Reporting to the Director of communications, you will be responsible for search engine marketing campaigns and work to develop and execute on marketing strategy. You must understand the functions of the internet, be able to analyze website traffic, and recommend new marketing opportunities using new innovative techniques. You will drive the definition of a comprehensive online marketing strategy - focused on SEM, SEO and possible direct marketing programs. You will also be responsible for performance analysis and strategic partner management. This role requires extensive experience leading online marketing efforts in a competitive and fast-paced industry.

Key Responsibilities:
* Search engine optimization
* PPC ad campaigns
* Develop product positioning and messaging that differentiates the products in the market
* Communicate the value proposition in the creation of;
* Presentation materials
* Sales copy
* Blogs
* White Papers
* Other collateral
* Competitive analysis
* Drive demand for the products in target market segments, meeting specific lead generation objectives

Requirements
* 3-5 years of marketing experience
* University degree in business, marketing or related field
* Exceptional writing and communication skills.
* Internet marketing, research and competitive analysis expertise.
* Superior analytical skills, with great attention to detail.
* Flexible, with experience working in collaborative teams.
* Excellent interpersonal, organizational and management skills