SEO/Web Marketing Specialist

Wanted: A search engine professional who lives, breathes, and eats SEO. Someone fully immersed in the SEO community, and at the pinnacle of emerging web-marketing technology. The successful candidate’s pursuit for excellence is paralleled by the need to deliver cold hard results. The SEO Specialist will ideate, develop, and manage online marketing solutions with creativity, organization, and tact.

ABOUT SMARTTNET
SmarttNet is a consulting-agency. We create and execute roadmaps for ambitious organizations in North America by turning strategic intent into measurable results, in an era of constant change. We are growing rapidly, have a multitude of development opportunities available, and are looking for someone who wants to help build the processes that will shape this agency for years to come. We have diverse projects on which you can exhibit your talent for transforming client needs into realities.

KEY RESPONSIBILITIES
* Creates, analyzes and optimizes online marketing programs to achieve client marketing goals.
* Increases traffic to websites, improves rankings on search engines, tracks web visitor activities, and runs online marketing campaigns through PPC and SEO for SmarttNet and clients.
* Uses web analytics to demonstrate measurable results.
* Consults and educates clients and team members about the newest web trends.

YOU NEED
* Strong written and verbal communication skills.
* Minimum of two years of experience in web design and online marketing.
* Bachelors Degree in Arts, or other relevant discipline.
* Google Adwords and Analytics certified is an asset.
* Extensive knowledge of online marketing trends and techniques.
* Ability to perform ROI analysis and identify tactics for constant improvement.
* Strong attention to detail.
* Strong analytical skills.
* Self-motivated with a high level of initiative and a sense of urgency.
* HTML design skills using Dreamweaver, decent Photoshop skills and experience with CMS programs like Wordpress, Joomla and Drupal.
* Ability to work well in a team or individually on multiple projects.
* Ability and desire to keep up to date with latest trends and movements in web design and the Internet as a whole.

Compensation: $40,000 - $56,000 per year, depending on experience

Arc’teryx is an energetic and exceptionally innovative company, with over 400 employees.  Our ongoing success stems from an uncompromising passion to continuously challenge, and radically improve, the status quo.  At the foundation of our organization is a dynamic team of exceptionally talented, fun, and active people.

Our modern head office is located on Vancouver’s picturesque North Shore, near the Second Narrows Bridge. We promote a casual and fun work environment that supports and encourages work-life balance. We also have plenty of parking, a bike room, indoor staff bouldering gym, frequent summer BBQs and other events, as well as a great employee discount.

We are seeking an organized, detail-oriented individual with experience in web analytics to join our team. As a Web Analyst, you will establish company email and web strategy through the thoughtful application of measurement and analytics. This is a new role at Arc’teryx, and the successful candidate will play a critical role in several areas of the company as Arc’teryx expands our online presence.

Ideally you will have:
* 3+ years of experience in a similar email and web analytical role, or within a web or email marketing analytics provider (e.g. Omniture, Exact Target etc)
* 2+ years of experience working in an online or e-Commerce environment
* Bachelor’s degree in a business, math, technical field or related discipline preferred, or equivalent experience
* Relevant coursework in digital marketing, marketing measurement and social statistics
* Extensive experience with Omniture or comparable enterprise web analytics tool required
* Proven track record of supporting and adding value to business projects through insight and analysis of email marketing performance
* Experience using Excel and PowerPoint
* Highly numerate and well presented with excellent written communication skills
* Organized, detail oriented, and possessing the ability to transform data into actionable insights
* Self-motivated with the ability to work as part of a team
* Ability to multi-task and operate under deadlines

Your responsibilities will include (but are not limited to):
* Utilize the analytic tools (Omniture) to ensure that effective and thorough tracking is available for key pages and activities on multiple and relevant sites
* Manage web analytic vendor relationships and stay current with new developments being released by Omniture and in the Web Analysis space
* Work closely with the internal teams to understand their measurements of success and together, design and produce regular KPI reports
* Provide an understanding of tracking possibilities and delivering insightful and meaningful reporting on site behaviors by responding to regularly scheduled and ad-hoc reporting requests
* Understand, document and train internal users on existing and new email marketing reports and analytics measures available, their construction and appropriate usage
* Collaborate with technology team members regarding specific impending tracking needs or revisions to tracking that already exists by providing thoughtful and specific requirements
* Support the efforts of the online marketing teams (includes web and email) as they develop programs and getting an accurate understanding of the current site usage
* Support the strategy, design, development, and rollout/implementation of all site initiatives from a web analytic standpoint by anticipating measurement needs and delivering results to the stakeholder

WE ARE GROWING AND ARE LOOKING FOR AN ANALYTICS SPECIALIST!

It is an exciting time at Mediative!  We are growing quickly and working with amazing clients so we’re looking for an Analytics Specialist that knows how to impact clients using industry best practices and providing insights and recommendations that will support their business objectives!  We are looking for an Analytics “rock star” to join our current team of rocks stars that are talented, self-motivated and passionate about what they do for our clients!

We are ideally looking for candidates located in Vancouver, Toronto, Montreal or Kelowna but if you have the right experience and can excel in a virtual work environment, we will consider candidates in other areas of Canada as well!  We offer both in office and virtual work environments and by joining Mediative, you become part of a team that encourages growth, rewards performance, values our relationships with our families and community, offers exceptional benefits and competitive compensation packages.

Here’s what we would need you to be able to do:
* Navigate a variety of search analytics tools to mine the appropriate performance data (experience with Google Analytics, Omniture, CoreMetrics, WebTrends and Unica preferred but experience with all tools is not necessary)
* Perform data mining, search analysis, clickstream analysis, and conversation path testing and monitoring
* Review and evaluate behavioural and performance metrics
* Review and report on metrics based outcomes attached to strategic recommendations
* Be proactive and innovative with analytics-based solutions to meet clients business objectives
* Create weekly, monthly, and annual reports in excel or exported from analytics tools
* Create excel based reports for different levels within an organization that are suited to the needs of those individuals
* Create custom automated or on-demand dashboards within analytics tools based on the unique reporting needs of the different levels within an organization
* Effectively manage multiple analytics projects simultaneously in a fast-paced, results-oriented environment
* Apply basic and advanced statistical analysis to web analytics data
* Develop reporting templates and systems based on the key operational metrics and defined ROIs of individual clients and client teams
* Perform cross platform analysis and design integrated dashboards using business intelligence tools (Salesforce, Marketo), bid management tools (Marin, Acquisio) and web analytics systems
* Offer strong understanding of and insight into website and user behaviour based on the analytics data
* Identify organic conversion paths from the data and measure the success of these paths against those which are designed through usability assessments, landing page optimization and site architecture; make recommendations accordingly
* Coordinate tags and tracking parameters with custom events and path structures for on-site implementation
* Set up and customize web analytics systems including tagging tasks and page elements, A/B testing, and multivariate testing for lead generation, conversion path development and deeper site analysis
* Develop usability and digital marketing strategies using analytics data and insight
* Ability to identify and explain metrics and their related behaviours to non-analytics people effectively and clearly
* Create documentation related to existing processes and best practices around analytics tools
* Encourage adoption of analytics within the team and become an advocate of analytics within the company
* Conduct webinars for internal and external use on the value and impact of analytics in business management
* Develop impactful and persuasive presentations to project managers and business leaders
* Demonstrate a strong focus on client satisfaction
* Stay abreast of latest trends in analytics and strive to continuously improve knowledge, expertise and skills in this area
* Participate in client meetings and conference calls

Skills and experience we will be looking for in candidates:
* Post-secondary education in a related field preferred
* 3-5 years of web analytics experience
* Web Analytics Association membership an asset
* Experience with a variety of search analytics tools
* Experience working within large and complex organizations with different levels of reporting needs
* Demonstrated commitment to staying on top of the latest trends in the industry and implementing new strategies accordingly
* Ability to present clear and actionable results
* Experience with A/B testing and multivariate testing
* Strong communication skills including the ability to communicate to different levels within an organization
* Proactive approach to providing value to clients and a “can do” attitude
* Self-motivated individual that is comfortable working independently as well as part of a team
* Knowledge of statistics and statistical analysis best practices

Have we caught your attention?
Here’s what to do if you are up to the challenge. Tell us how your analytics abilities and experience would benefit our clients! Send this, plus your resume and LinkedIN profile address to careers@mediative.ca and we will see if you have what it takes to be the next Analytics Specialist at Mediative!  We really look forward to hearing from you!

About Mediative
Mediative integrates data, media networks and technology to help advertisers, publishers and retailers connect with audiences engaged in the purchase funnel. The company maximizes the online presence of some of the world’s most respected brands through strategies based on primary research. Mediative covers all print, search, display and social networks to drive performance marketing for clients across the entire buying cycle, from brand awareness to lead generation and sales. Mediative is one of North America’s largest integrated digital marketing companies and is a division of Yellow Media Inc. (TSX:YLO.UN).

Check us out at mediative.ca

WE ARE GROWING AND ARE LOOKING FOR EXPERIENCED AS WELL AS “UP AND COMING” SEARCH MARKETING STRATEGISTS (SEO)!

We are ideally looking for candidates located in Vancouver, Toronto, Montreal or Kelowna but if you have the right experience and can excel in a virtual work environment, we will consider candidates in other areas of Canada as well!  We offer team members both remote and “in office” environments and by joining Mediative, you become part of a team that encourages growth, rewards performance, values our relationships with our families and community, offers exceptional benefits and competitive compensation packages.

It is an exciting time at Mediative!  We are growing quickly and working with amazing clients so we are looking for more SEO Search Marketing Strategists to join our current talented, motivated, and passionate team of Search Marketers!  We are looking for team members that have demonstrated their ability to bring value to clients through effective organic Search Marketing campaigns and are looking for a new challenge in a dynamic fast-paced but supportive work environment!

These are some of the things you would do each day:
* Develop, implement and maintain comprehensive organic search engine optimization recommendations
* Conduct keyword analysis/research and develop quality keyword portfolio utilizing SEO tools and resources
* Demonstrate your active understanding of the Search Marketing industry
* Stay abreast of latest trends in the industry with constant research in the SEM community; implement strategies accordingly
* Perform website analyses, consultation and other search engine marketing services as per client contracts
* Implement Web Analytics tracking onto client websites
* Consult on technical site issues pertaining to coding and site architecture
* Recommend optimization for various site components including copy, page title/descriptions, site architecture, file names, etc.
* Ensure that client site pages follow proper SEO guidelines with respect to coding and adherence to established copy/keyword best practices
* Analyze latest algorithm changes and continually modify recommendations and best practices with regards to content, links etc
* Develop and implement quality link programs and/or directory listings
* Navigate a variety of search analytics tools to mine the appropriate performance data (experience with Google Analytics, Omniture, CoreMetrics, and other analytics programs an asset)

These are some of the things we’ll be looking for on your resume:
* Bachelor’s degree in Marketing or related field
* Minimum 2 years experience in Organic Search or related field
* Minimum 2 years of client service/management experience
* Must be able to demonstrate an in-depth understanding of Organic Search, the industry, and best practices in this industry
* Excellent written and verbal communication skills; previous experience in professional writing an asset
* Strong Research skills as the individual must be able to review articles, blogs, web discussion forums, press releases, etc. and be able to extract the key points from an SEO and technical perspective
* Ability to perform effectively under tight timelines and work well both independently and as part of a team
* Comfortable with Excel and similar “number crunching” skills
* Ability to understand HTML and CSS and/or experience with URL rewriting, content management systems, blogging platforms, and social media an asset

Have we caught your attention?
Here’s what to do if you are up to the challenge. Tell us why our clients would enjoy working with you! Send this, plus your resume and LinkedIN profile address to careers@mediative.ca and we will see if you have what it takes to be the next SEO Search Marketing Strategist at Mediative!  We really look forward to hearing from you!

About Mediative
Mediative integrates data, media networks and technology to help advertisers, publishers and retailers connect with audiences engaged in the purchase funnel. The company maximizes the online presence of some of the world’s most respected brands through strategies based on primary research. Mediative covers all print, search, display and social networks to drive performance marketing for clients across the entire buying cycle, from brand awareness to lead generation and sales. Mediative is one of North America’s largest integrated digital marketing companies and is a division of Yellow Media Inc. (TSX:YLO.UN).

Check us out at mediative.ca

We are a multi-location College seeking SEO support for our in-house online marketing activities:

Web Skills:
* Minor Scripting skills: XHTML , CSS
* Strong Skills in Adobe Photoshop
* Strong Skills in MS Office Suite
* Familiar with CMS Systems

SEO Skills:
* Superior knowledge of Google Adwords & Analytics
* Ability to perform keyword research and generate effective keywords
* Ability to improve & maximize online advertisement click-through rates & conversions efforts
* Experience with onsite content improvement
* Strictly Organic SEO knowledge (No Black hat)
* Strong social media knowledge
* Stays up-to-date with the latest SEM techniques

Bonus Skills:
* PHP, MySQL, Javascript / Jquery, XML, Cpanel

About Sequel Naturals
Sequel Naturals is high-growth, natural health food and supplement company on Profit Magazine’s Profit 100 list of fastest growing companies the last three years. Our premium, award-winning brands including Vega, MacaSure, ChlorEssence and SaviSeed are at the forefront of the plant-based, whole food revolution. We honor a triple bottom line approach to business placing emphasis on people, planet and performance. Join a great team atmosphere with a driven, vivacious group of people.

Job Description
A leader in premium, sustainable plant-based foods, beverages and supplements with distribution throughout North America, an exciting and challenging position exists as Online Marketing Manager at Sequel Naturals head office in Port Coquitlam, BC.

We are seeking an experienced professional with a minimum 5 years marketing experience to join our Marketing Department on a full-time basis. You will be responsible for the overall online business strategy to optimize Sequel’s online efforts. This will include overseeing web user experience, content, eCommerce, website development, email marketing & acquisition, online marketing campaigns & promotions and web analytics. The objective will be to integrate all online initiatives towards the end goal increasing product awareness & education, building consumer loyalty, and driving both online and retail sales.

Reporting to the Director of Marketing, you will be responsible for the direction of Sequel brand on the web and be accountable for the following:

Strategic
* Ensure online marketing and ecommerce efforts are effectively integrated with the overall brand, wholesale and retail efforts for the organization.
* Develop Strategic plan for new and existing products to grow traffic, sales, subscriptions, content, viral campaigns, social media etc…
* Work cross-functionally within marketing coordinating efforts with internal teams to achieve greater clarity around goals, implementation of campaigns and promotions, and measurements of success.
* Optimize online channel as a means of growing overall company sales (i.e. online and offline sales).
* Manage and build the online team.

Measurement
* Provide and utilize analytics and Web metrics to run to deliver accurate website measurement and gauge how all sites are performing.
* Define, analyze, track results (e.g. traffic, revenue, email acquisitions, conversions etc...) and interpret success levels against a defined set of key metrics to optimize ROI and online experience.
* Provide monthly and quarterly performance reports, projections and reviews on all key performance metrics.

Online Marketing
* Work closely with internal marketing resources to develop internet marketing strategies for increased Brand and marketing /retail level promotions and integration
* Develop and manage online promotion calendar
* Implement consumer acquisition and retention strategies
* Create traffic building strategy and plan
* Oversee online marketing campaigns - i.e. contests, viral campaigns, sampling & email acquisition programs etc.
* Manage email marketing including newsletters content, campaign management and metrics (i.e. open rates, click through rates, conversions )

Website Development
* Project manage new website development, maintenance, promotions, and website features
* Coordinating a variety of online marketing programs (i.e. contests, viral campaigns etc...)

Website Content Management
* Manage and update content for multiple brand websites and eStore
* Continually create new site content and optimize email newsletter content to drive traffic and enhance user experience.

Ecommerce
* Own the overall Sequel Ecommerce business to achieve goals/deliver results.
* Plan online marketing and ecommerce strategies and activities to optimize online sales, conversion, traffic, email acquisition.
* Enhance Sequel Brands user experience and increase ecommerce traffic and conversion rates.

Requirements
* Minimum 5+ years of experience in e-commerce and online marketing
* Understand of importance of branding and functions within marketing department
* Ability to perform budget management and forecasting
* Exceptional organizational and project management skills as well as the ability to multitask among a multitude of projects and responsibilities
* Proven experience driving, and implementing eCommerce strategies to achieve business goals
* Analytical with ability to synthesize analyze and report on data
* Solid understanding of key online metrics and performance (Traffic, conversions rates, SEO, open rates, etc..)
* Familiarity with online tools including affiliate programs (Commission Junction), email marketing tools (Lyris), web analytics tools (Omniture & Google), landing page tools (Liveball), and eCommerce platforms (Netsuite), Pay Per Click (AdWords)
* Experience with email marketing and acquisition and newsletter management
* Superior verbal and written communication skills
* BA or business degree in Marketing

Qualities
* Strong management and leadership skills
* Performance driven with desire to take on a high level of responsibility and work in a fast paced environment
* Proactive with high level of initiative and desire for continuous improvement
* Strong problem-solving, decision making and delegation skills
* Strong attention to detail, excellent organizational skills
* Exhibit the highest level of integrity
* Extraordinary customer service, organizational and time management skills
* Team player
* Energetic with positive and fun-loving nature
* Approachable with ability and willingness to accept and provide feedback
* Passion for plant-based nutrition, health and wellness

Compensation
* Competitive salary and bonus structure
* Array of perks and benefits - Bonus and profit sharing, flexible health plan, salad and smoothie bar lunch plan, free product, education benefit, gym membership, etc.

1-800-GOT-JUNK?, The World’s Largest Junk Removal Company, is hiring a Online Conversion Analyst to join our Marketing team to help analyze, interpret and explain online trends. The Online Conversion Analyst must have a strong understanding of how to measure and analyze online results through Google Analytics as well as have understanding of SEO and SEM strategies and tactics. Together the Online Conversion Analyst and SEM & SEO teams will complete projects to increase online brand awareness for 1-800-GOT-JUNK? Franchise Partners and drive qualified organic and paid traffic to 1-800-GOT-JUNK? web properties.

The Online Conversion Analyst will fulfill a dynamic marketing role with many responsibilities, including but not limited to:
* Researching, analyzing and interpreting online trends using Google Analytics
* Designing, developing, implementing and maintain analytic dashboards
* Reporting and providing analysis on website analytics and online marketing campaign performances using Google Analytics
* Daily analysis and reporting on our key online metrics
* Proactively tracking trends and/or issues that need to be addressed and prioritize those that are most critical first that arise from metrics analysis
* Implementing and analyzing online optimizer tests
* Creating and writing sales driven landing page content and online marketing copy
* Managing and implementing changes to our four 1-800-GOT-JUNK? web properties
* Support in the creation of online videos

Skills & Experience Required
* Minimum 3 years experience with website analytics and optimization platforms (Google Analytics and Google Optimizer)
* Minimum 3 years experience with in search engine marketing and search engine optimization
* University degree or diploma in Online Marketing or a related program
* Expert and fluent user of Google Analytics
* Support in decision making based on analytics and trends
* Well organized, with strong attention to detail
* Quick learner with the ability to learn new technologies and deliver on fast-paced schedules
* Proficient in all Microsoft Office programs
* Excellent written and verbal communication skills
* Must be able to work cross-functionally, supporting multiple departments within the company
* A self-starter who can manage multiple projects simultaneously and drive them to a successful completion
* A working knowledge of HTML and advanced CSS is a major plus but not required

More About Us
1-800-GOT-JUNK? is an award-winning company. In 2007 1-800-GOT-JUNK? was honored as the second best workplace in Canada by the Great Place to Work(r) Institute Canada, a list featured in Canadian Business magazine. For the past three years, BC Business Magazine’s “Best Company To Work For” ranked 1-800-GOT-JUNK? in the top two, and for two of those three years, the company held the number one spot! We are a dynamic, growth-oriented company that has been featured everywhere from Fortune Magazine and The New York Times to Dr. Phil and Oprah!