JOB DESCRIPTION - Assistant Web Manager

ABOUT THE POSITION:
Title: Assistant Web Manager
Department: Web Department
Reports To: Web Manager
Status: Full Time

OBJECTIVE
The Assistant Web Manager will help manage Please Mum’s online store, to achieve sales and revenue objectives. They will do this through developing, managing, and executing successful online marketing strategies.

KEY AREAS OF RESPONSIBILITY
1. Develop online marketing strategy
o Work closely with retail and marketing to develop an online strategy to:
Achieve yearly sales and revenue objectives
Increase traffic and conversion
Increase brand awareness
o Find new opportunities through SEO to grow traffic and sales
o Ensure online branding is consistent with in-store

2. Email Strategy
o Find opportunities to grow our email database through both online and in-store promotions
o Develop emails to clearly communicate both our retail and online sales and promotions.
o Work with marketing analyst to interpret email results and present recommendations to improve response rates

3. Website Initiatives
o Help manage the relationship with our third party company, to ensure web development initiatives our done accurately and on time.
o Continually look to improves processes for long-term scalability

4. Analyze Web Trends
o Utilize information from web analytics and merchandising reports to make ongoing strategic marketing recommendations to improve conversion rates and ensure sales and revenue objectives are being met

CONTACTS

INTERNAL:
* Web Team
* Marketing Team
* Visual Team
* Retail Team
* Pick & Pack Team

EXTERNAL:
* Third party developer
* Online Advertising Companies

SKILLS
* Strong multitasking and project management skills
* Strong computer skills: Proficient in Word, Excel and Outlook
* A good understanding of web analytics

QUALIFICATIONS
EDUCATION:
* Post secondary school diploma/degree, preferably in Marketing or Business or equivalent work experience

EXPERIENCE:
* 1-2 years Marketing or Web Experience

PERSONAL ATTRIBUTES
* Excellent time management and organizational skills
* Excellent interpersonal and communication skills
* Good leadership skills
* Team player
* Takes pride in his/her company and work
* Sense of Humour