03/19 /// Web Design & Marketing Specialist - Build Direct (Builddirect.com) - Vancouver (BC) Canada
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Internet Marketing Specialist With SEO & PPC Skills - Online Accounting Service - Vancouver (BC)
| Company: | Online Accounting Service |
| Contact Email: | |
| Job Location: | Vancouver (BC) Canada |
Do you like working in a fun, team environment for a growing, entrepreneurial company? Are you interested in Internet marketing and search engines? We are a web based accounting service company and are looking for an Experienced Internet Marketing Coordinator who will coordinate Internet initiatives to increase targeted website traffic and build brand awareness. This position is a contract position and can easily be performed from a remote home office.
The ideal candidate will have experience with SEO/SEM, online marketing and/or affiliate marketing; and familiar with response measurements. Excellent writing skills are a must. Attention to detail, top-notch client relationship skills, and resourcefulness are pre-requisites.
Responsibilities:
· Co-ordinate and execute search engine optimization strategies to increase targeted traffic primarily though SEO including: paid and non-paid strategies, third-party link development, keyword analysis, and updating website content.
· Identify, co-ordinate and implement additional strategies to increase site traffic through social networking, blogs, and RRS feeds.
· Maintain and update site content to ensure content is optimized for search engines including: keyword enrichment, Meta tags, and complete internal and inbound links.
- develop an effective third-party cross linking strategy.
- rework the web site product offering
- maintain a regular blogging strategy
- Develop keyword inclusion documents provided to editorial team.
- Proofing of site content for SEO purposes.
- Review, coordinate and report on site usage and search engine metrics in collaboration with 3rd party website analytics program.
- Research and utilize the most effective technology/software/services that will attract and drive targeted website traffic.
- Set up and execute on-site lead generation tactics for data capture (through email marketing, refer-a-friend, surveys, contests, etc.).
- Coordinate the addition of new products and services applied to the website.
- Coordinating functional enhancement projects with 3rd party web development firm
- Quality-assurance testing of websites.
- The Internet Marketing Coordinator will report to our Marketing Manager.
Requirements:
· Knowledge of SEO/SEM and experienced with “white hat” SEO strategies
· Proven ability to increase website visibility and targeted website traffic using SEO/SEM strategies.
· Knowledge and experienced executing online marketing strategies.
· Knowledge of the drupal content management system is desired.
· Experienced with other content management systems.
· Experienced with website analytics (ie: Google Analytics).
· Experience with international SEO is preferred.






