email, banner ads, landing pages, mobile text and display ads
* Manage vendor relationships including paid search agency, SEO agency, web designers, online media companies and affiliate networks, including coordinating contracts and insertion orders, managing accruals and dispute resolution
* Manage and monitor online marketing budget, continuously evaluating campaigns and programs for cost effectiveness
* Work closely with other departments on creative messaging, integrated campaigns, social media and public relations
* Research and recommend new marketing, branding and promotional opportunities to help achieve revenue and profit objectives
Experience and Skills
* 5+ years of online marketing experience
* 2+ years managing online affiliate programs
* Proven record of success developing, implementing and optimizing online acquisition campaigns including SEO, SEM, display, email and social media
* Thorough understanding of Google Analytics and Google Webmaster Tools
* Demonstrated experience using Google Optimizer for A/B and multivariate testing
* Proven record of success in developing and implementing online marketing strategies
* Understanding of customer segmentation and targeting strategies
* Understanding of online marketing best practices for optimal impact and performance
* As this position may require writing copy and proofing ads, excellent written English is mandatory
How to Apply
If you’re interested in this position, send us your cover letter and resume in PDF format.






