Marketing Specialist

Summary
i-Clean Canada is a successful National Cleaning Franchise Company that is seeking a Marketing Specialist to be directly responsible for developing comprehensive marketing and public relations plans for the company’s projects at the corporate office. The Marketing Specialist will also be actively engaged in carrying out specific activities and attending events representing the company’s developments as identified in the marketing and public relations plan.
The Marketing Specialist reports directly to the Operations Manager & the C.E.O but will work very closely with other departments with respect to the marketing and sales activities of all developments projects. As well, the Marketing Specialist will work closely with external contractors, franchisees, customers and public relations consultants to ensure that any activities by these individuals are coordinated with the direct sales activities.

RESPONSIBILITIES

Participate in development, management and execution of strategic sales and marketing plans, timelines and budgets to support project launches, ensure deliverables are met, build brand awareness & increase market share
Create, produce & deliver high quality, brand consistent marketing communication materials and collateral (ie. advertising, signage, websites, direct marketing, e-Marketing campaigns, etc)
Write creative briefs & product marketing/promotional copy for web, e-mail, newsletters and other marketing communications Website SEO and Google campaigns
Work with team to recommend optimal media mix for achieving marketing goals and objectives and coordinate the execution of materials required for these media placements
Lead/Participate in creative brainstorming sessions
Develop strategic tactics to generate website leads and update content on all corporate and project websites as required
Report metrics on each initiative to management
Craft sales support material (i.e. power point presentations, sales sheets, etc.)
Coordinate, execute and prepare for conference, tradeshow and speaking engagements
Lead co-marketing promotional opportunities with other industry partners and players
Analyze market data & monitor competitive strategies to keep current with industry trends & development
Liaison with partners to ensure consistent brand messaging.
Day to day responsibility for the administration and tracking of the sales and marketing budget including contact with vendors and coding of invoices.
Assist where required in production of marketing board reports, image and detail requests, and other misc. duties.

KNOWLEDGE AND SKILL REQUIREMENTS

2+ years marketing experience in marketing
Educational background in business, marketing and public relations including the preparation of marketing, sales and public relations plans and budgets is a plus.
Creative, self-starter, detail-oriented team player
Ability to trouble-shoot issues and take initiative in problem-solving.
Exceptional communication (verbal & written) and interpersonal skills with the ability to adapt communication style to relate and interact with all levels of the organization.
Ability to manage and implement plans and projects to completion and follow through with stated objectives.
Able to meet deadlines and keep up with a fast-paced work environment during the cyclical busy season and implement special projects/initiatives.
Ability to represent the company at special events involving investors, the general public, stakeholders, potential customers and clients, and interest groups
Ability to coordinate, coach, and motivate senior management, colleagues and staff by setting realistic goals and objectives and providing regular feedback.
Strong copy writing, organizational, problem solving and communication skills
Proven ability to organize and manage multiple tasks with overlapping timelines
Very internet savvy and fluent using information systems and programs such as Outlook, PowerPoint, MSWord and Excel and Adobe products are a plus.
Ability to work with minimal supervision in a fast-paced environment
Experience with Search Engine Optimization, Search Engine Marketing, Content Management System, web analytics systems, display and social media advertising tactics
Highly motivated, with a successful record of implementation
Professional appearance and attitude, open-minded, flexible, adaptable to change.