Every day is an adventure at Robeez

Change is constant at Robeez, and as with the little ones whose feet we help develop with our shoe design, every day brings something fun, new, and exciting. Robeez is the worldwide market leader in soft-soled leather footwear for infants and toddlers - a position we have held ever since we created the product category in North America 12 years ago. It has been an exciting journey so far, guided every step of the way by our talented employees and their commitment to caring for each other, our customers, our consumers, and our communities.

Inspired by children’s sense of wonder and driven by our dedication to quality craftsmanship and industry-leading customer service, Robeez provides a fast-paced, challenging, and rewarding work environment - and a head office in beautiful British Columbia, to top it all off. Our growth has been phenomenal - ranked one of PROFIT Magazine’s top 20 fastest growing companies in Canada for the fourth year in a row - and we are always looking for outstanding individuals to help write the next page in our success story.

Our adventure so far
Since 1994, Robeez Footwear Ltd. has grown from one mom’s home-based business to the leading worldwide distributor and manufacturer of soft-soled footwear for newborns to four-year-olds. Recommended by experts and the first choice of parents, Robeez shoes and booties are meticulously crafted using genuine leather. Soft, skid-resistant soles encourage feet to flex and toes to grip, allowing developing feet to grow naturally. Available in over 90 designs, the footwear is sold internationally at thousands of boutiques and specialty stores, including some of North America’s most recognized retailers. Today, Robeez has offices and distribution throughout North America, Europe, and Australia and a multilingual, multi-currency website to reach the rest of the world too.

Robeez belongs to the Stride Rite Corporation’s family of well-known, premium footwear brands, including Stride Rite children’s shoes, Keds, Sperry Top-Sider, Tommy Hilfiger Footwear, Saucony, Grasshoppers, Munchkin, and Spot-bilt. Stride Rite also markets apparel products under the Saucony and Hind brand names. To read more about our parent company, visit strideritecorp.com.

Your role in the Robeez adventure:
Providing an account of your adventure to the E-Commerce Manager, you will play a starring role in supporting and implementing the internet strategic plan and managing internet marketing programs from concept development to launch and execution. In this outstanding opportunity, you will undertake the following:

* Manage daily interactions with Marketing, Brand and Ecommerce teams to execute online marketing initiatives designed to increase brand recognition, drive traffic, increase average order value and conversion rates
* Assist in identifying and developing programs to drive traffic to the sites including SEM, PPC, and Affiliate marketing. Identify and secure advertising, search engine positioning and web presence opportunities.
* Manage affiliate program
o Input approved affiliate partners within system
o Coordinate creative elements
o Track and report on campaigns, determine success rates, ensure adherence to contract, identify non-performing affiliates and provide action plan for modifications
* Product launches, email campaigns, promotions and website creative functions.
o Development of creative briefs, work back schedules and management
o Interface with Creative Services and Brand marketing on creative development
o Coordination of translation
o Manage implementation of creative elements
o Product and department creation
o Brainstorm new and innovative ways to leverage affiliate partnerships
* SEM/SEO
o Manage relationship with PPC agency & track and measure success rates
o Work with E-Commerce manager and Brand Marketing team to implement SEO strategies and initiatives
* Online promotions - coordination and execution of the Internet-based promotions
o Assist in creation of project briefs and work back schedules
o Translating marketing objective to Internet-based promotions
o Coordinating and implementation of promotion components
o Assisting in measurement & analysis of campaign and report on campaign success
* Establish, track and manage key metrics related to the success of the internet strategy; draw conclusions and develop actionable recommendations based on results.
* Manage website maintenance, UAT, inventory and product merchandising
* Update website content and coordinate website translation
* Conduct website-related, usability and best practices research as needed, document and recommend improvements
* Perform other duties as assigned by the ECommerce Manager.

Adventure Requirements:
* Bachelor’s degree or diploma in Marketing, Business or related field; Internet Marketing Certificate an asset
* A minimum of 2-3 years’ experience coordinating integrated marketing programs with proven results; or equivalent combination of education and experience.
* Marketing promotional experience in other channels and direct response marketing experience an asset
* Experience with Microsoft Office, Dream Weaver, Photoshop preferred.
* Detail-oriented, strong time management skills, and strong project management skills.
* Understanding of web technologies, their capabilities, interactivities and effect on the user experience.
* Knowledge of web design, Ecommerce best practices, web analytics, commerce and content management software.
* Demonstrated knowledge of SEO, SEM Affiliate marketing, email marketing, and
* Strong understanding of B2C e-commerce.
* Strong business writing skills.
* Familiarity with managing and communicating with developers
* Ability to collaborate and work effectively within a team environment.

Your adventure comes with a competitive salary & employee benefits plan, RRSP, and product discount. Come along for the excitement!