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Director, Online Marketing - Mogo (mogomoney.com) - Vancouver (BC) Canada

Company:Mogo (mogomoney.com)
Recruitment Company:Karmichael HR (karmichaelhr.com)
Contact Name:Natalie Michael
Contact Email:
Job Location:Vancouver (BC) Canada

Are you looking for a job where you can push the boundaries of online marketing, experiment with new online channels, and get measurable results? If so, we want you to be the next member of our passionate senior management team.

In this role, you will be responsible for creating clean, friendly, accessible and easy to use online marketing campaigns and for building the marketing team. You and your team will have four specific goals: 1) acquire new customers; 2) retain customers;3) keep the cost to acquire customers on target; and 4) have fun doing it.

We need someone in this role who is going to teach us a thing or two about online marketing and who is totally committed to executing good ideas. To do this, you likely think about online marketing trends in many of your waking hours, you are up to date on new and emerging web channels, and you have the business sense to test ideas, and measure results. Although you get excited by the “flavor of the month” you still have a sharp and critical eye, and you know that at the end of the day, what you do must translate to getting and keeping customers.

On top of developing amazing campaigns, we also want you to create a culture of measurement. That way, we can see what campaigns are doing well, where we need to tweak things and we can make sure that even if we are experimenting with new ideas, on average, we are reaching our targets. Once the foundation is in place, future opportunities include integrating online and offline campaigns, cross promotion with partners, and new product development and implementation.

When we look at your experience, we will be really impressed if you have a track record delivering measurable results on past campaigns and you have worked in a high growth environment. When we interview you, we are looking for stories about what works, what doesn’t work, what you have tried, what you would do differently, and what you would love to try next. If you know a thing or two about financial services online, it is a big bonus.

When building your team, you can be creative. Whether you insource or outsource doesn’t matter to us, as long as your business case is sound and the results are there. For you, you can either work in Vancouver, Canada or you can work “virtually” from home - joining us for key meetings.

Company Description
Who is MOGO? MOGO is in one of the fastest growing sectors of the financial services industry and offers its customers unsecured loans exclusively. Our mission is to save Canadians over $3 billion dollars in excess fees by using fresh smart simple solutions. Today, we attract thousands of customers who don’t typically rely on short term loans, and who choose to do business with MOGO despite having other financial options at their disposal. MOGO’s success is founded on the principle of doing what’s right—of giving people what they really want at a fair and reasonable price. That may sound simple and naïve, but it’s not. To learn more about mogo check out mogomoney.com.

Additional Information
* Applicants with recommendations are preferred.(You have 9 recommendations)
* Referrals through network preferred.

If you want to learn more about this role, please email or call Natalie Michael at Natalie@karmichaelhr.com - 778-227-8717. International applicants welcome.

Job ID: 667656