Our client is seeking a Marketing Programs Manager with Search Engine Marketing (SEM) experience to be responsible for planning, executing and managing acquisition and retention programs for a new application for mobile and online communication.

In this role, the successful candidate will also provide support for other aspects of marketing, including events, collateral production, campaign development, research and analysis, promotions, and PR.

Responsibilities
* Manage multiple affiliate programs in support of customer acquisition targets
* Oversee the development and deployment of marketing creative such as newsletters, external blog posts, promotions, banners, HTML and text email, and other online advertising
* Oversee the development and distribution of marketing creative for affiliates and other campaigns including pay-per click, pay-per-download, and search engine optimization
* Implement and manage all database marketing campaigns
* Establish channels of communication to ensure vendor access to marketing tools
* Work closely with Marketing Director to build and expand all programs
* Work closely with Communications Manager to ensure messaging consistency across all media
* Work with marketing team to develop new campaign ideas, incentives, and bonus offers
* Represent our client at affiliate marketing-related events
* Develop and maintain detailed metrics reports for all lead generation and retention programs, in conjunction with the analytics department
* Analyze and utilize reports to continually optimize the effectiveness of all programs
* Provide strategic input regarding all new direct marketing/database marketing campaigns
* Assist in coordinating activities associated with marketing events, including budgets, logistics, shipping travel, speaker presentations, etc.

Requirements
* 3-5 years of direct marketing experience, preferably in a B2C high-tech organization
* Affiliate program management experience
* University degree in marketing or business
* Demonstrated creativity and initiative
* Proven track record of achieving results that positively impact business objectives
* Demonstrated ability to prioritize multiple tasks and projects in a fast-paced environment
* Exemplary communication skills

Client Description: A digital media company providing innovative communication experiences to consumers and advertisers. Revenues are generated through subscriptions, advertising, and data access.

About Aquent
Aquent is the world’s largest marketing staffing firm. For twenty years we’ve been the leader in helping marketing organizations find the people they need, on a freelance and direct hire basis, and in helping marketing professionals find the rewarding assignments they want. We represent talent in virtually every marketing discipline, from brand managers to copywriters, from data analysts to web designers and we were the first staffing company to offer complete benefits to all employees, including health, dental and 401(k). Aquent has 70 offices in 17 countries with over 11,000 professionals working at more then 3,000 companies. We work with two-thirds of the fortune 500 and 90 of the Fortune 100. If you would like to learn more about Aquent, please visit us at aquent.com.

Aquent is an Equal Opportunity Employer.