Skills:
BA BUSINESS
BA ECONOMICS
E-Commerce
Web Intelligence
Web Portal
Analytical

Description:
Our client a world-leading interactive strategy and communications company is seeking a Website Conversion Specialist to join there team. The following are the key aspects of a qualified individual:

Intro:

* We are looking for the very best online conversion specialist, who wants to take his/her knowledge to the next level working for the worlds largest online lead generator in online gambling (network including PokerListings.com and hundreds of other guides)
* The person is likely an online marketing guru in Canada with hands-on approach and focus on optimization in daily work
* Our group is world leading in search engine optimization, lead generation and site optimization in various verticals with over 100 employees globally. Conversion specialist position is very demanding and very rewarding
* Competitive remuneration
* Will most likely hand pick a team of 2-3 colleagues

Position:
* Responsible for optimizing a large number of our gambling guides, in poker and casino on 23 local markets
* Participate in site re-designs and enhancements as a measurements expert, identifying reporting requirements, monitoring the reporting implementation and evaluating post-launch metrics.
* Share research findings and best practices with team and company including customer insight, benchmarking, and industry updates.
* Tactical analysis - using Site Catalyst to review click-through, key paths, most popular pages etc and optimize content / offers in response
* Reporting on A / B test results
* Perform ad-hoc analysis; proactively work to meet our reporting/analysis needs
* Base lining key metrics (i.e., conversion, abandonment %, etc.) of current web site to be used to measure improvement progress over time.
* Working with web analytics, user experience, and development teams to prioritize initiatives and resolve issues in a timely manner.

Tasks include:
* Analyzing web analytics data to determine where site conversion breakdowns are occurring. Then, working with the development team, the Web Site Conversion Specialist will identify ways to improve visitor interactions with the site so that conversion is enhanced.
* Creating business cases to size opportunities for conversion improvement. Presenting business cases to executives for approval.
* Measuring progress to determine success of changes.
* Ensuring campaigns are being optimized from the following sources: pay per click advertising, search engine optimization, outbound marketing campaigns, e-mail communications, organic traffic, affiliate traffic, emerging markets (RSS/blog/podcasting)

Professional requirements:
* B.A. or advanced degree in Economics, Business or closely related study. A Graduate Degree is desired.
* 3-5 years industry experience, experience in lead generation portals/guides or consumer e-commerce preferred
* Proven track record of successfully defining and delivering complex projects with superior ROI, from business case through deployment.
* Poker/Gambling industry highly valued
* Understands the complex web ecosystems and best practices and applies this knowledge to work.
* An understanding of web strategy and design as well as competitive and consumer research principles.
* Experience with leading web analytics packages.
* Understand business objectives and drive design and online usability enhancements to meet goals
* Mid-level expertise in the SEM (Search Engine Marketing) / PPC (Pay Per Click) and SEO (Search Engine Optimization) strategies and a minimum one year experience measure success of SEM/PPC and SEO campaigns / efforts.
* Thorough understanding of website metrics, data analysis, behavioural analysis and reporting tools
* Good understanding of organic and paid search engine positioning and strategies

Formal requirements:
* Age 25-40
* 4 years online optimization experience
* University degree

Personal characteristics:
* A proactive approach that is intuitive and able to anticipate fast-changing circumstances
* Thrive in multi-project environment with high tempo and tight deadlines
* Team player
* Self-starter
* Creative problem solver
* High attention to detail

Personal development:
* Will compete globally in the fast paced online poker and casino guide industry for the market leader, with high level of independence and responsibility
* Will get extensive business development exposure, demanding project management
* Frequent contact with CEO, CMO, COO and highly qualified colleagues (online media buyers, business development executives and programmers)
* Will become key figure in organization, highly requested by managers to improve performance with expertise

Where are you likely working today?
* In charge of optimization at leading international web company; portal, eCommerce, niche site
* Senior web consultant at top agency in charge of web site optimization for clients

Our client, in the web hosting industry, is seeking a hands-on Director of Sales and Marketing with the desire to propel their Executive career forward, and assume the continued success of the department.

As a results driven, motivating leader, holding a minimum of five years sales and/or marketing leadership experience, you will have proven familiarity with the web hosting industry; managing the company’s vast scope of marketing activities, supervising both the marketing and sales team.

From online marketing to Search Engine Optimization (SEO), you will drive you department forward with creative and original thinking.

In addition you will personally get involved on various projects, managing a dynamic and creative team.

This pivotal role will reward you with the experience and global exposure, while also rewarding you with a generous compensation.

Interviews are taking place immediately! Don’t miss this opportunity!

Job Description: We are looking for the very best online conversion specialist, who wants to take his/her knowledge to the next level working for the worlds largest online lead generator in online gambling. The person is likely an online marketing guru in Canada with hands-on approach and focus on optimization in daily work
Competitive remuneration
Will most likely hand pick a team of 2-3 colleagues

Position:
Responsible for optimizing a large number of our client gambling guides, in poker and casino on 23 local markets
Participate in site re-designs and enhancements as a measurements expert, identifying reporting requirements, monitoring the reporting implementation and evaluating post-launch metrics.
Share research findings and best practices with team and company including customer insight, benchmarking, and industry updates.
Tactical analysis - using Site Catalyst to review click-through, key paths, most popular pages etc and optimize content / offers in response
Reporting on A / B test results
Perform ad-hoc analysis; proactively work to meet our reporting/analysis needs
Base lining key metrics (i.e., conversion, abandonment %, etc.) of current web site to be used to measure improvement progress over time.
Working with web analytics, user experience, and development teams to prioritize initiatives and resolve issues in a timely manner.

Professional requirements:
B.A. or advanced degree in Economics, Business or closely related study. A Graduate Degree is desired.
3-5 years industry experience, experience in lead generation portals/guides or consumer e-commerce preferred
Proven track record of successfully defining and delivering complex projects with superior ROI, from business case through deployment.
Experience with leading web analytics packages.
Mid-level expertise in the SEM (Search Engine Marketing) / PPC (Pay Per Click) and SEO (Search Engine Optimization) strategies and a minimum one year experience measure success of SEM/PPC and SEO campaigns / efforts.
Thorough understanding of website metrics, data analysis, behavioural analysis and reporting tools
Good understanding of organic and paid search engine positioning and strategies

Formal requirements:
4 years online optimization experience
University degree

We are looking for the very best online conversion specialist, who wants to take his/her knowledge to the next level working for the worlds largest online lead generator in online gambling.
The person is likely an online marketing guru in Canada with hands-on approach and focus on optimization in daily work.
Competitive remuneration
Will most likely hand pick a team of 2-3 colleagues

Position:
Responsible for optimizing a large number of our client gambling guides, in poker and casino on 23 local markets
Participate in site re-designs and enhancements as a measurements expert, identifying reporting requirements, monitoring the reporting implementation and evaluating post-launch metrics.
Share research findings and best practices with team and company including customer insight, benchmarking, and industry updates.
Tactical analysis - using Site Catalyst to review click-through, key paths, most popular pages etc and optimize content / offers in response
Reporting on A / B test results
Perform ad-hoc analysis; proactively work to meet our reporting/analysis needs
Base lining key metrics (i.e., conversion, abandonment %, etc.) of current web site to be used to measure improvement progress over time.
Working with web analytics, user experience, and development teams to prioritize initiatives and resolve issues in a timely manner.

Professional requirements:
B.A. or advanced degree in Economics, Business or closely related study. A Graduate Degree is desired.
3-5 years industry experience, experience in lead generation portals/guides or consumer e-commerce preferred
Proven track record of successfully defining and delivering complex projects with superior ROI, from business case through deployment.
Experience with leading web analytics packages.
Mid-level expertise in the SEM (Search Engine Marketing) / PPC (Pay Per Click) and SEO (Search Engine Optimization) strategies and a minimum one year experience measure success of SEM/PPC and SEO campaigns / efforts.
Thorough understanding of website metrics, data analysis, behavioural analysis and reporting tools
Good understanding of organic and paid search engine positioning and strategies

Formal requirements:
4 years online optimization experience
University degree

Our client is a young and expanding lead generation company in the online finance and gaming industries. With corporate offices in Europe and international operations, this position is located in Vancouver. We are looking for project manager to lead a segment within the online poker industry. The ideal candidate is an online marketer with a strong background in online poker, either as an avid player or having worked in the industry.

The Position
* Work closely with the rakeback team already in place in Vancouver (account managers and client analysts) as well as Stockholm, Sweden and Mumbai, India
* Report to the CEO based in Vancouver and have excellent opportunities to travel

Tasks Will Include
* Find partners in local markets that can run local sub-affiliate sites
* Re-design the sub-affiliate/refer-a-friend program
* Fine-tune the business model to maximize value of the business
* With the help of editorial staff, manage website content
* Work with the design and development team to improve websites and increase conversion rates
* Oversee search marketing optimization efforts by working closely with SEO team in Stockholm

Professional Requirements
* Online poker industry experience is very valuable
* Hands-on online marketing experience is valuable
* A background in various roles that go into working with a website i.e. marketing, development, content management, and search engine optimization
* Documented success as the manager of a project

You are a university graduate, a self-starter and thrive in a multi-project environment. You are well organized and have strong managerial and interpersonal skills. You will run and develop three of the world’s leading rakeback sites in conjunction with the world’s largest poker affiliate business. You will work with enthusiastic, positive, and pragmatic colleagues in Vancouver, Stockholm, Curacao, and New York. You will be part of a team and work with a company that uses cutting edge techniques to become the world’s largest rakeback affiliate.