Well established firm seeks an enthusiastic and high-energy, Internet Marketing: PPC, SEM & Email Marketing Candidate.

The qualified candidate will be a self-starter with the ability to design online marketing strategies, create, monitor and grow multiple PPC campaigns across multiple PPC properties. You must be HIGHLY ANALYTICAL with the ability to create innovative, reliable metrics. An expansive and established Email Program currently exists and we are seeking to create a thoroughgoing SEM Program.

We are a Vancouver-based investment firm with diversified interests throughout North America. We offer a competitive salary with an excellent work environment.

Responsibilities will include:
* Editorial- creation of keyword campaigns and marketing promotions.
* Monitoring Campaigns- ensure keywords and campaigns are analyzed and optimized to perform effectively.
* Optimization- will manage the optimization of bids and ad creative to ensure the highest level of performance.
* Communicate with principals as needed to discuss planning, strategies, results, or general consulting on SEM
* Work with Account Service and/or Media team members to:
o Forecast search campaign time lines and reporting schedules
o Monitor keyword and campaign performance and optimize those as necessary
o Perform Search Engine Ranking Reports as needed
o Provide regular reports on campaign performance (ranking, traffic, conversions and other metrics)
o Emphasis on “beyond the click” metrics to maximize clients return on investment.
* Manage existing Email Marketing campaigns
* Coding HTML email
* Preparing HTML versions of Press Releases
* Mailing list maintenance
* Preparing regulatory filings
* Acting as a resource to senior leadership for creating programs for data collection and reporting information.
* Assisting the Director, Communications & Marketing with the electronic newsletter and other duties as needed.

Qualifications:
* Have an excellent understanding of search engine marketing, with hands on experience building and optimizing PPC campaigns on Google, Yahoo, MSN and other search engines.
* Exceptional ability to analyze large sets of data in order to identify actionable insights, including managing search engine advertising and optimization, understand the trends and evolve and execute tactics to maximize revenues.
* Able to execute experimental marketing strategies quickly, and gain key insights from them. Contribute and drive the product development to support various strategies.
* Create keyword marketing campaigns; recommend enhancements to improve existing search marketing campaigns through keyword expansion or landing page changes
* Conduct keyword analysis/research and develop quality keyword portfolio utilizing SEO tools and resources
* Recommend, evaluate, and negotiate SEM/Email Marketing tools as needed
* Analyze latest algorithm changes and modify content, links etc accordingly
* Developing and/or assisting team members to develop new content for website, as needed
* Stay abreast of latest trends in the industry with constant research in the SEM/Email Marketing community and implement appropriate strategies accordingly
* Develop and implement pay per click strategies (Google AdWords, Yahoo/Overture,).
* Knowledge of HTML/ Dreamweaver
* Knowledgeable with Microsoft Office software (Word, Excel, Outlook)
* Creative writing skills and previous experience writing first draft copy of website posting an asset
* Familiarity with web servers and common performance issues
* Highly organized and motivated; able to handle changes in tasks or priorities; committed to excellence
* Must be able to work unsupervised or to collaborate with others whenever necessary
* Willing to investigate and learn new skills or technologies to support our ongoing needs
* Strong interpersonal skills and a drive to add value to an energetic team
* Bachelor’s degree a plus

Additional Information:
* This opportunity requires speed and accuracy and an eye for detail.
* Strong interpersonal skills and a drive to add value to an energetic team
* Willing to work weekends and/or evenings as circumstances demand.