SEO/Web Marketing Specialist

Wanted: A search engine professional who lives, breathes, and eats SEO. Someone fully immersed in the SEO community, and at the pinnacle of emerging web-marketing technology. The successful candidate’s pursuit for excellence is paralleled by the need to deliver cold hard results. The SEO Specialist will ideate, develop, and manage online marketing solutions with creativity, organization, and tact.

ABOUT SMARTTNET
SmarttNet is a consulting-agency. We create and execute roadmaps for ambitious organizations in North America by turning strategic intent into measurable results, in an era of constant change. We are growing rapidly, have a multitude of development opportunities available, and are looking for someone who wants to help build the processes that will shape this agency for years to come. We have diverse projects on which you can exhibit your talent for transforming client needs into realities.

KEY RESPONSIBILITIES
* Creates, analyzes and optimizes online marketing programs to achieve client marketing goals.
* Increases traffic to websites, improves rankings on search engines, tracks web visitor activities, and runs online marketing campaigns through PPC and SEO for SmarttNet and clients.
* Uses web analytics to demonstrate measurable results.
* Consults and educates clients and team members about the newest web trends.

YOU NEED
* Strong written and verbal communication skills.
* Minimum of two years of experience in web design and online marketing.
* Bachelors Degree in Arts, or other relevant discipline.
* Google Adwords and Analytics certified is an asset.
* Extensive knowledge of online marketing trends and techniques.
* Ability to perform ROI analysis and identify tactics for constant improvement.
* Strong attention to detail.
* Strong analytical skills.
* Self-motivated with a high level of initiative and a sense of urgency.
* HTML design skills using Dreamweaver, decent Photoshop skills and experience with CMS programs like Wordpress, Joomla and Drupal.
* Ability to work well in a team or individually on multiple projects.
* Ability and desire to keep up to date with latest trends and movements in web design and the Internet as a whole.

Compensation: $40,000 - $56,000 per year, depending on experience

A new innovative marketing + design company in Downtown Vancouver is looking for talented candidates to join our team in positions;

WEB DESIGNER / ONLINE MARKETING

1) Experience in online marketing and specifically in client account management including; PPC and SEO as well as email marketing and Google Analytics.
2) Have some social media experience with having set-up Facebook ads and managing a Twitter account either for a personal account or a work related account.
3) Able to manage the online marketing initiatives for a portfolio of clients.
4) Develop and manage to increase user-base and web traffic using internet marketing, email marketing, SEO, and social media.

And, you are also able to:
* Assist in production coordination of new marketing materials
* Assist in implementing marketing strategies throughout the year
* Responsible for company website to ensure it is constantly evolving and to reflect new campaigns for RSP season each year
* Write and execute new copy for the web
* Update materials, websites, & presentations
* Co-ordinate with designers for design projects as required
* Create e-invitations and other marketing collateral as required
* Write financial fund updates and presentations on a regular basis
* Develop and maintain email strategies for Investment Advisors
* Co-ordinate distribution of mass emails to IAs and keep IA email database current
* Assist with projects on an ongoing and as needed basis
* Prepare monthly report of activities for Manager
* Provide reception relief from time to time

Qualification:
* Demonstrated high level of proficiency in Microsoft Outlook, Word, Excel, PowerPoint, and Adobe products, including InDesign
* Proven ability and motivation to take initiative
* Strong organizational skills
* Ability to manage and coordinate projects
* Website development and management
* Working knowledge of web security
* Ability to work under pressure, multi-task, and meet tight timelines
* Strong interpersonal skills and a team player
* Strong financial writing and communication skills
* Bilingual an asset

Internet Marketer/Web Designer

Job Description:
This position is mainly responsible for Internet Marketing. Various advertising strategies, email blasts, blogs and working with our client base to promote our products. Email campaigns and social networks will be key in this role. You will be reporting directly to the Vice President as well as the President.

Qualifications:
3+ years of hands on marketing experience in an online environment
In depth experiences with SEO, PPC, Google Ad words and analytics
Good understanding of HTML, CSS, Dreamweaver, Flash and Photoshop
Social media and marketing through Facebook, Twitter and other social networks
Experience in Advertising/Marketing
Abitility to create and publish online contacts
Update company website
Experience in creating and managing email campaigns
Experience with Pay Per Click Ads a must
Excellent Communication Skills and the English language required

In House position, Full Time

We are a multi-location College seeking SEO support for our in-house online marketing activities:

Web Skills:
* Minor Scripting skills: XHTML , CSS
* Strong Skills in Adobe Photoshop
* Strong Skills in MS Office Suite
* Familiar with CMS Systems

SEO Skills:
* Superior knowledge of Google Adwords & Analytics
* Ability to perform keyword research and generate effective keywords
* Ability to improve & maximize online advertisement click-through rates & conversions efforts
* Experience with onsite content improvement
* Strictly Organic SEO knowledge (No Black hat)
* Strong social media knowledge
* Stays up-to-date with the latest SEM techniques

Bonus Skills:
* PHP, MySQL, Javascript / Jquery, XML, Cpanel

ARE YOU CURIOUS ABOUT WHERE THE INTERNET IS GOING AND HOW THE CONTENT YOU CREATE IMPACTS ONLINE USERS? Do you live for improving processes, creating creative and meaningful online user experiences? Do you yearn for a company & a position where your ideas and suggestions take life? Come...explore an exciting new opportunity as a Content Strategist with us!

Content Strategist
Location: Burnaby, BC - Canada (must be willing to relocate)

Summary of Position:
We are looking for a sharp minded and adaptive Content Strategist (CS) who can develop & structure exceptional creative content for our internal projects and client engagements. The CS will be responsible for researching internal and external sources to generate ideas and guide the creative content approach of a project. The CS defines the story of the online experience and combines it successfully with editorial standards and business objectives of the project to guide the type, style tone and grouping of online content.

The CS must collaborate closely with the User Interface Designer, Graphic Artist, SEO Specialist, Analytics, Social Media and Project Manager to ensure strategic continuity of content, design and business objectives across different elements of an online project.

The ideal candidate will be able to create a perfect marriage between branding and the online narrative to create unique user experiences that help execute the business objectives of the project. In addition, we are searching for team members who:

* are professional strategic thinkers & excellent communicators
* are intelligent, proactive team players with positive attitudes who excel in high pressure creative environments
* are content fanatics with a love of detail and the nuances of the written word
* are able to engage in broad business discussions to help realize business objectives while respecting brand and editorial integrity
* have a keen, analytical mind and are able to take complex ideas, simplify them and execute them for an unforgettable online experience

If the above describes you, then we invite you to read more about the position and see how you and a select team of specialists can make creative and memorable online experiences.

Primary Responsibilities
* Develop strategic ideas and content to inspire, shape, and create memorable and directed online experiences
* Create, communicate and direct the content strategy for a project with a focus on branding, marketing, business goals and visitor needs
* Develop and maintain the online content inventory and information including url’s, keywords, page titles, etc.
* Develop and maintain a Facet Map that documents the categories, dimensions and values of content elements, their relationships and the rules for their display
* Act as and collaborate with Copywriters to ensure the content achieves business goals and supports the desired visitor experience
* Ensure content cohesion between different online platforms (Website, Social Media, etc.) and coordinate strategic continuity across all deliverables
* Continuously research new industry trends and identify best methods for implementing new concepts in order to achieve business objectives

Other Duties
* Participate in suggesting, evaluating, reviewing and executing the implementation of new technical solutions based on company’s business objectives
* Provide weekly written reports to immediate supervisor
* Other related duties as assigned

Knowledge, Skills & Abilities:
* Bachelor’s degree or equivalent
* 2+ years of experience as a member of a multidisciplinary Web design/development team
* Knowledge and background in business & marketing strategy with a demonstrable understanding of marketing, branding, audience analysis, and usability issues
* Fluency with content management systems, content analysis, and content structure modeling
* Proven ability to balance multiple projects, work with various creative and technical specialists, and deliver against aggressive and demanding deadlines
* History of independent thinking, decision-making, and consensus-building
* Strong consulting and presentation skills
* Strong client service, communication, and team-building skill
* Strong analytical, strategic, planning, and organizational skills
* Able to navigate complex client relationships and respond with diplomacy and graceful tact

Benefits
* An annual salary range of $55,000- $70,000 based on experience
* $2,500 per year in company sponsored training and skills improvement opportunities
* Home DSL Connection
* Extended Health & Dental Care following successful completion of probationary period
* 10 paid vacation days per year
* 5 paid sick leave days per year
* Participation in Social Calendar of community and employee activities and events

About Our Company
We are a well established, and growing Online Business Development Agency with a skilled and dedicated team of creative and technical professionals. We provide web development, co-location, Internet marketing services to clients across Canada and the United States.

As a result of our growth, we are looking for a dedicated and energetic Content Strategist to join our team and help create memorable and business driven online experiences.

About Sequel Naturals
Sequel Naturals is high-growth, natural health food and supplement company on Profit Magazine’s Profit 100 list of fastest growing companies the last three years. Our premium, award-winning brands including Vega, MacaSure, ChlorEssence and SaviSeed are at the forefront of the plant-based, whole food revolution. We honor a triple bottom line approach to business placing emphasis on people, planet and performance. Join a great team atmosphere with a driven, vivacious group of people.

Job Description
A leader in premium, sustainable plant-based foods, beverages and supplements with distribution throughout North America, an exciting and challenging position exists as Online Marketing Manager at Sequel Naturals head office in Port Coquitlam, BC.

We are seeking an experienced professional with a minimum 5 years marketing experience to join our Marketing Department on a full-time basis. You will be responsible for the overall online business strategy to optimize Sequel’s online efforts. This will include overseeing web user experience, content, eCommerce, website development, email marketing & acquisition, online marketing campaigns & promotions and web analytics. The objective will be to integrate all online initiatives towards the end goal increasing product awareness & education, building consumer loyalty, and driving both online and retail sales.

Reporting to the Director of Marketing, you will be responsible for the direction of Sequel brand on the web and be accountable for the following:

Strategic
* Ensure online marketing and ecommerce efforts are effectively integrated with the overall brand, wholesale and retail efforts for the organization.
* Develop Strategic plan for new and existing products to grow traffic, sales, subscriptions, content, viral campaigns, social media etc…
* Work cross-functionally within marketing coordinating efforts with internal teams to achieve greater clarity around goals, implementation of campaigns and promotions, and measurements of success.
* Optimize online channel as a means of growing overall company sales (i.e. online and offline sales).
* Manage and build the online team.

Measurement
* Provide and utilize analytics and Web metrics to run to deliver accurate website measurement and gauge how all sites are performing.
* Define, analyze, track results (e.g. traffic, revenue, email acquisitions, conversions etc...) and interpret success levels against a defined set of key metrics to optimize ROI and online experience.
* Provide monthly and quarterly performance reports, projections and reviews on all key performance metrics.

Online Marketing
* Work closely with internal marketing resources to develop internet marketing strategies for increased Brand and marketing /retail level promotions and integration
* Develop and manage online promotion calendar
* Implement consumer acquisition and retention strategies
* Create traffic building strategy and plan
* Oversee online marketing campaigns - i.e. contests, viral campaigns, sampling & email acquisition programs etc.
* Manage email marketing including newsletters content, campaign management and metrics (i.e. open rates, click through rates, conversions )

Website Development
* Project manage new website development, maintenance, promotions, and website features
* Coordinating a variety of online marketing programs (i.e. contests, viral campaigns etc...)

Website Content Management
* Manage and update content for multiple brand websites and eStore
* Continually create new site content and optimize email newsletter content to drive traffic and enhance user experience.

Ecommerce
* Own the overall Sequel Ecommerce business to achieve goals/deliver results.
* Plan online marketing and ecommerce strategies and activities to optimize online sales, conversion, traffic, email acquisition.
* Enhance Sequel Brands user experience and increase ecommerce traffic and conversion rates.

Requirements
* Minimum 5+ years of experience in e-commerce and online marketing
* Understand of importance of branding and functions within marketing department
* Ability to perform budget management and forecasting
* Exceptional organizational and project management skills as well as the ability to multitask among a multitude of projects and responsibilities
* Proven experience driving, and implementing eCommerce strategies to achieve business goals
* Analytical with ability to synthesize analyze and report on data
* Solid understanding of key online metrics and performance (Traffic, conversions rates, SEO, open rates, etc..)
* Familiarity with online tools including affiliate programs (Commission Junction), email marketing tools (Lyris), web analytics tools (Omniture & Google), landing page tools (Liveball), and eCommerce platforms (Netsuite), Pay Per Click (AdWords)
* Experience with email marketing and acquisition and newsletter management
* Superior verbal and written communication skills
* BA or business degree in Marketing

Qualities
* Strong management and leadership skills
* Performance driven with desire to take on a high level of responsibility and work in a fast paced environment
* Proactive with high level of initiative and desire for continuous improvement
* Strong problem-solving, decision making and delegation skills
* Strong attention to detail, excellent organizational skills
* Exhibit the highest level of integrity
* Extraordinary customer service, organizational and time management skills
* Team player
* Energetic with positive and fun-loving nature
* Approachable with ability and willingness to accept and provide feedback
* Passion for plant-based nutrition, health and wellness

Compensation
* Competitive salary and bonus structure
* Array of perks and benefits - Bonus and profit sharing, flexible health plan, salad and smoothie bar lunch plan, free product, education benefit, gym membership, etc.

Reliance Foundry is one of the oldest casting suppliers in British Columbia.  We have been supplying castings to various industries since 1927.  Our product line includes castings produced in most common ferrous & non-ferrous alloys.  We also provide fabrications, forgings and machined components to various North American industries.

* Our newest product lines (www.bollards.ca and www.bike-parking.ca) require technical web support using our Netsuite content management system (CMS)
* Our original web site (www.reliance-foundry.com) needs to be overhauled and re-purposed using our Squarespace CMS.
* New products and product lines are being readied to add to our existing sites (or future web sites) using our Netsuite platform.

Reliance Foundry is seeking a Web Graphic Designer & Webmaster to support the development of all on-line marketing & sales materials, and to participate in the development of all virtual marketing initiatives.  We are seeking individuals who are passionate about the field of web design, web architecture and marketing communications, and stay up-to-date on the latest innovations and practices.

Placement: Permanent, full-time
Position to commence: January 3rd, 2011

The successful applicant for this position will;
* be responsible for the maintenance, upgrade and design of company web pages, including graphics and functionality.
* develop web page infrastructure and application related to pages with more advanced graphics and features.
* assume responsibility as custodian of all multimedia inventory; responsible for maintaining, organizing and cataloging digital files
* monitor and audit web sites technical performance on routine/scheduled basis
* help develop new multimedia presentations and content to communicate technical use, installation details, and installation sequence of events for our bollards and bike-parking product lines
* acquire video, sound and imagery by operating multimedia equipment or contracting to relevant industry professionals

The successful applicant is/will posses some or all of the following;
* experience in managing dynamic web content using HTML (hypertext markup language) and be familiar with CSS (cascading style sheet) and JavaScript
* up to date knowledge of search engine optimization (SEO) techniques to improve site performance and page rank.
* web content management system (WCMS) experience, and/or Netsuite operating platform exposure
* proven graphic/image manipulation capability using various software tools - Adobe Photoshop, Adobe Creative Suite, etc.
* well-versed in Web 2.0 and familiar with social networks as applied to advertising
* an ability to interact professionally, collaborate and communicate with a range of team members, both technical and non-technical staff, as well as off site (3rd party) contractors
* strong organizational, prioritization and multi-tasking skills
* demonstrated document, layout and web design skills
* artistic style, eye for composition, strong sense of timing, and impeccable attention to detail
* demonstrated photographic knowledge and ability with camera

This is an outstanding career opportunity for motivated and performance driven professionals, who are interested in working in a dynamic, growing, niche-market company.

Please submit resumes via e-mail complete with cover letter, references, remuneration expectations, and digital portfolios to;

Brad Done, VP - Sales & Marketing
Reliance Foundry Co. Ltd.
Surrey, British Columbia (B.C.), Canada
e-mail:  brad@reliance-foundry.com
http://www.reliance-foundry.com | http://www.bollards.ca | http://www.bike-parking.ca