Skills:
BA BUSINESS
BA ECONOMICS
E-Commerce
Web Intelligence
Web Portal
Analytical

Description:
Our client a world-leading interactive strategy and communications company is seeking a Website Conversion Specialist to join there team. The following are the key aspects of a qualified individual:

Intro:

* We are looking for the very best online conversion specialist, who wants to take his/her knowledge to the next level working for the worlds largest online lead generator in online gambling (network including PokerListings.com and hundreds of other guides)
* The person is likely an online marketing guru in Canada with hands-on approach and focus on optimization in daily work
* Our group is world leading in search engine optimization, lead generation and site optimization in various verticals with over 100 employees globally. Conversion specialist position is very demanding and very rewarding
* Competitive remuneration
* Will most likely hand pick a team of 2-3 colleagues

Position:
* Responsible for optimizing a large number of our gambling guides, in poker and casino on 23 local markets
* Participate in site re-designs and enhancements as a measurements expert, identifying reporting requirements, monitoring the reporting implementation and evaluating post-launch metrics.
* Share research findings and best practices with team and company including customer insight, benchmarking, and industry updates.
* Tactical analysis - using Site Catalyst to review click-through, key paths, most popular pages etc and optimize content / offers in response
* Reporting on A / B test results
* Perform ad-hoc analysis; proactively work to meet our reporting/analysis needs
* Base lining key metrics (i.e., conversion, abandonment %, etc.) of current web site to be used to measure improvement progress over time.
* Working with web analytics, user experience, and development teams to prioritize initiatives and resolve issues in a timely manner.

Tasks include:
* Analyzing web analytics data to determine where site conversion breakdowns are occurring. Then, working with the development team, the Web Site Conversion Specialist will identify ways to improve visitor interactions with the site so that conversion is enhanced.
* Creating business cases to size opportunities for conversion improvement. Presenting business cases to executives for approval.
* Measuring progress to determine success of changes.
* Ensuring campaigns are being optimized from the following sources: pay per click advertising, search engine optimization, outbound marketing campaigns, e-mail communications, organic traffic, affiliate traffic, emerging markets (RSS/blog/podcasting)

Professional requirements:
* B.A. or advanced degree in Economics, Business or closely related study. A Graduate Degree is desired.
* 3-5 years industry experience, experience in lead generation portals/guides or consumer e-commerce preferred
* Proven track record of successfully defining and delivering complex projects with superior ROI, from business case through deployment.
* Poker/Gambling industry highly valued
* Understands the complex web ecosystems and best practices and applies this knowledge to work.
* An understanding of web strategy and design as well as competitive and consumer research principles.
* Experience with leading web analytics packages.
* Understand business objectives and drive design and online usability enhancements to meet goals
* Mid-level expertise in the SEM (Search Engine Marketing) / PPC (Pay Per Click) and SEO (Search Engine Optimization) strategies and a minimum one year experience measure success of SEM/PPC and SEO campaigns / efforts.
* Thorough understanding of website metrics, data analysis, behavioural analysis and reporting tools
* Good understanding of organic and paid search engine positioning and strategies

Formal requirements:
* Age 25-40
* 4 years online optimization experience
* University degree

Personal characteristics:
* A proactive approach that is intuitive and able to anticipate fast-changing circumstances
* Thrive in multi-project environment with high tempo and tight deadlines
* Team player
* Self-starter
* Creative problem solver
* High attention to detail

Personal development:
* Will compete globally in the fast paced online poker and casino guide industry for the market leader, with high level of independence and responsibility
* Will get extensive business development exposure, demanding project management
* Frequent contact with CEO, CMO, COO and highly qualified colleagues (online media buyers, business development executives and programmers)
* Will become key figure in organization, highly requested by managers to improve performance with expertise

Where are you likely working today?
* In charge of optimization at leading international web company; portal, eCommerce, niche site
* Senior web consultant at top agency in charge of web site optimization for clients