WE ARE GROWING AND ARE LOOKING FOR AN ANALYTICS SPECIALIST!

It is an exciting time at Mediative!  We are growing quickly and working with amazing clients so we’re looking for an Analytics Specialist that knows how to impact clients using industry best practices and providing insights and recommendations that will support their business objectives!  We are looking for an Analytics “rock star” to join our current team of rocks stars that are talented, self-motivated and passionate about what they do for our clients!

We are ideally looking for candidates located in Vancouver, Toronto, Montreal or Kelowna but if you have the right experience and can excel in a virtual work environment, we will consider candidates in other areas of Canada as well!  We offer both in office and virtual work environments and by joining Mediative, you become part of a team that encourages growth, rewards performance, values our relationships with our families and community, offers exceptional benefits and competitive compensation packages.

Here’s what we would need you to be able to do:
* Navigate a variety of search analytics tools to mine the appropriate performance data (experience with Google Analytics, Omniture, CoreMetrics, WebTrends and Unica preferred but experience with all tools is not necessary)
* Perform data mining, search analysis, clickstream analysis, and conversation path testing and monitoring
* Review and evaluate behavioural and performance metrics
* Review and report on metrics based outcomes attached to strategic recommendations
* Be proactive and innovative with analytics-based solutions to meet clients business objectives
* Create weekly, monthly, and annual reports in excel or exported from analytics tools
* Create excel based reports for different levels within an organization that are suited to the needs of those individuals
* Create custom automated or on-demand dashboards within analytics tools based on the unique reporting needs of the different levels within an organization
* Effectively manage multiple analytics projects simultaneously in a fast-paced, results-oriented environment
* Apply basic and advanced statistical analysis to web analytics data
* Develop reporting templates and systems based on the key operational metrics and defined ROIs of individual clients and client teams
* Perform cross platform analysis and design integrated dashboards using business intelligence tools (Salesforce, Marketo), bid management tools (Marin, Acquisio) and web analytics systems
* Offer strong understanding of and insight into website and user behaviour based on the analytics data
* Identify organic conversion paths from the data and measure the success of these paths against those which are designed through usability assessments, landing page optimization and site architecture; make recommendations accordingly
* Coordinate tags and tracking parameters with custom events and path structures for on-site implementation
* Set up and customize web analytics systems including tagging tasks and page elements, A/B testing, and multivariate testing for lead generation, conversion path development and deeper site analysis
* Develop usability and digital marketing strategies using analytics data and insight
* Ability to identify and explain metrics and their related behaviours to non-analytics people effectively and clearly
* Create documentation related to existing processes and best practices around analytics tools
* Encourage adoption of analytics within the team and become an advocate of analytics within the company
* Conduct webinars for internal and external use on the value and impact of analytics in business management
* Develop impactful and persuasive presentations to project managers and business leaders
* Demonstrate a strong focus on client satisfaction
* Stay abreast of latest trends in analytics and strive to continuously improve knowledge, expertise and skills in this area
* Participate in client meetings and conference calls

Skills and experience we will be looking for in candidates:
* Post-secondary education in a related field preferred
* 3-5 years of web analytics experience
* Web Analytics Association membership an asset
* Experience with a variety of search analytics tools
* Experience working within large and complex organizations with different levels of reporting needs
* Demonstrated commitment to staying on top of the latest trends in the industry and implementing new strategies accordingly
* Ability to present clear and actionable results
* Experience with A/B testing and multivariate testing
* Strong communication skills including the ability to communicate to different levels within an organization
* Proactive approach to providing value to clients and a “can do” attitude
* Self-motivated individual that is comfortable working independently as well as part of a team
* Knowledge of statistics and statistical analysis best practices

Have we caught your attention?
Here’s what to do if you are up to the challenge. Tell us how your analytics abilities and experience would benefit our clients! Send this, plus your resume and LinkedIN profile address to careers@mediative.ca and we will see if you have what it takes to be the next Analytics Specialist at Mediative!  We really look forward to hearing from you!

About Mediative
Mediative integrates data, media networks and technology to help advertisers, publishers and retailers connect with audiences engaged in the purchase funnel. The company maximizes the online presence of some of the world’s most respected brands through strategies based on primary research. Mediative covers all print, search, display and social networks to drive performance marketing for clients across the entire buying cycle, from brand awareness to lead generation and sales. Mediative is one of North America’s largest integrated digital marketing companies and is a division of Yellow Media Inc. (TSX:YLO.UN).

Check us out at mediative.ca

1-800-GOT-JUNK?, The World’s Largest Junk Removal Company, is hiring a Online Conversion Analyst to join our Marketing team to help analyze, interpret and explain online trends. The Online Conversion Analyst must have a strong understanding of how to measure and analyze online results through Google Analytics as well as have understanding of SEO and SEM strategies and tactics. Together the Online Conversion Analyst and SEM & SEO teams will complete projects to increase online brand awareness for 1-800-GOT-JUNK? Franchise Partners and drive qualified organic and paid traffic to 1-800-GOT-JUNK? web properties.

The Online Conversion Analyst will fulfill a dynamic marketing role with many responsibilities, including but not limited to:
* Researching, analyzing and interpreting online trends using Google Analytics
* Designing, developing, implementing and maintain analytic dashboards
* Reporting and providing analysis on website analytics and online marketing campaign performances using Google Analytics
* Daily analysis and reporting on our key online metrics
* Proactively tracking trends and/or issues that need to be addressed and prioritize those that are most critical first that arise from metrics analysis
* Implementing and analyzing online optimizer tests
* Creating and writing sales driven landing page content and online marketing copy
* Managing and implementing changes to our four 1-800-GOT-JUNK? web properties
* Support in the creation of online videos

Skills & Experience Required
* Minimum 3 years experience with website analytics and optimization platforms (Google Analytics and Google Optimizer)
* Minimum 3 years experience with in search engine marketing and search engine optimization
* University degree or diploma in Online Marketing or a related program
* Expert and fluent user of Google Analytics
* Support in decision making based on analytics and trends
* Well organized, with strong attention to detail
* Quick learner with the ability to learn new technologies and deliver on fast-paced schedules
* Proficient in all Microsoft Office programs
* Excellent written and verbal communication skills
* Must be able to work cross-functionally, supporting multiple departments within the company
* A self-starter who can manage multiple projects simultaneously and drive them to a successful completion
* A working knowledge of HTML and advanced CSS is a major plus but not required

More About Us
1-800-GOT-JUNK? is an award-winning company. In 2007 1-800-GOT-JUNK? was honored as the second best workplace in Canada by the Great Place to Work(r) Institute Canada, a list featured in Canadian Business magazine. For the past three years, BC Business Magazine’s “Best Company To Work For” ranked 1-800-GOT-JUNK? in the top two, and for two of those three years, the company held the number one spot! We are a dynamic, growth-oriented company that has been featured everywhere from Fortune Magazine and The New York Times to Dr. Phil and Oprah!

Project & Office Manager

Industry leader WiderFunnel Marketing is a full-service agency with the single-minded focus of improving clients’ online conversion rates. At WiderFunnel we analyze, plan, design, and deliver website pages that are statistically proven (through Multivariate and A/B split-testing) to persuade more prospects to become leads and customers.

Based in Vancouver, BC, WiderFunnel provides services to clients throughout North America, Europe and Asia including eBay, Electronic Arts, SAP, Intel, W3i and many others.

The Opportunity
We have an immediate opening for a Project & Office Manager, experienced in tracking projects, bookkeeping and administration to work closely with the CEO in the management and administration of client projects. This is both an internal and client-facing role that requires exceptional administrative and communications skills.

Type of Employment: Permanent, Full-Time
Location: Downtown Vancouver, BC
Job Objective

To plan, resource and oversee all client and internal projects ensuring 100% on-time and on-budget completion.

Key Responsibilities
* Coordinate designers, copywriters, developers and other team members to ensure their schedules are allocated and not overbooked.
* Manage designer, copywriter, developer and other resources for projects to make sure their deliverables are received on time and on budget
* Coordinate project budgets and timelines with client Account Managers and manage the impact of client revisions and unexpected delays
* Manage employees’ timesheet, payroll, benefit program, vacation bookings
* Book presentations and meetings with clients
* Coordinate the hiring and interviewing process for employees and contractors
* Bookkeeping entries for Payables and Receivables, ensuring appropriate revenue recognition and project costing using QuickBooks
* Project invoicing, ensuring appropriate tax and following payment schedule defined in the client contract
* Managing Accounts Receivables, Payables and collections
* Produce monthly financial reports and per-project profitability reports using established reports and guidelines

Knowledge, Skills, and Abilities
* Excellent interpersonal and administrative skills a must
* Experience in resource management in a Direct or Interactive or Advertising agency
* Experienced in bookkeeping and administrative processes
* Experience with:
o Accounting applications (e.g. QuickBooks, Harvest)
o Project management applications (e.g. Basecamp)
o CRM applications (e.g., Zoho, Salesforce.com)
o Online webinar applications (e.g., Gotomeeting; Webex)
o WordPress and other CMS systems
o Expert level in Word, Excel, PowerPoint and Outlook
* Professional and friendly communication skills (written and verbal)
* Ability to manage many projects simultaneously
* Pro-active in problem solving and taking responsibility to continuously improve our results
* Post secondary education, preferably in Business
* Comfortable working in a busy, fast-growing agency environment
* 3-4 years experience with track record of demonstrated accomplishment
* Strong technology base, with awareness of developing trends and IT solutions

Success factors
* Professional and friendly communication skills (written and verbal) and comfort communicating with clients and prospects at all levels
* Understands fundamentals of relationship-building and able to translate this to the systems we use
* Innovative, flexible and hard working; great attitude and ability to quickly adapt to change
* Ability to manage multiple projects in a fast-paced environment
* Detail oriented with excellent analytical and problem solving skills and logical thought processes
* Very comfortable with online marketing tools and techniques, and able to adapt them to the WiderFunnel environment
* Pro-active in problem solving and taking responsibility to continuously improve our results

The offer: We offer competitive salary, bonus and benefits to eligible employees.

We are seeking an experienced Online Multivariate Conversion Optimization Specialist to assist with on-going conversion optimization projects. You must have experience in improving online conversion funnels from various traffic sources. You must be a results driven, experienced individual that can reliably meet goals, deadlines and working in an existing environment that is very advanced with its online marketing tactics and methodologies.

Qualifications:
* Online Conversion Optimization with a track record of significant increases to conversion and target metrics to the Most Desired Action (MDA) for revenue
* Web Analytics (Omniture), Google Analytics
* Test & Target (or similar) Multivariate Testing (mbox)
* Experience with loyalty programs to increase conversion
* Standard conversion optimization including:
o Landing page optimization to minimize drop off rates
o Conversion Funnel Process and Optimization
o MV or AB monitoring and reporting
o Suggest website layout and design, keyword placement, branding keywords to increase conversion
o Recommend changes for increased web conversion
o Implement enhancements to loyalty programs
* Ability to Mock-up ideas in Graphical/HTML for marketing and creative teams

Requirements: Required skills/attributes
* Experience with web analytics, A/B and Multivariate testing applications.
* Knowledge of web usability, user experience, information architecture, and conversion optimization preferred.
* Basic HTML/CSS, Photoshop, Dreamweaver and CMS experience preferred
* Excellent verbal and written communication skills for effective communication and presentation to stakeholders, including management, marketing, creative, production, external clients and outside vendors.
* Proven track record of developing actionable recommendations from quantitative analysis that meets or exceeds performance goals
* Proficient with SEO, Social Media, and PPC management, reporting, and analytical tools
* Strong knowledge of Microsoft Office (Word, Excel, Power Point, Outlook).
* Excellent organizational, project management skills and the ability to work under pressure with tight timelines.
* Ability to create buy-in from multiple constituents in a collaborative cross-functional environment

Project Title: Conversion Optimization on e-commerce we
Expiration Date: February 28, 2010

Qualifications and Experience Required
Primary Skill: Testing & QA (If you have no A/B testing experience, please do not respond)
Secondary Skills: User Experience Design that increase conversions, SEO
Type of Website: Retail - Consumer Focused (B2C)
Location Requirements
Must Work on Premises? No

We are an U.S consumer product marketing company, currently marketing all aspects of various natural pharmaceuticals within a B2B and B2C market space. For this project, we have a new traffic flow acquisition from a partner website (with 58,000 unique visitors) and we need a landing page optimized to convert traffic and redirect it for improved conversions and rankings.

We are seeking an experienced consultant to provide conversion optimization and MV testing for a mid size website within the herbal product and smoking blends market that will enable increase bottom line sales. This is for a project base work with the potential to have cycles for developers to implement the recommended changes for other websites. We are seeking an extremely reliable individual to which we can outsource our conversion optimization needs and implement recommended changes

Project Goal
* Double the current website conversion rate from 0.8% to 1.6% within 3 months
* Reduce cart abandonment rate from 90% to 70% or less within 3 months
* Double retail revenues from $40K to $80K within 3 months, while maintaining an average order margin within 15%
* Achieve 3X ROI on funds invested in this project within 3 months

>We are seeking a results driven, experienced individual or company that can provide the following very reliably:

* Demonstratable track record of ROI with references which we can contact
* A diverse demographic and industry experience (ages 15-25, 25-45)
* A track record on conversion optimization on consumer product retail websites who has demonstrated a significant increase in sales
* Experience creating and implementing loyalty programs and customer review programs to increase conversion
* An individual or vendor who is willing to accept a lower hourly or per project rate based on a higher than average bonus on achievement

Standard conversion optimization including:
a. Landing page optimization to minimize drop off rates to 20% or less
b. MV or AB monitoring and reporting
c. Suggest website layout and design, keyword placement, branding keywords to increase conversion
d. Recommend changes for increased web conversion
e. Implement customer review programs and/or loyalty
------------------------------------------
INSTRUCTIONS

**Please forward your proposal to Andrew Burke to this email address: smicreative@live.com

***Sample Standardized Proposal Sheet:****

Thank you for providing a quote for this continuing project. Please follow this format when you provide your proposal:

1. Your company name
* Your contact information
* Your pricing bid for the execution of each of the packages like the matrix in Appendix 2 on a monthly basis including the one-time activities such as directory submissions.
* Please provide references for programs similar to ours -please provide names, email addresses and phone numbers
* Please describe your company’s experience with programs such as ours
* Explain your exact method for how you intend to achieve the conversion rate optimization
* How will you manage this program?
* Please describe how you will implement this program:
* Successful campaigns you have executed including key phrases and URL’s
- Actual conversion rate and sales reports you have issued clients.
- Conversion optimized site links or images
- Examples of any content you have written in English.

* What is your hourly rate in US$ for any work above and beyond the package requirements
* If you provide website development and management, please provide examples of your work, click through rates, and success metrics.
* Why should we use your services and not those of your competitors?
* Suggestions on alternative or new ways to solve our problem

We are seeking an experienced Online Conversion Optimization Specialist to assist with on-going conversion optimization projects. You must have experience in improving online conversion funnels from various traffic sources. You must be a results driven, experienced individual that can reliably meet goals, deadlines and working in an existing environment that is very advanced with its online marketing tactics and methodologies.

Qualifications:
* Online Conversion Optimization with a track record of significant increases to conversion and target metrics to the Most Desired Action (MDA) for revenue
* Web Analytics (Omniture), Google Analytics
* Test & Target (or similar) Multivariate Testing (mbox)
* Must have an understanding and be able to document the significance/balance between SEO/PPC, Usability and Conversions
* Experience with loyalty programs to increase conversion
* Online Marketing Experience
* Standard conversion optimization including:
o Landing page optimization to minimize drop off rates
o Conversion Funnel Process and Optimization
o MV or AB monitoring and reporting
o Suggest website layout and design, keyword placement, branding keywords to increase conversion
o Recommend changes for increased web conversion
o Implement enhancements to loyalty programs
* Ability to Mock-up ideas in Graphical/HTML for marketing and creative teams

Job Requirements
Requirements:  Required skills/attributes
* Bachelor’s degree in Marketing, or related field
* At least one year of Paid Search, SEO, and Social Media; two preferred
* Experience with web analytics, A/B and Multivariate testing applications.
* Knowledge of web usability, user experience, information architecture, and conversion optimization preferred.
* Basic HTML/CSS, Photoshop, Dreamweaver and CMS experience preferred
* Excellent verbal and written communication skills for effective communication and presentation to stakeholders, including management, marketing, creative, production, external clients and outside vendors.
* Proven track record of developing actionable recommendations from quantitative analysis that meets or exceeds performance goals
* Proficient with SEO, Social Media, and PPC management, reporting, and analytical tools
* Strong knowledge of Microsoft Office (Word, Excel, Power Point, Outlook).
* Excellent organizational, project management skills and the ability to work under pressure with tight timelines.
* Ability to create buy-in from multiple constituents in a collaborative cross-functional environment