Director of Search Engine Marketing

- Global organization with over 20 online brands
- Fast paced high transactional ecommerce environment
- Highly entrepreneurial yet established organization

Are you an SEO Guru? Do you have the technical ‘know how’ and SME level knowledge of SEO strategies to take the marketing of e-commerce websites to the next level?
This is a challenging yet exciting opportunity to join a highly entrepreneurial yet established global organization with strategic HQ here in downtown Vancouver as a Director of SEO. Your key mandate is to be responsible for the Organic Search strategy of 20+ online websites for all potential search engines and directories by generating targeted traffic from such avenues as ethical SEO, social media, Pay Per Click etc. You will use your expert knowledge of website architecture, marketing principles, SEO guidelines and Web analytic tools to develop a comprehensive and effective SEO strategy for all online properties and manage the day to day implementation of SEO in the company. You will also have expert knowledge and experience within high transactional ecommerce environments, and have a deep understanding of the marketing principles and strategies in this domain.

Additional Key Competencies:
- Creative marketer: Envision creative marketing campaigns ensuring high ROI
- Strong knowledge of analytics and web optimization
- Results-driven: Successfully deliver assigned goals, complete tasks diligently and positively impact the collective results of the organization.
- Team work: Consistently working well with a diverse group of colleagues and team members with sensitivity and supportive attitude.
- Outstanding communication: Exceptional skills in written and verbal communication.

This is a fantastic opportunity to get stuck in and drive major SEO initiatives for an established organisation with a global consumer base in an entrepreneurial and established organization.

This job is posted by Vancouver Recruiter Six Degrees Recruitment (such an old fashion way to find the right candidate...especially for top talent with deep knowledge of search marketing)

Director of Online Ad Sales: Vancouver, Canada


Our client is an innovative online publisher and content network headquartered in Vancouver (BC) with offices in Berlin, Paris and Madrid. With more than 15,000 published freelance writers writing in four languages, over 400,000 pieces of original content, 28 million monthly unique visitors and quick profitable growth, they are Canada’s largest content website and a top 100 site in the US according to Quantcast.


They are currently looking for an experienced, versatile ad sales leader to be responsible for their entire monetization cycle from rep firm management to network optimization, ad trafficking and sales follow-up.


To be successful in this role you will need to be consultative, analytical and driven to measure, optimize and re-optimize. You should be inquisitive and have a drive to constantly find better and different ways of increasing revenue and profitability. You should be articulate and able to clearly explain your ideas as well as be able to present the company professionally with partners, customers and others from C-Level on down. And most important you should have a genuine desire to be part of a ‘best in class’ company and a leader in your field.


Responsibilities:
* 
Direct, execute and manage international monetization efforts
* Develop and streamline sales proposals, fulfilment and management processes in collaboration with New York-based rep firm
* Build and develop relationships with advertisers and agencies
* Optimize campaign mix (display network, PPC, Affiliate, etc) to maximize revenue

* Monitor and organize effective 3rd party ad-trafficking

* Create actionable reporting on advertising and revenue performance
* Supervise billing and customer follow-up
* Identify high-revenue content opportunities for the network of writers


Requirements:

* 5+ years of web content monetization experience

* 3+ years of experience leading projects
* Very web and media savvy; deep understanding of the online ad marketplace
* Highly analytical, strong with numbers and metrics

* Very high level of self-motivation and initiative
* Previous experience as sales agent, ad manager, and/or trafficker
* Experience in branded online ad sales, particularly to the US
* Team lead experience preferred


Compensation:

Competitive salary, bonus, stock options and benefits package commensurate with experience


This position will be based in Vancouver, BC - relocation possible

Located in Vancouver, BC, we are a dynamic global technology company that develops and promotes environmentally friendly plastic additives and products.

We are looking to expand our Internet marketing effort, attract worldwide prospects and enhance our company image through various Internet media. We are looking to hire a talented Internet Marketing Executive with PR, advertising and web design experience.

To be qualified for this job, you must have:
* 3 to 5 years of hands-on marketing experience in an on-line environment
* A university degree
* Speak and write fluent English with superior oral communication skills/abilities
* In-depth experience in SEO, PPC, Google AdWords and analytics
* Good understanding of HTML, CSS, DreamWeaver, Flash, Photoshop
* Social media and marketing through and on Facebook, Twitter
* Experience in PR and writing PR articles
* Ability to create and publish on-line content (videos for YouTube for example)
* Experience in creating and managing email campaigns
* Experience in information research, decision making, multi-tasking and organizing

You must be comfortable to work in a fast-paced environment to meet tight deadlines.

B2B - Senior Marketing Executive

Summary:
We bring together companies that looking for innovation or need solutions to their R&D problems with the world’s brightest minds through crowdsourcing. We are also a public marketplace for individuals and companies to showcase their talent to get funding from investors.

Representative is responsible for contacting potential commercial customers to ensure the registration in our program within designated territories or markets. Along with developing new business and relationships, you will be responsible for building and presenting business plans, RFPs to VC’s (Venture Capital Companies and firms) and conducting seminars. We are looking for a proven hunter who possesses strong rapport and relationship building skills. You must be able to generate your own leads and develop new business, looking at the long term potential, not the short-term gain.

Ideal candidate will possess the following skill set:
- 3-5 years of relevant experience, preferably in professional services, Information Technology, a business-to-business environment (B2B), or financial organization
- 2+ year of internet and search engine advertising
- Understanding of - SEO; SEM; PPC; Local Search; Social Media Marketing
-Proven track record of contributing to the successful launch of campaigns that delivered ROI
- Experience with generating and following-up on leads generated from field activity
- Experience with completing registration forms, ensuring legal and ethical standards are met
- Experience selling at SMB & Enterprise level
- Excellent presentation and communication skills
- Experience with RFPs, sales reports and CRMs to track sales

Experience with the following marketing communications tactics:
-Conference/Event/Tradeshow management (world class marketing events) Collateral/content production Direct mail/contact programs Sponsorships Media relations Internet communication Speaker’s programs, and Internal communications, including newsletter development
- Strong understanding of industry subject area and business processes is required
- Ability to work with and understand financial data and reporting
- Excellent interpersonal and client service skills, and an ability to communicate professionally with individuals at all levels of the firm
- Strong attention to detail
- Strong analytical skills
- Strong communication skills, both verbal and written
- Ability to work in a team environment but can also thrive with minimal supervision
- Self-motivated, driven with an entrepreneurial spirit
- Positive, team player
- Dedicated, honest, reliable and goal oriented

We have a dozen web sites that need to be built and managed and tired of farming them out to third parties. Looking for an experienced and creative leader with web design and programming experience to build an in house web design team, within an entertainment industry environment.

Must be experienced in video streaming technologies, web cam management, capable of building a 24/7 web channel, programming and administer web applications, maybe even develop an iphone app or two, but more importantly overseeing a team who can do one or more of those things.

This position will also require a solid understanding of SEO practices, web-based/social media marketing, interactive online contest development applications or be able to amass a team that can accomplish these objectives.

We also have two web-based animation series in development, so this may work into that department. Prefer apple based web designers, since most of our film and series development is done on Mac and final cut pro.

This is the initial person who we intend to have build his/her team to accomplish our objectives. Would consider acquiring an existing web development firm, provided it can be converted to full-time in house development and admin of our sites.

Salary of $75,000 and up, plus stock and bonuses for the right person. Position starts May 1 to 15, send us your name, phone, resume and or portfolio, a web site or whatever information that you feel will make us want you.

We will respond within 72 hours only to those applicants we want to meet with.

Key Responsibilities:
Lead a team of web professionals, including designers, project managers, and developers;
Provide strategic advice on overall web strategy;
Interpret senior management’s vision into websites and online resources that “push the envelope” of what’s possible on the web;
Coordinate and liaison with external agencies on Search Engine Marketing campaigns and optimization programs;
Produce KPI reports and analyze campaign and website performance;
Manage projects according to department objectives and prioritize accordingly;
An ability to teach, mentor, coach team members;
A key part of the role involves interacting with back-end developers in IT and coordinating the work of the team on all front-end web development and design;
Ensure consistency with the corporate standards; and
Monitor competitor and industry websites for ideas and trends.

Skills and Experience:
Degree and/or Diploma in Internet Marketing or Business;
8 to 9 years web experience;
5 to 6 years experience managing staff;

Leadership skills;
Strong verbal and written communication skills, with the ability to communicate in both technical and business terms;
Expert-level web analytics skills; Google Analytics expertise a must;
Experience with database marketing techniques and processes;
Experience or strong familiarity with web development technologies, including ASP & .NET, JSP or other enterprise server-side technologies. Must be able to code raw HTML and work with XML;

Demonstrated ability to handle multiple and changing priorities;
Demonstrated ability to work within extremely tight deadlines;
Experience in the Financial Services industry an asset; and
Bilingualism (English/French) an asset.

The successful candidate for this position

10 yrs+ SEO Campaigns
8 yrs+ PPC Campaigns
5+Omniture Site Catalyst and Test&Target
Social Media
Email Marketing
Affiliate Marketing

We are a growing online advertising agency in a very niche market. In growing our business we are seeking a unique individual that has combined sales and technology skills to fill the role of VP Sales & Technology.

In learning the business, you will become responsible for all aspects of Sales, Marketing, SEO, PPC, Social Media and Business Development activities.

You must be able to:

* Draw upon your ability to maintain relationships with existing clients and build new ones.
* Sell advertising space on our websites to clients throughout North America, primarily by phone & email
* Maintain a Database using ACT!
* Maintain our search engine rankings and improve them
* Design & create listing pages for our clients
* Implement Social Media to create more awareness and traffic of our sites
* Implement initiatives (link development, etc) that drive traffic to our website.
* Create strategic alliances that will benefit our advertisers as well as attendees to our sites.

The ideal candidate will have:
* Excellent knowledge of the Internet & Technology
* Superior sales skills and ability to close
* A strong desire to succeed
* Excellent command of the English language
* Exceptional knowledge of HTML, Dreamweaver & Photoshop
* Above average knowledge of SEO and Social Media
* Above standard organizational skills
* An Entrepreneurial spirit

Fluency in French a HUGE asset!

If you are looking for a long term career this could lead to bigger and better things for the right individual.

Salary - $50,000 - $55,000 base (plus bonus for a first year target of $65,000 - $75,000).