POSITION OVERVIEW
This role creates, implements, and oversees communications programs that effectively describe and promote Epic Data and its products. The successful candidate will have strong writing skills and will be responsible for drafting and editing copy for internal and external communication. The Marketing Communications Manager drives outbound communications, email, sales support, sales tools, webinars, and web content. This individual will often assist in the preparation of presentations and/or speeches geared toward employees, customers and prospects.

MARKETING COMMUNICATIONS MANAGER ACCOUNTABILITIES
* Responsible for content development for email campaigns, whitepapers, business papers, case studies, customer win announcements, press releases, collateral.
* Ability to translate “problem statements” into clear communication messages.
* Develops and manages the lead generation plans and schedules to generate quality leads.
* Works with cross-functional teams including sales and marketing to develop and monitor territory marketing plans to generate leads, calling lists and effective measurement against sales and marketing goals.
* Develop and execute fully integrated marketing campaigns.
* Executes projects/tasks, in accordance with quarterly goals set by the Director of Booking Team Operations.
* Precisely track marketing campaign performance and ROI.
* Direct management of 3rd party contractors, suppliers and vendors.

LEADERSHIP AND MANAGEMENT ACCOUNTABILITIES
* Development and management of a clear, concise and simple communications program that is standardized across Epic Data.
* Driving internal approvals of content including white papers, press releases, email, etc.
* Weekly reporting.
* Driving results focus on demand and lead generation.
* Building an entire prospect universe.

SKILLS AND QUALIFICATIONS
* Strong analytical and interpersonal skills.
* Excellent communication skills-both written and spoken English
* Good intuitive marketing sense and product development skills.
* High degree of business acumen.
* Excellent marketing communication skills, brand management, corporate identity creation, etc.
* Strong background in online direct marketing programs.
* Prefer a strong understanding of technology, web marketing, SEO, positioning.
* Operates SF.com proficiently.

EDUCATION AND EXPERIENCE
* A relevant degree or diploma in Business or Technology.
* 3 - 5 years work experience in a marketing communications role with a strong emphasis on writing.
* Experience working closely with sales teams.
* Experience with all aspects of the marketing mix.
* Experience using a CRM system and email generations programs.