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eMarketing jobs

Web Analytics

Web Analytics Specialist - Nezatek Technology (nezatek.com) - Vancouver (BC) Canada

Company:Nezatek Technology (nezatek.com)
Recruitment Company:Nezatek Technology (nezatek.com)
Contact Email:
Job Location:Vancouver (BC) Canada

Nezatek Technology Services is currently looking for Web Analytics Specialists to work with one of our clients on a contract basis initially, leading to full time work as business expands. If you fit the following skills please send us your cover letter, resume and rate information through the craigslist link for a confidential review.

Skills Required:
● Bachelor’s degree (MBA preferred).
● At least 3+ years of working with standard clickstream analysis tools: Google Analytics and at least one enterprise-level platform such as Omniture, WebTrends or CoreMetrics.
● Minimum of 2+ years experience in advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research.
● 3 to 5 years of experience in one or more roles in online ecommerce or online support environments.
● 2+ years of high level expertise with Business Intelligence tools such as Brio, Business Objects, or Cognos; with experience writing and tuning sql queries in a online or offline environment.
● 3 to 5 years of experience in using the Microsoft Office suite with very strong Excel skills.
● 3 to 5 years of business analysis experience in large size companies with multiple functions / business units preferred.
● Experience in presenting analysis and insights to stakeholders/clients
● Mid-level expertise in the SEM (Search Engine Marketing) / PPC (Pay Per Click) and SEO (Search Engine Optimization) strategies and a minimum 1+ year experience measuring success of SEM/PPC and SEO campaigns / efforts.
● Excellent communication skills and the ability to interact with all levels of end users and technical resources.
● Exposure to project management skills, business process redesign principles, tools and techniques is a plus.
● Excellent verbal, written and data visualization communication skills with experience creating clear, concise and professional documents.

If you wish to work with one of the premier analytics companies in Vancouver this is your chance to get your foot in the door.

Only Shortlisted candidates will be contacted. 

Web Analytics Wizard - Web, Social Media, Blogging , SEO & PPC - Vancouver (BC) Canada

Contact Email:
Job Location:Vancouver (BC) Canada

We’re looking for a Web Analytics Wizard. Someone who understands how the traffic flows, how social media engages, how marketing is targeted and how results need to be driven and, most importantly, how all of this needs to be tracked and analyzed. You know SEO and PPC, email and social media so you have expertise there but your passion is data - how to gather it, analyze it and report truly important information out of it.

An online community and event focusing on businesses and government groups of all sizes, we are looking for expertise to help us establish the metrics we need on our website, for social media, and to capture reporting on our marketing efforts. Following this, we would require assistance configuring the reporting and analytics that will let us know how we are doing including actions, funnels and anything else you can recommend.

This engagement will require immediate assistance with some ongoing involvement and tweaking throughout the next twelve months.

All work will be completed on a contract basis - this is not an offer of employment.

Please provide:
- Your CV
- At least two recent examples/case studies of work you’ve completed
- Link to your website and/or linkedin profile

After reviewing your submission, we will contact you to discuss next steps which will include a meeting or conference call. We will also request testimonials and/or references at this time.

Online Campaign Manager - Teligence (teligence.com) - Vancouver (BC) Canada

Company:Online Campaign Manager - Teligence (teligence.com) - Vancouver (BC) Canada
Contact Email:
Job Location:Vancouver (BC) Canada

Teligence, the leader in voice-enabled social networking, is hiring a full-time Online Campaign Manager.

In this role, you’ll be responsible for developing, implementing, analyzing and optimizing online lead generation campaigns that convert to online and offline sales channels, for four brands (Livelinks, Interactive Male, Lavender Line, FonoChat Latino) and one contest site (biggaykiss.com).

What You’ll Do
* Identify, execute and optimize tactics for online acquisition, including paid search, SEO, affiliate marketing, display advertising, mobile marketing, social media and PR campaigns
* Manage affiliate program to increase performance from existing affiliates through new or revised programs (including negotiation of affiliate partnerships, launch support, conversion tracking etc.)
* Maintain, analyze and publish weekly and monthly reports on all online campaign activity
* Work with internal and external vendors to develop creative including email, banner ads, landing pages, mobile text and display ads
* Manage vendor relationships including paid search agency, SEO agency, web designers, online media companies and affiliate networks, including coordinating contracts and insertion orders, managing accruals and dispute resolution
* Manage and monitor online marketing budget, continuously evaluating campaigns and programs for cost effectiveness
* Work closely with other departments on creative messaging, integrated campaigns, social media and public relations
* Research and recommend new marketing, branding and promotional opportunities to help achieve revenue and profit objectives

Experience and Skills
* 5+ years of online marketing experience
* 2+ years managing online affiliate programs
* Proven record of success developing, implementing and optimizing online acquisition campaigns including SEO, SEM, display, email and social media
* Thorough understanding of Google Analytics and Google Webmaster Tools
* Demonstrated experience using Google Optimizer for A/B and multivariate testing
* Proven record of success in developing and implementing online marketing strategies
* Understanding of customer segmentation and targeting strategies
* Understanding of online marketing best practices for optimal impact and performance
* As this position may require writing copy and proofing ads, excellent written English is mandatory

How to Apply
If you’re interested in this position, send us your cover letter and resume in PDF format.

Experienced Sponsored (PPC) Search Marketing Strategist - Enquiro (Enquiro.com) - Kelowna (BC)

Company:Enquiro (Enquiro.com)
Contact Name:Heather Burns
Contact Email:
Job Location:Kelowna (BC) Canada

Experienced Sponsored (PPC) Search Marketing Strategist

Are you passionate about all things Search Marketing?  Have you demonstrated your ability to bring value to clients through effective Search Marketing campaigns and are looking for a new challenge as part of an organization with exciting growth plans?

If you said “yes” to these questions AND you want to contribute to an organization where you are surrounded by a passionate team of Search Marketers, where you know what is expected of you, the standards are high and the rewards are generous, where you are encouraged to grow and develop and contribute to our unique corporate culture on a daily basis....then we need to talk!

Here’s what you’d be doing each day:

* Develop, implement and maintain comprehensive paid search strategies and recommendations
* Perform daily management of PPC and Sponsored Campaigns to achieve the agreed upon goals and to ensure maximum effectiveness for individual clients
* Conduct keyword analysis/research and develop quality keyword portfolio utilizing SEM tools and resources
* Perform website analysis, consultation and other search engine marketing services as per client contracts
* Write effective ad copy that complies with search engine guidelines and integrates industry best practices as well as testing methodologies
* Forecast search campaign timelines and reporting schedules
* Navigate a variety of search analytics tools to mine the appropriate performance data (experience with Google Analytics, Omniture, and Coremetrics, an asset)
* Create professional reports, documents and presentations for delivery to clients
* Maintain a portfolio of clients and manage own client workload
* Report project status to the account team manager
* Effectively lead client meetings and conference calls

Here are some of the things we’re going to be looking for on your resume:
* Bachelor’s degree in Marketing or related field
* Minimum of 2 years experience in Paid Search or related field
* Client service/management experience
* Must be able to demonstrate an in-depth understanding of PPC, the industry, and best practices in this industry
* Must be able to navigate the Search Engine Interfaces of Google, Yahoo and Bing (formerly MSN) and perform basic management tasks
* Experience with Data Analysis is required.  Successful candidates must be able to analyze, interpret and apply recommendations from large sets of data and also be able to identify areas of value and importance from large data sets.
* Must be able to think strategically and work autonomously
* Excellent written and verbal communication skills; previous experience in professional writing an asset
* Keen understanding of Return on Investment (ROI), Return on Advertising Spending (ROAS) - how to calculate, how these numbers form the foundation of strategic initiatives, and how PPC management tactics can be implemented to maximize these numbers
* Strong Research skills as the individual must be able to review articles, blogs, web discussion forums, press releases, etc. and be able to extract the key points
* Ability to perform effectively under tight timelines
* Must be comfortable learning various bid management and analytic interfaces
* Experience managing projects would be an asset
* Proficient skills with Microsoft Excel and Powerpoint are required
* Ability to speak French, an asset

In addition to candidates located in Kelowna, we will consider candidates in Vancouver, Calgary, Edmonton, Regina, Winnipeg, Toronto, Ottawa, Montreal and Halifax that are interested in working remotely. 

In addition, we’re looking for someone who is an excellent match with our Core Values::
* We, Above Me
* Earn Respect, Give Respect
* Be Remarkable
* Make the World Better
* Each Day is a Gift

About Enquiro
Enquiro is a world leader in search marketing. We produce cutting edge research, deal with awesome clients around the world, including some of the world’s best known brands, and have built our entire approach around delivering search success to our clients. We are a performance -driven, client-centric company that constantly strives for improvement and expects the same from our team members. And although we deal with clients in New York, Los Angeles, San Francisco, Chicago, Atlanta and Washington, we work and play right here in Kelowna, BC.

By joining Enquiro, you become part of a team that encourages growth and rewards it, values our relationships with our families and community and offers exceptional benefits and competitive compensation packages.

Tell us why you’re a match!
If you know search marketing, have a passion to see your clients be successful, and love being part of a motivated team, send us your resume to: Careers@enquiro.com by March 26, 2010.  These would be good things to include in your cover letter: relevant skills and experience (see above), why you match with our core values, your top 10 reasons why we should hire you, your salary expectations, where you saw this job posting and gratuitous compliments about any of the Enquiro management team!

Please go to our website at www.enquiro.com to find out why we think Enquiro is the “Best Place to Work”.

While we greatly appreciate all the replies we receive, regretfully only those selected for an interview will be contacted. This position is only open to those legally entitled to work in Canada. 

Manager, Web Analytics and Optimization - Vancouver (BC) Canada

Contact Email:
Job Location:Vancouver (BC) Canada

Job Description:

Are you a Google Analytics guru?

An Omniture wizard?

If so, then this may be the perfect role for you!

Our international client is rapidly expanding and requires your strategic expertise! They are looking for a forward-thinking, results-driven, experienced web analytics expert to drive the development of an insight-based platform for learning from and improving our consumer offering.

Reporting to the VP, Strategy, this role will be responsible for setting up the business intelligence platform, delivering key insights into the business, and working with the product owner and development team to as a key contributor to ongoing conversion optimization.

Requirements:
Must have skills/experience:
* University graduate;
* Minimum 5 years’ experience in web analytics and optimization;
* Track record of significant increases in conversion;
* Extremely proficient in the use of:
o Omniture Site Catalyst, Google Analytics
o Test & Target (or similar) multivariate testing tool
o SEO, social media and PPC management, reporting and analytical tools;
* Experience with loyalty programs to increase conversion

SEO Consultant - Strangeloop Networks (strangeloopnetworks.com) - Vancouver (BC) Canada

Company:Strangeloop Networks (strangeloopnetworks.com)
Contact Email:
Job Location:Vancouver (BC) Canada

Strangeloop Networks is seeking an experienced SEO consultant to help us execute our online communications strategy.

Responsibilities/requirements:
* Perform keyword research and search description design
* Provide HTML code optimization and consultation
* Suggest directory submissions
* Develop linking strategies
* Review analytics reports and pin-point areas within the site which are underperforming, and make appropriate changes and recommendations
* Write, measure, monitor ads and optimize them for increased click-throughs and conversions
* Provide paid search marketing techniques such as dynamic title insertions and relevant landing pages to increase the click-through rate and conversion rate

If your background matches our requirements and you are excited to join the “Best Company to Work For in BC” on a consulting basis, please send your resume and cover letter to careers@strangeloopnetworks.com, clearly outlining your experience in the areas mentioned above as well your compensation expectations.

Please quote the position you are applying for in the subject line.

We wish to thank all applicants for their interest and effort in applying for this position; however, only candidates selected for interviews will be contacted. 

Online Conversion Optimization Specialist - Pacific Programming and Tech - Vancouver (BC)

Company:Pacific Programming and Tech Inc. (pacificdev.com)
Contact Name:Meghan Nichol
Contact Email:
Job Location:Vancouver (BC) Canada

We are seeking an experienced Online Conversion Optimization Specialist to assist with on-going conversion optimization projects. You must have experience in improving online conversion funnels from various traffic sources. You must be a results driven, experienced individual that can reliably meet goals, deadlines and working in an existing environment that is very advanced with its online marketing tactics and methodologies.

Qualifications:
* Online Conversion Optimization with a track record of significant increases to conversion and target metrics to the Most Desired Action (MDA) for revenue
* Web Analytics (Omniture), Google Analytics
* Test & Target (or similar) Multivariate Testing (mbox)
* Must have an understanding and be able to document the significance/balance between SEO/PPC, Usability and Conversions
* Experience with loyalty programs to increase conversion
* Online Marketing Experience
* Standard conversion optimization including:
o Landing page optimization to minimize drop off rates
o Conversion Funnel Process and Optimization
o MV or AB monitoring and reporting
o Suggest website layout and design, keyword placement, branding keywords to increase conversion
o Recommend changes for increased web conversion
o Implement enhancements to loyalty programs
* Ability to Mock-up ideas in Graphical/HTML for marketing and creative teams

Job Requirements
Requirements:  Required skills/attributes

* Bachelor’s degree in Marketing, or related field
* At least one year of Paid Search, SEO, and Social Media; two preferred
* Experience with web analytics, A/B and Multivariate testing applications.
* Knowledge of web usability, user experience, information architecture, and conversion optimization preferred.
* Basic HTML/CSS, Photoshop, Dreamweaver and CMS experience preferred
* Excellent verbal and written communication skills for effective communication and presentation to stakeholders, including management, marketing, creative, production, external clients and outside vendors.
* Proven track record of developing actionable recommendations from quantitative analysis that meets or exceeds performance goals
* Proficient with SEO, Social Media, and PPC management, reporting, and analytical tools
* Strong knowledge of Microsoft Office (Word, Excel, Power Point, Outlook).
* Excellent organizational, project management skills and the ability to work under pressure with tight timelines.
* Ability to create buy-in from multiple constituents in a collaborative cross-functional environment

Compensation : 50-65k depending on experience

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