We have a fast growing $2 million dollars per year Internet based b to b operation that needs its $20,000/mo ppc budget managed. We need someone hands on who understand DM and Direct Marketing and how to build volume cost effectively.

Are you a True Pay-Per-Click (PPC) Marketing Expert looking for an Industry Leading Organization?

Are you a hands-on, experienced PPC Marketer who is well versed and interested in conversion optimization on sites, for maximum total ROI on campaigns?  Do you want to be working with leading PPC spend in over 20 local markets and using advanced “sanitized” techniques? Are you driven, creative and a shrewd marketer? If so, this may be the ideal role for you.
Our client is a young and expanding lead generation company in the online finance and gaming industries.  With corporate offices in Europe and international operations, this position is located in Vancouver, British Columbia.

This dynamic organization is searching for an experienced PPC Specialist Lead our client’s PPC efforts, with multiple sites/product for each keyword (guides, tools, software, email, eBooks, bridge sites, etc.) You will be in change of the highest monthly spend among lead generators in the online gambling industry.

With a corporate office in Europe and worldwide operations this position is located in beautiful and lively Vancouver, British Columbia.  As the motivated and multi-talented PPC Specialist you are a vital component of the North American operation team.  You will work closely with a solid and productive team.

Tasks include:
* Focusing on hands-on work of optimal ad copy, bidding rules and conversion landing pages.
* Working very closely with the Senior Marketing Manager and production team to have optimized products, landing pages, localization for our 15-20 sites/products used in PPC listings.
* Work with translation resources and do PPC on all +20 key online gambling markets.
* Manage and optimize the existing PPC campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, etc.
* Help create and implement PPC strategies including extensive keyword research and analysis.
* Create and manage PPC campaigns across multiple search engines.
* Extensive work on conversion optimization of PPC campaigns with our conversion specialists.
* Extensive collaboration with Content Managers/Site Managers to create optimal landing pages per product/site.

Professional requirements:
* Experience with Pay Per Click and pay for placement techniques (1000+ keywords)
* Direct Contacts with the Search Engines a plus
* Understand and create copy optimized for search engines
* Candidate must have 4+ years of SEO / paid search experience mandatory
* Proficiency in SEO/PPC reporting and analytical tools
* Great written and verbal communication skills
* Good organizational skills, detail oriented, and the ability to handle multiple priorities at once
* Ability to take initiative, to be resourceful and to adapt to change
* Knowledge of conversion analysis and landing page analysis

Formal requirements:
* Strong command of the English language - written and oral
* 4 years online media experience
* University degree

Personal characteristics:
* Fresh Thinker
* A proactive approach and able to anticipate fast-changing circumstances
* Thrive in multi-project environment with high tempo and tight deadlines
* Self-starter
* High attention to detail

Where are you likely working today?
* Responsible for or senior PPC manager at leading international web company
* Senior PPC manager at leading online web agency in charge of PPC buy for clients

Opportunities for Your Personal development:
* Will compete globally in the fast paced online poker industry for the market leader, with high level of independence and responsibility
* Will get extensive business development exposure, demanding project management and negotiating skills
* Frequent contact with CEO and highly qualified colleagues (online media buyers, business development executives and programmers)

The company offers an extremely competitive base salary and benefits package, plus an opportunity to join a stable but growing company.

Business Intelligence Analyst

The culture at H Street Media, a young Marketing Communications Company based in downtown Vancouver, is fast paced and progressive. Your ideas and your ability to take initiative will be valued, as we aim to provide a fun team environment. Due to a new client relationship we are growing our media team with the following position: Business Intelligence Analyst

Reporting to the CMO, the Business Intelligence Analyst is tasked with extracting data to create reports, develop KPIs, assemble lists of customers for marketing purposes, use statistical analysis to study customer behavior, and segment customers for improved service.

REQUIRED SKILLS AND EXPERIENCE:
* Post Secondary education in IT or equivalent experience. Degree in Computer Science preferred.
* Experience (3-5 years) using Microsoft SQL Server 2000 or Server 2005
* Experience (3-5 years) using Microsoft Analysis Services and Reporting Services, as well as MS OLAP for querying and reporting (or similar CRM analytics platform such as Cognos, or Business Objects)
* Proficiency with SQL
* Experience with developing, maintaining, and re-scoring predictive models to determine best prospects for bundled offers, next-best product and multi-product purchasers
* Proficiency with data manipulation and reporting using MS Access and MS Excel
* A background in statistical analysis and/or predictive modeling
* Detail-oriented and quality conscious with proven project management and analytical skills
* Strong interpersonal and communication skills in English (both verbal and written - must be able to convey technical details to non-technical individuals)

DESIRED:
* Experience using various quantitative techniques such as k-means, principal component analysis, discriminate analysis, regression, and decision trees for understanding of customer and market behavior is preferred.
* Interest in sports (football, basketball, baseball, hockey, tennis, horse racing, soccer)
* Online gaming experience (sports betting or casino)
* Knowledge of: HTML, SHTML, OOD, PPC
* Proficiency with either SAS or SPSS