We are seeking an experienced Online Multivariate Conversion Optimization Specialist to assist with on-going conversion optimization projects. You must have experience in improving online conversion funnels from various traffic sources. You must be a results driven, experienced individual that can reliably meet goals, deadlines and working in an existing environment that is very advanced with its online marketing tactics and methodologies.

Qualifications:
* Online Conversion Optimization with a track record of significant increases to conversion and target metrics to the Most Desired Action (MDA) for revenue
* Web Analytics (Omniture), Google Analytics
* Test & Target (or similar) Multivariate Testing (mbox)
* Experience with loyalty programs to increase conversion
* Standard conversion optimization including:
o Landing page optimization to minimize drop off rates
o Conversion Funnel Process and Optimization
o MV or AB monitoring and reporting
o Suggest website layout and design, keyword placement, branding keywords to increase conversion
o Recommend changes for increased web conversion
o Implement enhancements to loyalty programs
* Ability to Mock-up ideas in Graphical/HTML for marketing and creative teams

Requirements: Required skills/attributes
* Experience with web analytics, A/B and Multivariate testing applications.
* Knowledge of web usability, user experience, information architecture, and conversion optimization preferred.
* Basic HTML/CSS, Photoshop, Dreamweaver and CMS experience preferred
* Excellent verbal and written communication skills for effective communication and presentation to stakeholders, including management, marketing, creative, production, external clients and outside vendors.
* Proven track record of developing actionable recommendations from quantitative analysis that meets or exceeds performance goals
* Proficient with SEO, Social Media, and PPC management, reporting, and analytical tools
* Strong knowledge of Microsoft Office (Word, Excel, Power Point, Outlook).
* Excellent organizational, project management skills and the ability to work under pressure with tight timelines.
* Ability to create buy-in from multiple constituents in a collaborative cross-functional environment

Project Title: Conversion Optimization on e-commerce we
Expiration Date: February 28, 2010

Qualifications and Experience Required
Primary Skill: Testing & QA (If you have no A/B testing experience, please do not respond)
Secondary Skills: User Experience Design that increase conversions, SEO
Type of Website: Retail - Consumer Focused (B2C)
Location Requirements
Must Work on Premises? No

We are an U.S consumer product marketing company, currently marketing all aspects of various natural pharmaceuticals within a B2B and B2C market space. For this project, we have a new traffic flow acquisition from a partner website (with 58,000 unique visitors) and we need a landing page optimized to convert traffic and redirect it for improved conversions and rankings.

We are seeking an experienced consultant to provide conversion optimization and MV testing for a mid size website within the herbal product and smoking blends market that will enable increase bottom line sales. This is for a project base work with the potential to have cycles for developers to implement the recommended changes for other websites. We are seeking an extremely reliable individual to which we can outsource our conversion optimization needs and implement recommended changes

Project Goal
* Double the current website conversion rate from 0.8% to 1.6% within 3 months
* Reduce cart abandonment rate from 90% to 70% or less within 3 months
* Double retail revenues from $40K to $80K within 3 months, while maintaining an average order margin within 15%
* Achieve 3X ROI on funds invested in this project within 3 months

>We are seeking a results driven, experienced individual or company that can provide the following very reliably:

* Demonstratable track record of ROI with references which we can contact
* A diverse demographic and industry experience (ages 15-25, 25-45)
* A track record on conversion optimization on consumer product retail websites who has demonstrated a significant increase in sales
* Experience creating and implementing loyalty programs and customer review programs to increase conversion
* An individual or vendor who is willing to accept a lower hourly or per project rate based on a higher than average bonus on achievement

Standard conversion optimization including:
a. Landing page optimization to minimize drop off rates to 20% or less
b. MV or AB monitoring and reporting
c. Suggest website layout and design, keyword placement, branding keywords to increase conversion
d. Recommend changes for increased web conversion
e. Implement customer review programs and/or loyalty
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INSTRUCTIONS

**Please forward your proposal to Andrew Burke to this email address: smicreative@live.com

***Sample Standardized Proposal Sheet:****

Thank you for providing a quote for this continuing project. Please follow this format when you provide your proposal:

1. Your company name
* Your contact information
* Your pricing bid for the execution of each of the packages like the matrix in Appendix 2 on a monthly basis including the one-time activities such as directory submissions.
* Please provide references for programs similar to ours -please provide names, email addresses and phone numbers
* Please describe your company’s experience with programs such as ours
* Explain your exact method for how you intend to achieve the conversion rate optimization
* How will you manage this program?
* Please describe how you will implement this program:
* Successful campaigns you have executed including key phrases and URL’s
- Actual conversion rate and sales reports you have issued clients.
- Conversion optimized site links or images
- Examples of any content you have written in English.

* What is your hourly rate in US$ for any work above and beyond the package requirements
* If you provide website development and management, please provide examples of your work, click through rates, and success metrics.
* Why should we use your services and not those of your competitors?
* Suggestions on alternative or new ways to solve our problem

We are seeking an experienced Online Conversion Optimization Specialist to assist with on-going conversion optimization projects. You must have experience in improving online conversion funnels from various traffic sources. You must be a results driven, experienced individual that can reliably meet goals, deadlines and working in an existing environment that is very advanced with its online marketing tactics and methodologies.

Qualifications:
* Online Conversion Optimization with a track record of significant increases to conversion and target metrics to the Most Desired Action (MDA) for revenue
* Web Analytics (Omniture), Google Analytics
* Test & Target (or similar) Multivariate Testing (mbox)
* Must have an understanding and be able to document the significance/balance between SEO/PPC, Usability and Conversions
* Experience with loyalty programs to increase conversion
* Online Marketing Experience
* Standard conversion optimization including:
o Landing page optimization to minimize drop off rates
o Conversion Funnel Process and Optimization
o MV or AB monitoring and reporting
o Suggest website layout and design, keyword placement, branding keywords to increase conversion
o Recommend changes for increased web conversion
o Implement enhancements to loyalty programs
* Ability to Mock-up ideas in Graphical/HTML for marketing and creative teams

Job Requirements
Requirements:  Required skills/attributes
* Bachelor’s degree in Marketing, or related field
* At least one year of Paid Search, SEO, and Social Media; two preferred
* Experience with web analytics, A/B and Multivariate testing applications.
* Knowledge of web usability, user experience, information architecture, and conversion optimization preferred.
* Basic HTML/CSS, Photoshop, Dreamweaver and CMS experience preferred
* Excellent verbal and written communication skills for effective communication and presentation to stakeholders, including management, marketing, creative, production, external clients and outside vendors.
* Proven track record of developing actionable recommendations from quantitative analysis that meets or exceeds performance goals
* Proficient with SEO, Social Media, and PPC management, reporting, and analytical tools
* Strong knowledge of Microsoft Office (Word, Excel, Power Point, Outlook).
* Excellent organizational, project management skills and the ability to work under pressure with tight timelines.
* Ability to create buy-in from multiple constituents in a collaborative cross-functional environment