At Rocky Mountaineer Vacations, we recognize the vital role within the marketing department each person plays in our overall success. We offer a dynamic team environment that provides meaningful work, the education and tools to succeed.

GENERAL RESPONSIBILITIES:

Within the Brand Management organizational structure this position is developed around the responsibility of online marketing strategic programs for Armstrong Group brands namely Rocky Mountaineer Vacations and including Rocky Mountaineer and Whistler Mountaineer. This position is responsible for the strategic implementation of identified online programs. The individual will make recommendations leading to critical business discussions and maintain effective agency relationships. The successful candidate will work closely with the Director of Marketing and the e-Marketing Manager and will contribute to the online marketing strategy developed within the department.

Key Responsibilities:
* Implement company’s overall Internet strategy, ensuring it aligns with business goals, marketing plans and brand strategy
* Develop well-structured and integrated online marketing material, including website content, email, advertising/promotions
* Pro-actively manage the content to ensure that it is current, accurate and aligned with business and marketing objectives
* Facilitate/manage Search Engine Optimization (SEO), Search Engine Marketing (SEM), and implementation of online campaigns (AdWords, display ads)
* Understanding of Web 2.0 environment and evolving Web tools used to improve online presence and marketing efforts
* Deploy tactics to better understand user behavior and habits, differences and trends and develops strategies to accommodate them online
* Drive traffic to AG sites through integrated campaigns, online branding tactics and principles
* Schedule and execute regular email marketing campaigns
* Monitor and analyze the performance of online programs through web metrics, web trends and competitive analysis
* Perform day-to-day website content maintenance, helping to edit and/or improve company standards for communication and design
* Provide web analytics reporting and analysis

Requirements:
* 3 - 6 years of solid marketing experience with at least 3 years online marketing
* Internet marketing experience, with advanced understanding of usability, information architecture, search engine optimization, and online advertising
* Excellent written communication skills with proven content strategy development and execution skills (portfolio required)
* Experience in coordinating direct email marketing programs
* Demonstrated ability in working with creative partners to develop high-quality online marketing materials
* Skilled multi-task oriented person with the ability to bring great ideas to life
* High energy and desire to work in a results oriented, fast growing changing environment
* Strong interpersonal skills, with the ability to work with tight deadlines and multi-task projects in an organized manner with attention to detail
* Project management and problem-solving skills, with ability to take directions well and then execute independently
* An understanding of the principles of Web Standards and their applications, in addition to knowledge of Content Management Tools, HBX, Google Analytics, Photoshop, HTML, MS Office/Excel