Marketing Manager Required

Company:  Reliance Foundry Co. Ltd.
Location: Surrey, B.C., Canada
Position Type:  Full-Time, Permanent

We love Bollards, and we want the world to love our Bollards (bollards.ca).  We need a dynamic, results-oriented, roll-up-your-sleeves visionary to help us get our story out.  Is this you?

- you understand the power of branding
- you know that being ahead of the game and being in the know will enable our company to be quicker, faster and better in responding to the needs of our market
- you get that marketing is about way more than cool brochures and websites; it’s about increasing revenues, profits & growing the business, and that everything you do ultimately has to have a return to the bottom line
- you appreciate the value that market research brings, and you know just where to access it
- you see challenge, have a high sense of urgency and are energized by working within a dynamic range of activities
- you are adept with a full complement of software applications and posses impeccable, demonstrable writing skills
- you posses artistic style, an eye for composition, a strong sense of timing, and meticulous attention to detail
- you are a hands-on leader who knows it’s not just one department making a difference but that marketing is everyone’s business
- you are serious about taking a vision and making it a reality, and you’re ready to be part of the team that will get it done
- you appreciate the value that new (social) media presents, while maintaining a priority focus on deliverables

Does this sound like you? If so, apply now to brad@reliance-foundry.com so you can help us tell our story.
Would you like more details? 

Skills
Strong knowledge of content management and web analysis tools, interactive/web marketing , SEO techniques, web design and strategic alliances
Experience with analyzing business and market trends to identify avenues of new opportunity for future growth and expansion of the business
Ability to manage creative and production resources (both internal and external); evaluating, coordinating and leading cross-functional teams for implementation of projects & programs
Experience with interactive marketing services or B2C ecommerce
Ability to manage controllable expenses and timelines to plan
Ability to manage multiple, on-going projects from initial solution design through to implementation
Demonstrated understanding of branding principles and tactics through multimedia

Responsibilities
Copy and content development for all marketing materials - including web site, direct mail, corporate communications, email communications, editorials, newsletters, etc.
Web traffic monitoring, analysis and reporting
Track competitive products, pricing and programs; research and document market trends
Keyword search marketing & SEO strategy planning and implementation
Lead generation and creation of lead management resources
Continuous updates of websites and 3rd party profiles to improve content, navigation, design and usability
Marketing research to analyze, evaluate, and measure our strategy and programs for all segments against our competition
Coordinate product development processes, market research, competitive analyses and promotional programs for new product launch
Ensure that a consistent, positive public image is maintained in all places and at all times, wherever our customers are looking
Evaluate (and execute where desirable) the potential to exploit social media tools to expand our market reach
The key challenge for the successful candidate will be leveraging our current brand, reputation and customer base into a broader and more dynamic product line that expands our target market, and ultimately enables us to capture a larger share of the substantial addressable market.