The Marketing & Communications Department at the Sauder School of Business at the University of British Columbia are seeking a seasoned Online & Social Media Specialist. This position is a 9-month contract position, based at the Vancouver Point Grey campus.

This position reports to the Manager, Interactive Marketing and the Director, Marketing & Communications, and works closely with other staff within Sauder’s marketing and communications department as needed.

Summary of responsibilities:
1. Co-ordinates Sauder’s online and social media presence, and assists in developing online, social media, SEO, brand and communication strategies as needed.
2. Liaises with internal and external content creators i.e. faculty, students, alumni, staff, agency/creative firm, and writers, to write, edit and facilitate production of online marketing and communications materials, while working closely with the marketing team to ensure consistency with the brand identity and graphic standards.
3. Manages production and uploading of web content, ensuring consistency, optimizing content for search, and ensuring appropriate and relevant linkages and synergy between website sections and our social media channels.
4. Responsible for day-to-day execution of online and social media updates. Regularly updates and maintains branded content on social media sites (Twitter, Facebook, LinkedIn etc.) to keep content current/relevant.
5. Maintain accounts across social media platforms by promoting and sharing content, increasing our follower base, engaging our audience, generating dialogue and building relationships. 
6. Monitor comments and user-generated content. Escalate issues and provide feedback on community happenings.
7. Participates in the development of social media relations programs, and engages key influencers.
9. Develops metrics and dashboards, and measures ROI for participation in social media sites and for integrating user generated content into branded websites.
10. Responsible for miscellaneous online and digital productions, and other duties/ projects as needed.
11. Video project planning and co-ordination including creating briefs, defining video messaging, basic storyboarding, coordinating shoots and the edit, archiving, publishing and sharing the videos.
12. Responsible for coordinating meetings and briefings to facilitate marketing and communications planning between departments and key stakeholders.

Qualifications:
* Bachelor’s degree or equivalent in Digital Media, Marketing, Communications, Journalism, English or related field.
* Minimum of 4 years of work experience in a marketing and communications capacity, preferably online experience.
* 2+ years experience in online and social media content development.
* Strong project management skills and a proven track record in coordinating marketing and communications projects with multiple stakeholders.
* Experience working within a complex organizational structure; and understanding of the academic and public sector environment is an asset.
* Experience working with external service providers, such as writers, videographers, ad agencies, designers.
* Demonstrated multi-tasking skills; ability to set and manage priorities judiciously.
* Established user in social media websites such as Twitter and Facebook with a demonstrated ability to engage readers. Relevant experience across other social media sites including LinkedIn, blogs, YouTube, Flickr, etc.

Skills:
* Excellent writing proof-reading and editing skills, accuracy and attention to detail.
* Should be able to demonstrate editorial judgment and writing ability. Ability to quickly craft short, compelling copy in an authentic voice that resonates with our target audience, driving engagement, link sharing and click-through.
* Time management and problem-solving skills; ability to manage multiple projects and timelines.
* Good experience with HTML, CMS and blog publishing tools (WordPress), Adobe PhotoShop, and Microsoft Office.
* Experience and working knowledge in web content publishing and multimedia production.
* Solid understanding of visual design aesthetics and graphic standards. Experience working with digital assets.
* Conversant in SEO, SEM, SMO, web analytics, web technologies, community, and the concepts of creative/brand.
* Strong knowledge of social media platforms, especially Facebook, Twitter, LinkedIn and YouTube.
* Strong knowledge of social media principles, community building and an understanding of how corporate and user generated content works together. Experience using social media to drive business goals a plus.
* Ability to appropriately adjust writing tone for different communities, and to think of new ways to engage them.
* Demonstrated ability to gather and analyze analytics and social media metrics across various platforms.
* Familiarity with one or more listening platforms e.g., TruPulse, Radian6 is a definite asset.
* Ability to work independently and as part of a team.
* A high level of enthusiasm and professionalism.

Bonus:
* Knowledge of video production, editing, formats and best practices in video for the web.
* Video project planning and co-ordination skills including creating briefs, defining video messaging, basic storyboarding, coordinating shoots and the edit.
* Basic video and photography skills would be a plus.

SEO/Web Marketing Specialist

Wanted: A search engine professional who lives, breathes, and eats SEO. Someone fully immersed in the SEO community, and at the pinnacle of emerging web-marketing technology. The successful candidate’s pursuit for excellence is paralleled by the need to deliver cold hard results. The SEO Specialist will ideate, develop, and manage online marketing solutions with creativity, organization, and tact.

ABOUT SMARTTNET
SmarttNet is a consulting-agency. We create and execute roadmaps for ambitious organizations in North America by turning strategic intent into measurable results, in an era of constant change. We are growing rapidly, have a multitude of development opportunities available, and are looking for someone who wants to help build the processes that will shape this agency for years to come. We have diverse projects on which you can exhibit your talent for transforming client needs into realities.

KEY RESPONSIBILITIES
* Creates, analyzes and optimizes online marketing programs to achieve client marketing goals.
* Increases traffic to websites, improves rankings on search engines, tracks web visitor activities, and runs online marketing campaigns through PPC and SEO for SmarttNet and clients.
* Uses web analytics to demonstrate measurable results.
* Consults and educates clients and team members about the newest web trends.

YOU NEED
* Strong written and verbal communication skills.
* Minimum of two years of experience in web design and online marketing.
* Bachelors Degree in Arts, or other relevant discipline.
* Google Adwords and Analytics certified is an asset.
* Extensive knowledge of online marketing trends and techniques.
* Ability to perform ROI analysis and identify tactics for constant improvement.
* Strong attention to detail.
* Strong analytical skills.
* Self-motivated with a high level of initiative and a sense of urgency.
* HTML design skills using Dreamweaver, decent Photoshop skills and experience with CMS programs like Wordpress, Joomla and Drupal.
* Ability to work well in a team or individually on multiple projects.
* Ability and desire to keep up to date with latest trends and movements in web design and the Internet as a whole.

Compensation: $40,000 - $56,000 per year, depending on experience

Alex: This is embarrassing, but here it goes:

Manage a wide range of projects, including organic optimization, paid search marketing.
● Blog implementation, link-building
● WEB site improvement.
● Excellent presentation, verbal, and writing skills are required
● Attention to detail
Qualifications
● High school and above
● Knowledge and interest in SEO, SEM, blogs, and business analytics
● Understanding of search engine-friendly web design and ability to make critical design and technical recommendation

Email: jobs@1-save-on-lens.com

Join the Vision Critical Team

Vision Critical is a team of researchers and technologists that look at customer insight from entirely new and beautifully quantifiable angles. We help 25% of the world’s top brands make informed decisions not based on anecdotes, or best-guesses, or opinion—but on fact. We help companies discover and amplify what moves their biggest fans.

Our team, headed by industry icon Angus Reid, leads the world in interactive research. We’re growing fast, developing cutting-edge technology and research techniques that bring clients the insight they need to get inspired, be innovative and make bankable decisions.

We reward self-starters, firecrackers, collaborators and life enthusiasts. We can’t abide stagnancy or bureaucracy. We thrive on change and ambitious goals. Our expansion has created an opportunity for a:
DIGITAL MARKETING MANAGER Vancouver

How often does an opportunity come along to plot and navigate the digital marketing course for one of Canada’s hottest technology companies? Not very often. As our digital marketing guru, you develop and execute cutting-edge digital campaigns, built to steer not only our current business with 25% of the top-100 global brands, but those designed to bring in the other 75%.

This is not a task for the faint of heart. To further accelerate our rapid growth, we are in search of a talented and motivated Digital Marketing Director to join our marketing team. In this new role, reporting to the SVP Marketing, you will have the unique opportunity of planning and executing a strategic and progressive online media plan. You will work across a variety of internal teams, including marketing, creative, and IT. You will take your passion and experience in digital marketing and develop creative media campaigns that will help grow our online presence, drive customers to our door, while increasing the company’s revenue and product awareness. Using your strong interpersonal and influential skills, you will plot our digital marketing course, providing guidance and expertise to our senior brass. As our online media expert, you source out the next generation technologies that drive the implementation of our digital marketing initiatives. You are a highly motivated self-starter, and have a proven track record of successful project execution. You thrive in a fast-changing, run-and-gun environment. No day ever looks like the one before, and knowing this gets you out of bed in the morning. In addition to having a flexible and relaxed work environment, you are looking to join a “work hard, play hard” corporate culture. We are young, vibrant and passionate about what we do. The values that we all share, and look for in those we work with include being entrepreneurial, creative, accomplished, team oriented, motivated, hard working and professional.

The ideal candidate will have minimum 6+ years experience in the interactive marketing space, working either on the agency or client side. You have solid experience in search engine marketing and SEO. You have strong analytical and project management skills, are detail oriented, and have the ability to implement effective processes.

Responsibilities:
*Managing the growth of our global web assets including visioncritical.com, fireflysurveys.com and our various localized country sites (ex. visioncritical.fr)
*Responsible for the growth and success of communities, SEO/PPC, online advertising, and blog outreach
*Tracking and analyzing online advertising programs; designing test strategies and creative to optimize results
*Manage external agencies as required

Required Skills
*6+ years marketing experience in a corporate environment preferably in a high tech environment
*4+ years experience in online marketing including SEO/SEM, site management, and community management
*Candidates must have an active involvement in online communities as well as hands-on expertise in digital communications including blogging/microblogging, podcasting, video sharing and streaming, widgets, viral campaign management, mobile marketing, and social networking
*A strong interest in how businesses utilize online and mobile communications to interact with their target audiences and a passion for emerging online trends and culture
*Recognized for execution as well as strategic thinking
*Preference to those with word press 3.0 authoring and salesforce.com experience

Consistently named one of the 10 Best Christian Places to Work in Canada, Focus on the Family Canada is a dynamic and growing organization with a strong team. The online marketing specialist is responsible for analyzing the effectiveness of our online initiatives, conducting and planning our email campaigns and managing our online advertising campaigns on Facebook and the Google and Microsoft partner networks.

Responsibilities include:
* Implementation, setup and maintenance of Google Analytics or similar web analytics solution
* Independently research and conduct detailed analysis of online activity data for purposes of optimizing web usage; ensure timely delivery and accuracy of regular, periodic and ad hoc performance reports
* Production of emails, ensuring adherence to corporate brand standards, privacy and security policies, and marketing best practices
* Manage our various email lists and assume responsibility for managing “soft” bounce procedures, list selection and email delivery through ExactTarget; provide regular monitoring and analysis of email effectiveness
* Work with the director of integrated marketing to plan our online advertising campaigns; monitor success by analyzing sales statistics, conducting online traffic studies and analyzing click-through data.
* Manage our online Google AdWords, Microsoft adCenter and Facebook campaigns
* Research and document traffic related to core keywords for our online initiatives to inform web structure and content, and to ensure effective, organic SEO

Qualifications:

* A university degree in marketing, communications or business
* 2+ yrs experience in online or email marketing, web or marketing analytics, or CRM experience
* Proficient with common business and web software including Outlook, Excel and Google Analytics
* Familiarity with standard process documentation techniques, SQL reporting services, MS Business Intelligence tools, Exact Target or comparable email management system would be considered an asset

For more details about this opportunity and how to apply, please visit our website at www.focusonthefamily.ca

Online Marketing Specialist

GTO Media Inc. is an online media publishing company for technology. We are seeking exceptionally talented people with outstanding capabilities and professional achievements. Our popular web publications cover high tech, consumer electronics, and computer gaming. The Online Marketing Specialist is responsible for managing various aspects of the Marketing team’s SEM initiatives. Your experience in marketing strategy, SEM concepts, and project management will play a vital role in reaching our revenue and ROI goals.

Specific Duties
* Perform incentivized review solicitation and develop and maintain a close relationship with third-party websites and product reviewers
* Manage and service clients to ensure accurate ad trafficking, contract fulfillment, and quality control across multiple website properties
* Collaborate with our purchasing team to arrange third-party product reviews and content creation to ensure positive reviews and increase brand awareness
* Plan and execute product and part number-specific SEM campaigns on Google, Yahoo!, and Bing, in order to generate qualified traffic and drive website conversion via search engines
* Work in a cross-functional team with product managers and marketing team to develop and execute successful marketing campaigns using by linking third-party websites to our company
* Work on other projects as assigned in other marketing areas such as research, weekly SEM performance reporting, and developing new ideas, and project execution
* Develop and manage SEM materials including ad groups and keywords in order to direct traffic to landing pages for increased website conversion
* Monitor SEM campaign performance to identify potential areas for improvement and implement changes to maximize marketing ROI goals
* Review and edit text from content writers for suitability, grammar, and SEO effectiveness
* Interact with vendors and maintain vendor relationship
* Track, measure, and analyze the performance of multiple advertising campaigns, including creating detailed performance reports and proposing optimization strategies
* Focus on ensuring that maximum revenue is retained, as well as partnering with sales representatives and clients to increase renewal rates and advertising spend

Knowledge, Skills, and Abilities
* Excellent written and verbal communication skills
* Knowledge of online marketing metrics
* Ability to manage multiple SEM projects at one time
* Team player and communicates effectively with client services and clients
* Strong analytical, problem solving, and time management skills
* Ability to work in a team and cross-team environment

Wave Maker Downtown Office is seeking a PPC Specialist to contribute to the academic success of students and to the success of the Company in achieving its statement of purpose. To apply for this position please see the following link http://mycareerfinder.ca/Content?careerDetailSearch=1&careerId=2110351

Summary
The PPC Specialist is responsible for launching and managing PPC campaigns, plus tracking, reporting and analysis with a goal of developing positive ROI on each campaign.

General Qualification
To be successful in the PPC Specialist position, an individual must be committed to developing, maintaining and demonstrating the following:

Education and Experience:
■ Degree in Marketing, Business, or other related fields a plus
■ 3+ years of SEO experience
■ Proven experience implementing and managing a successful PPC and other online marketing campaigns
■ Detailed and hands-on understanding and use of the Google AdWords, YSM, Yahoo Paid Inclusion and MSN Ad Center interfaces
■ Knowledge of automated bid management tools and service providers
■ Strong understanding of Google Analytics
■ Understanding of Search Engine Algorithms
■ Working knowledge of HTML/Web design, PhotoShop, Dreamweaver, CSS, Javascript and Microsoft Office (emphasis on Excel)

Competencies:
■ Proven ability to manage multiple ongoing projects and deliver each on time and on budget
■ Able to work well independently or in a team environment
■ Detail oriented with good organizational skills
■ Team oriented with a warm personality and positive attitude
■ Stay informed of industry trends and best practices
■ Eceptional analytical skills, with great attention to detail
■ Exceptional written, listening, and verbal communication skills
■ A proven ability to learn new information quickly
■ Desire to work in a fast-paced, success driven environment

Specific Responsibilities
The PPC Specialist will at various times be responsible for the following as well as other related duties as assigned to support the business objectives and purpose of Company.
* Launch and manage various PPC campaigns including: Google, Yahoo, MSN, etc.
* Launch and manage Google Analytics campaign
* Work with the Web, Marketing and Content Management Teams to implement SEO strategy and tactics
* Manage tracking, reporting, and analysis of SEO campaigns; summarize metrics, provide actionable feedback, and drive direction based upon data
* Constantly evaluate keyword rankings to achieve the most favorable results
* Stay informed of industry trends and best practices
* Managing a media budget and multiple keyword categories against a variety of success metrics
* Developing positive ROI for PPC campaigns
* Designing and developing conversion tools such as landing pages, webpage content and conversion copy
* Developing, executing and monitoring linking strategies
* Managing relationships with external SEO resources