B2B - Senior Marketing Executive

Summary:
We bring together companies that looking for innovation or need solutions to their R&D problems with the world’s brightest minds through crowdsourcing. We are also a public marketplace for individuals and companies to showcase their talent to get funding from investors.

Representative is responsible for contacting potential commercial customers to ensure the registration in our program within designated territories or markets. Along with developing new business and relationships, you will be responsible for building and presenting business plans, RFPs to VC’s (Venture Capital Companies and firms) and conducting seminars. We are looking for a proven hunter who possesses strong rapport and relationship building skills. You must be able to generate your own leads and develop new business, looking at the long term potential, not the short-term gain.

Ideal candidate will possess the following skill set:
- 3-5 years of relevant experience, preferably in professional services, Information Technology, a business-to-business environment (B2B), or financial organization
- 2+ year of internet and search engine advertising
- Understanding of - SEO; SEM; PPC; Local Search; Social Media Marketing
-Proven track record of contributing to the successful launch of campaigns that delivered ROI
- Experience with generating and following-up on leads generated from field activity
- Experience with completing registration forms, ensuring legal and ethical standards are met
- Experience selling at SMB & Enterprise level
- Excellent presentation and communication skills
- Experience with RFPs, sales reports and CRMs to track sales

Experience with the following marketing communications tactics:
-Conference/Event/Tradeshow management (world class marketing events) Collateral/content production Direct mail/contact programs Sponsorships Media relations Internet communication Speaker’s programs, and Internal communications, including newsletter development
- Strong understanding of industry subject area and business processes is required
- Ability to work with and understand financial data and reporting
- Excellent interpersonal and client service skills, and an ability to communicate professionally with individuals at all levels of the firm
- Strong attention to detail
- Strong analytical skills
- Strong communication skills, both verbal and written
- Ability to work in a team environment but can also thrive with minimal supervision
- Self-motivated, driven with an entrepreneurial spirit
- Positive, team player
- Dedicated, honest, reliable and goal oriented

We have a dozen web sites that need to be built and managed and tired of farming them out to third parties. Looking for an experienced and creative leader with web design and programming experience to build an in house web design team, within an entertainment industry environment.

Must be experienced in video streaming technologies, web cam management, capable of building a 24/7 web channel, programming and administer web applications, maybe even develop an iphone app or two, but more importantly overseeing a team who can do one or more of those things.

This position will also require a solid understanding of SEO practices, web-based/social media marketing, interactive online contest development applications or be able to amass a team that can accomplish these objectives.

We also have two web-based animation series in development, so this may work into that department. Prefer apple based web designers, since most of our film and series development is done on Mac and final cut pro.

This is the initial person who we intend to have build his/her team to accomplish our objectives. Would consider acquiring an existing web development firm, provided it can be converted to full-time in house development and admin of our sites.

Salary of $75,000 and up, plus stock and bonuses for the right person. Position starts May 1 to 15, send us your name, phone, resume and or portfolio, a web site or whatever information that you feel will make us want you.

We will respond within 72 hours only to those applicants we want to meet with.

Key Responsibilities:
Lead a team of web professionals, including designers, project managers, and developers;
Provide strategic advice on overall web strategy;
Interpret senior management’s vision into websites and online resources that “push the envelope” of what’s possible on the web;
Coordinate and liaison with external agencies on Search Engine Marketing campaigns and optimization programs;
Produce KPI reports and analyze campaign and website performance;
Manage projects according to department objectives and prioritize accordingly;
An ability to teach, mentor, coach team members;
A key part of the role involves interacting with back-end developers in IT and coordinating the work of the team on all front-end web development and design;
Ensure consistency with the corporate standards; and
Monitor competitor and industry websites for ideas and trends.

Skills and Experience:
Degree and/or Diploma in Internet Marketing or Business;
8 to 9 years web experience;
5 to 6 years experience managing staff;

Leadership skills;
Strong verbal and written communication skills, with the ability to communicate in both technical and business terms;
Expert-level web analytics skills; Google Analytics expertise a must;
Experience with database marketing techniques and processes;
Experience or strong familiarity with web development technologies, including ASP & .NET, JSP or other enterprise server-side technologies. Must be able to code raw HTML and work with XML;

Demonstrated ability to handle multiple and changing priorities;
Demonstrated ability to work within extremely tight deadlines;
Experience in the Financial Services industry an asset; and
Bilingualism (English/French) an asset.

The successful candidate for this position

10 yrs+ SEO Campaigns
8 yrs+ PPC Campaigns
5+Omniture Site Catalyst and Test&Target
Social Media
Email Marketing
Affiliate Marketing

We are a growing online advertising agency in a very niche market. In growing our business we are seeking a unique individual that has combined sales and technology skills to fill the role of VP Sales & Technology.

In learning the business, you will become responsible for all aspects of Sales, Marketing, SEO, PPC, Social Media and Business Development activities.

You must be able to:

* Draw upon your ability to maintain relationships with existing clients and build new ones.
* Sell advertising space on our websites to clients throughout North America, primarily by phone & email
* Maintain a Database using ACT!
* Maintain our search engine rankings and improve them
* Design & create listing pages for our clients
* Implement Social Media to create more awareness and traffic of our sites
* Implement initiatives (link development, etc) that drive traffic to our website.
* Create strategic alliances that will benefit our advertisers as well as attendees to our sites.

The ideal candidate will have:
* Excellent knowledge of the Internet & Technology
* Superior sales skills and ability to close
* A strong desire to succeed
* Excellent command of the English language
* Exceptional knowledge of HTML, Dreamweaver & Photoshop
* Above average knowledge of SEO and Social Media
* Above standard organizational skills
* An Entrepreneurial spirit

Fluency in French a HUGE asset!

If you are looking for a long term career this could lead to bigger and better things for the right individual.

Salary - $50,000 - $55,000 base (plus bonus for a first year target of $65,000 - $75,000).

Ready to work in one of the most exciting & fun industries online?

~PLEASE READ EVERYTHING CAREFULLY…

If you’re a marketing whiz with a geeky edge then this is the opportunity for you!

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Job Title: Senior Internet Marketing Specialist
Available: Immediately
>FULL-TIME in our Downtown office, no telecommuting

Salary: $50k-$80k D.O.E. + full health/dental benefits, bonuses, gym pass, paid vacations, beer fridays, and free ice cream cake on your birthday!
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We’re at a very exciting phase of our business and we’re thrilled to bring someone new on-board to share and contribute to our success. Working with with the Internet Marketing team, you’ll help craft and execute online marketing initiatives for our new client in the sports gaming industry.

We are looking for a bright, DETAIL-ORIENTED person with a minimum 3 years internet marketing / SEO / PPC experience. Programming and web design knowledge is a plus but NOT a requirement. You should have knowledge about how the various internet search engines function, pay-per-click (PPC) accounts, web stat programs, and internet marketing business ROI, email marketing, affiliate marketing.

In close coordination with the internet marketing department this role will ensure conformity with search engine best practices as well as web usability.

~ESSENTIAL DUTIES AND RESPONSIBILITIES include the following…

* Test and analyze keywords, title and description copy
* Research and evaluate competitors paid search marketing efforts and identify new search opportunities.
* Find solutions to increase free traffic to the site through optimization of Web site pages
* Search engine and directory submissions
* Article submissions
* Strategic link building development and link purchasing
* Ongoing SEO research and development
* Implement on-page & off-page optimization techniques
* Monitor and report on activities completed each day/week.
* Creation/Modification of content for each page.
* Attend meetings with other company functions necessary to perform duties and organizational development.
* Attend training to develop relevant knowledge and skills.
* Attain an in depth knowledge of sports scheduling and search terminologies which will maximize return on investment and drive mass traffic
* Ensure testing and performance reports are completed in thorough and complete manner
* Define strategic plans which will ensure maximal return including podcasting, new search techniques and new search niches
* Properly plan and present programs in structured format on a regular basis to the Director of Internet Marketing
* Ensure strategic plans fit into the business metrics as assigned by the Director of Internet marketing
* Spearhead from strategy to execution niche campaigns whose primary focus is customer acquisition through search, viral and buzz marketing

Are you looking for a job where you can push the boundaries of online marketing, experiment with new online channels, and get measurable results? If so, we want you to be the next member of our passionate senior management team.

In this role, you will be responsible for creating clean, friendly, accessible and easy to use online marketing campaigns and for building the marketing team. You and your team will have four specific goals: 1) acquire new customers; 2) retain customers;3) keep the cost to acquire customers on target; and 4) have fun doing it.

We need someone in this role who is going to teach us a thing or two about online marketing and who is totally committed to executing good ideas. To do this, you likely think about online marketing trends in many of your waking hours, you are up to date on new and emerging web channels, and you have the business sense to test ideas, and measure results. Although you get excited by the “flavor of the month” you still have a sharp and critical eye, and you know that at the end of the day, what you do must translate to getting and keeping customers.

On top of developing amazing campaigns, we also want you to create a culture of measurement. That way, we can see what campaigns are doing well, where we need to tweak things and we can make sure that even if we are experimenting with new ideas, on average, we are reaching our targets. Once the foundation is in place, future opportunities include integrating online and offline campaigns, cross promotion with partners, and new product development and implementation.

When we look at your experience, we will be really impressed if you have a track record delivering measurable results on past campaigns and you have worked in a high growth environment. When we interview you, we are looking for stories about what works, what doesn’t work, what you have tried, what you would do differently, and what you would love to try next. If you know a thing or two about financial services online, it is a big bonus.

When building your team, you can be creative. Whether you insource or outsource doesn’t matter to us, as long as your business case is sound and the results are there. For you, you can either work in Vancouver, Canada or you can work “virtually” from home - joining us for key meetings.

Company Description
Who is MOGO? MOGO is in one of the fastest growing sectors of the financial services industry and offers its customers unsecured loans exclusively. Our mission is to save Canadians over $3 billion dollars in excess fees by using fresh smart simple solutions. Today, we attract thousands of customers who don’t typically rely on short term loans, and who choose to do business with MOGO despite having other financial options at their disposal. MOGO’s success is founded on the principle of doing what’s right—of giving people what they really want at a fair and reasonable price. That may sound simple and naïve, but it’s not. To learn more about mogo check out mogomoney.com.

Additional Information
* Applicants with recommendations are preferred.(You have 9 recommendations)
* Referrals through network preferred.

SEO/Online Marketing Manager (Permanent Position)
Number of Positions: 1
Location: Vancouver,BC,CAN

Must Have Skills:
SEO -
Content Writing -
Marketing within a technology firm -
Media Experience -
Out-of-the-box thinking -
Organic SEO experience -
Management/ Team Lead experience -

Nice To Have Skills:
Blogging -
Bleeding edge tech exp -

Internal Description:
Position Title: Internet Marketing Manager
Reports to: VP, Technology
Store Location/City: Vancouver, BC

The Company
Discerning travelers want the best: a bed that satisfies even more than the one at home; interior and exterior spaces that stimulate the senses; service that puts the guest above all else; and in the end, an experience unlike any other. Where do discerning travelers find such places? From the quaintest inns to trend-setting hotels, from high-end ranches and lodges to the most luxurious of resorts - whatever the size, whatever the affiliation - Our client features only the best places to stay in its publications, both in print and online.

Our clients website makes finding that perfect place a snap. Or, should that be a click? Travelers can customize their search criteria based on destination, lifestyle, interests and much, much more. Once visitors discover the place that suits them best, they can link through to the property and reserve their accommodations directly.

The role:
We are searching for a highly motivated, entrepreneurial individual to lead our marketing and communications team for our online presence. In this position, you will lead and develop all brand building strategies that drive enrollments and increase utilization of our new service. Applying your strong communication, creative and analytical skills, you will have the opportunity to help build the world’s premier, online, travel website. Eventually you will be leading 2 content writers/developers and bringing these people on to join your team.

Responsibilities:
* Developing marketing and communication plans, designing multi-channel campaigns, and establishing budgets;
* Developing high-impact advertising, promotions, contests, events, viral/email campaigns, etc.;
* Planning and coordinating marketing campaigns developed in conjunction with our joint venture partners;
* Working closely with external agencies, high profile partners and media outlets to develop opportunities for promoting the brand and service;
* Keeping the consumer web site and mobile service refreshed by generating new ideas for content and features;
* Writing high-impact copy for the web site, advertising, media announcements, white papers, presentations and other documents;

Ensuring that all marketing and communications content meets established standards;
* Working with product development staff and engineering resources on new product concepts and features to drive profitable growth;
* Tracking marketing program analytics and reporting them to all stakeholders along with recommendations for improving enrollments, utilization and service experience; and
* Maintaining surveillance on the competitive environment and providing market analysis and tactical recommendations.

Qualifications:
Our ideal candidate will have proven experience in an online, relatively new internet-based business. This candidate will have had experience in various aspects of an online operation and proven progression of responsibilities to a senior leadership or management position.
* 2-3+ years consumer marketing experience in the travel, Internet or hospitality services space;
* Experience developing and managing multi-channel advertising campaigns involving Internet, print media, television and direct mail;
* Proven experience in a web content management role for a high-profile site. Experience marketing through social networking sites, mobile services or other emerging channels an asset;
* Excellent English verbal and written communication skills. Extensive experience crafting high-impact promotional material, web content, news releases, and other materials;
* A passion for data mining. Strong analytical skills and the ability to organize large quantities of data in order to develop consumer marketing strategies that will generate increased enrollment and revenue;
* Proven project management skills with ability to execute multiple projects on time and on budget;
* Natural leader able to develop strong interpersonal relationships with cross functional teams. You employ great interpersonal skills to work with partners and colleagues, and exude a high energy attitude;
* You take ownership, and execute projects and tasks with timeliness and the highest level of quality, placing internal and external partner satisfaction at the pinnacle of importance. A passionate desire to play a key role in shaping the growth and vision of Kiwi Collection;
* Advanced PowerPoint and Excel skills required; and
* University degree in communications, journalism or related area. MBA is a plus