Our client, an award winning firm recognized as one of the Fastest Growing Companies in Canada is seeking an A-player Marketing Manager to spearhead the planning, development and (most critically) the execution of marketing activities to create a broad range of lead-generation initiatives.

The High Level Deliverables:
1) Generate massive interest in Distributor / Reseller opportunities
2) Create new in-bound lead generation programs
3) Generate a dramatic increase in traffic to website
4) Create massive consumer awareness (B2B, B2C)

Responsibilities:
- Develop and implement marketing programs to generate interest in companies wishing to become Distributors / Resellers of products, both in North America and Internationally
- Develop and implement marketing programs including Search Engine Marketing, Social Media Marketing, video demonstration download sites, etc.
- Develop and test innovative marketing programs and campaigns from concept to backend analysis
- Develop new market-penetration programs
- Use traditional and new media vehicles to provide a dramatic increase of traffic to our web site
- Manage all search engine optimization activities
- Research, develop and analyze Google Adword campaigns and adjust campaigns to optimize performance
- Leverage e-newsletters, interactive media, and other online marketing channels (RSS blogs, forums, newsgroups, etc.) to build brand awareness and drive traffic
- Record and produce video-blog segments and photos for posting to social media sites

Qualifications:
- 3 - 5 years experience in direct marketing with responsibility for driving and executing strategies and plans, measuring, analyzing and reporting success
- Experience with on-line advertising (PPC), SEM, SEO and social media marketing
- HTML experience
- Hands-on online savvy and demonstrated success with online marketing and communicating in Web environment
- Strong written communication skills, enthusiasm for latest marketing trends
- Excellent analytical, organizational, project management and time management skills
- Strong blend of technical background and market-facing skills as well as solid conceptual and practical understanding of software technologies and solutions
- Strong grasp of or experience working in/with Social Media
- Flexibility and can-do attitude to manage unexpected situations successfully

Compensation:
- Salary commensurate with experience
- Great benefits
- Stock options
- RRSP
- Company bonus