A leading Vancouver printing company is seeking to hire a full-time Marketing Communications Coordinator to help reinforce their brand and drive all marketing and internal communications initiatives, working closely with the sales group, design team and management team. Have lots of energy and great ideas and know how to get things done? We want to hear from you. The successful candidate will play a key role in coordinating the varied marketing efforts of this growing commercial printing, sign and communications company.

Job Responsibilities:
* Work closely with the management team, sales director and graphic designer in the development of the overall marketing strategy
* Coordinate and execute various print, radio and direct marketing campaigns including managing budgets and measuring results
* Manage and measure campaigns utilizing the customer relationship management system
* Identify and analyze market segments and develop strategies for key segments
* Reinforce and ensure brand consistency across all marketing channels
* Coordinate and develop promotional items, white papers/case studies, newsletters and other marketing collateral
* Utilize and examine new media (i.e. Twitter, Facebook, LinkedIn or others where appropriate) as an additional marketing tool
* Assist in managing the company’s website communications using a Content Management System
* Manage and analyze the company’s Google AdWords campaign
* Monitor the company’s organic search ranking on Google, Bing and other relevant search engines
* Write and coordinate delivery of press releases and/or or customer email marketing campaigns
* Coordinate and plan company marketing/promotional events including lunch and learn sessions and open house events

The successful candidate will possess the following qualifications, skills and attributes:
* A degree in Business Administration, Marketing, Communications or a related discipline, or a combination of direct technical experience with a Marketing or Communications certification
* Demonstrated creative thinker, advanced communication skills and detail oriented
* Creative abilities in concept, and copy writing
* Experience with SEO is an asset
* Exceptional writing and editing skills
* Experience using Adobe Photoshop, InDesign and Illustrator is an asset
* Strong team player, self motivated, proactive thinker who is flexible and adaptable

An outstanding and passionate Online Media Buyer/ Planner is needed for our client in their Vancouver office. The successful candidate will be responsible for the research, development, and analysis of web based media plans; identification of target audiences and ideal online media outlets. They will also research and recommend the web placements for multiple campaigns.

Responsibilities:
- Working collaboratively with other members of the agency media team to develop integrated media plans
- Working on a range of client accounts at the same time, often juggling various projects and deadlines
- Identifying digital opportunities and keeping up to date on the digital landscape
- Monitoring online buying strategies and adjusting as necessary
- Negotiating with media sales companies to obtain the best rates and most appropriate media spaces in online advertising
- Liaising with media sales people to adjust media schedules in response to audience figures
- Undertaking research using a wide range of specialist media resources
- Monitoring the effectiveness of the campaign
- Supporting the media manager and other colleagues within the department

Must-have qualifications:
- Detail oriented, strong organizational, written, communication and negotiating skills
- Passion for the internet and working knowledge of the web as an advertising tool
- Minimum 2 years online media buying experience either within an ad agency or as part of marketing team within an individual company
- Advertising know-how, with a focus in online strategies such as SEO, PPC, CPC, and CPM, etc.
- Experience with or understanding of ad serving technology
- The ability to manage online ad campaigns
- Knowledge and hopefully some working experience with online analytics, including key measures and benchmarks
- Awesome communication skills, researching skills and relationship management skills
- Ability to buy online media and monitor its campaign performance
- University degree preferred - advertising, marketing or related field

Position Overview:
Elastic Path has a wide range of eCommerce customers, ranging from B2B to B2C, appliance retailers to redemption systems, and non-profit organizations to fashion retailers. There is no end to the variety of projects that you could be a part of!

The General Merchandising Manager will report to the CEO and work closely with the Online Store Coordinator and Customer Service team. The Official Vancouver 2010 Store will be the successful candidate’s responsibility can be found at vancouver2010.com/store

Principal Accountabilities:
* Manage all aspects of the online store, including marketing, fulfillment, purchasing, customer service, and development.
* Product assortment planning, purchasing, and working with VANOC licensees.
* Work with VANOC to capitalize on the overall merchandise marketing plan.
* Creation of an inventory plan for the ramp up from the present to the end of the Olympic Games in 2010.
* Manage and implement online marketing strategy; oversee the daily/weekly/monthly management of SEM campaigns.
* Track and analyze marketing efforts and website user behaviour and manage site changes to improve sales performance and customer experience.
* Work closely with the in house Design and Development teams to develop enhanced future website plans and initiatives, including functionality, user experience, and online brand positioning and advertising.
* Oversee affiliate program development, online brand awareness campaigns, and email marketing campaigns and promotions.
* Responsible for website revenue forecasting, reporting and financial modeling for online marketing programs.

Required Qualifications:
* BS/BA Degree required. Advertising, Marketing or related field preferred.
* 3-5 years direct experience in website management, online marketing and eCommerce and proven success implementing digital strategy for a successful eCommerce site.
* 3-5 years direct marketing experience (including database, acquisition, retention and loyalty)
* Proven knowledge of eCommerce marketing methodologies, including CPC, SEM, SEO, email marketing and direct response.
* Proven ability to deliver data-driven results, analysis, testing and application of findings.
* Strong aptitude for learning and adapting to the fast pace of current Web 2.0+ development and trends.
* Excellent analytic and communication skills.
* A passion for improving processes and a commitment to customer satisfaction.
* A passion for the Olympics a plus!

About Our Company:
Elastic Path Software, Inc. is a progressive e-commerce software company with an open corporate culture. We love the entrepreneurial spirit, we love to work hard and we love to have fun. Everyone at Elastic Path makes a difference.

* Our health benefits are very competitive, including medical, vision, dental and a suite of additional coverage
* Our employees work in a comfortable, progressive and friendly environment
* Career progression is based on merit, not tenure

We currently have a job opportunity for Temporary Full Time (11-12 months) Integrated Marketing Coordinator in our Burnaby Head Office. The jobholder will be responsible for providing on-line marketing, advertising, and administrative support for BCAA.

Key Responsibilities Include:
* Marketing WEB work responsibilities
* Coordinates Service Centre marketing
* Coordinate all internet White & Yellow Page Advertising and begins SEO marketing knowledge. This includes working closely with Yellow Page representative, and the SC managers.
* Marketing general work responsibilities
* Marketing Survey

Minimum Qualifications:
* Grade 12 diploma plus minimum 2 years post secondary integrated marketing or internet certification from approved post-secondary institute
* Minimum one year experience in email marketing, including some experience in a marketing department which actively works with web marketing
* Computer experience required, including Microsoft Word and Excel, PowerPoint, and Outlook. Red dot or similar content management system, HTML content copywriting or editing considered an asset
* Ability to prioritize and handle a wide variety of tasks
* Ability to work with minimum supervision and meet deadlines
* Excellent analytical and decision making skills
* Strong organizational and time management skills.
* Detail oriented
* Good comprehension of what it is like to work in a team environment

BCAA has been named one of the 50 Best Employers in Canada for 2007 and 2008 - a list compiled by international human resource consultants Hewitt Associates.

Your Role
Lead department of mainly online marketing experts e.g. affiliate managers, email marketing managers, PPC & SEO specialists. You will be working together with directors of operations, director of it, director of account management and sales, chief editor (among others) in our goal to maximize clients’ revenue via traffic generation, conversion and sales.
Team Fit

The Director of Online Marketing will lead 5-15 direct reports consisting of SEO specialists, media buyers, affiliate marketers, email marketing specialists and PPC marketers.

The Director of Online Marketing will report directly to the General Manager of DOM.

Responsibilities:
* Act as the market specialist for one or a combination of the following countries: Italy, France, Spain and Germany
* Develop and manage content plan / forge local content partnerships
* Ongoing market analysis and segmentation
* Competitive intelligence and analysis of online poker
* Work with marketing & business unit directors to develop & execute country specific marketing plans
* P&L for one or a combination of sites
* Work closely with site managers & SEO team to optimize traffic to sites
* Work closely with conversion team to optimize conversion rates
* Ensure content (in-language) is up-to-date and accurate
* Act as business stakeholder for international projects
* Recommend and implement process improvements to ensure smooth and efficient operations
* Full staff and marketing department responsibility - including:
o Hiring
o Setting salaries/bonuses
o Approving vacations
o Employee development and surveys
o Department organization
o Employee performance
* Support business operations directors with creating marketing plans for client websites
* Support business operations directors in executing marketing plans
* Measure and analyze campaign results
* Approve of all creative design used for marketing
* Work with management team to develop road maps and set priorities for website traffic volume and quality
* Work with web analytics & conversion team to develop road maps and set priorities for increasing website conversions
* Set strategy, goal and vision for multiple online portals in various segments

Applicable Experience:
* Minimum 2 years working as marketing manager with staff responsibility and team of at least five
* Minimum 6 years of marketing experience, including 4 years of online marketing experience.
* General understanding of what goes into all aspects of successful marketing of a website e.g. media buying, SEO, affiliate marketing, PPC and web analytics.
* University degree (preferably in marketing)
* Strong leadership qualities
* Strong organizational skills
* Strong understanding of PPC, media buying - CPA/CPC/CPM models, email marketing, conversion optimization, SEO
* Honest, open and with lots of integrity
* Creative with a passion for business and team work
* Analytical mind

Why work here?
* Play an integral part in a young company with the vision of becoming Canada’s top online media operations firm
* Manage a successful project in a rapidly growing industry
* Bonus program linked to success of projects and company
* Work with some of the best online marketers in the world

Rewards
DOM provides an excellent benefit package effective immediately upon starting employment, including life, health and dental insurance, plus a $120 monthly travel allowance and $800 per year for fitness-related fees. To start, three weeks’ paid vacation, increasing to four weeks after two years of full-time employment. There are flex-time opportunities as well. Salary will be commensurate with experience and will be enhanced by performance-based incentives.

An exciting new Web Development project serving non-profit sector is looking for young, energetic, and creative team members to help with basic web marketing, communications, and partner relationships.

The successful candidates will be expected to perform the following duties:
- Assist in developing the organization’s web marketing and communications goals
- Assist in developing the organization’s strategic marketing plan
- Involve in web development projects, as needed

As a candidate you are expected to be:
- Understanding marketing and partner relations
- Multi-tasker, creative and innovative
- Familiar with HTML, JS, CSS and CMS
- Understanding basic SEO and online advertising techniques
- Knowledgeable about dynamics of a non-profit society

Both full time and part time positions are available.

My client, a North Shore Direct Marketing firm in the Health and Beauty Industry, is currently seeking a very experienced candidate in the field of online sales of business to consumer channels and products. The successful candidate will work closely with the direct marketing department and will head up the web department to optimize online marketing strategies as they relate to different brands. This includes but not limited to the use of email campaigns, online advertising and media purchases, search engine marketing, traffic analysis, pay per clicks, pay per performance strategies, banners, ecommerce site design, web performance and functionality and all related content. You possess a great knowledge of web marketing strategies and you are current with new strategies and technologies available to maximize return on investment.

Primary Responsibilities Are:
* Analyzing customer data base using crystal reports
* Make new revenue recommendations for online
* Monitor every online marketing campaign to identify ways to optimize ROI
* Stay up to date with new technologies and vendors
* Identify potential vendors and negotiate deals to maximize traffic potential
* Identify new sources of traffic
* Analyze traffic and conversions versus cost of acquisition and per order
* Market research on current market conditions and competitor movement
* Constantly seeking new and innovative strategies to increase conversion and sales
* Coordinate with other team members to ensure maximum use of resources and productivity
* Limited administration of the web department
* Linking strategy with external sites
* Plan and execute affiliate programs
* Planning and implement new ecommerce sites utilizing the web development team
* Staying up to date with new ecommerce applications
* Reviewing and making recommendation with use of new applications such as CRM or other that will contribute to better back end conversion and sales
* Preparing business plans and able to execute and meet deadlines
* Utilizing best practice and new online methods to increase traffic, conversions and sales

Education, Work Experience & Required Skills:

* Minimum 3 years experience in Online Marketing Management of business to consumer channels and products with exposure to most common used strategies such as PPC, PPP, online media buy, e-mail newsletters, reports, conversions and so forth
* Exposure to offline direct marketing channels such as direct mail, print advertising and DRTV an asset.
* Ability to define problems, collect data, establish facts, draw valid conclusions, and act on them appropriately
* A university degree in business or marketing (MBA is an asset)
* The ability to manage, coach and develop direct reports using crystal reports
* Excellent communication skills (both oral and written), selling and negotiation skills
* Excellent organizational skills and detail oriented
* Professional presence and the ability to work effectively with all levels of the organization.
* Be able to lead a team in a participative spirit if required
* Unquestioned personal and professional integrity
* Confident, results-oriented, and able to make decisions