Marketing manager (Richmond, BC)

OPPORTUNITY
ZE PowerGroup is a growing software and consulting company located in Richmond, BC. Our ZEMA suite of software is award winning and class leading. ZE PowerGroup is a busy a forward thinking company which values hard work and innovation. We also value our relationships and the ability to bring fun to the workplace. We are seeking a technically skilled marketing manager to join our progressive sales and marketing team. The position is highly collaborative and needs a team oriented player that can bring his or her drive to the creative process and actively support our sales objectives.

This is a hands on position that shares in creative and technical development as a lead in the marketing arena while continuously strategy with sales management and executive management to drive corporate revenue. ZE desires to build on its already strong brand and market success as it moves into its next stage of growth. ZE sells its enterprise software systems to companies across North America and in Europe. The firm undertakes extensive electronic marketing and has significant conference participation.

JOB DUTIES
* Collaborate in marketing and sales strategy with other managers and senior executives
* Undertake market and competitive research to support sales and marketing strategy
* Develop action plans
* Be involved in the design and execution of the ZE web site, intranet and collateral marketing materials
* Undertake sales and marketing campaigns
* Measure and track campaign performance
* Author press releases, white papers, materials, web content, social media content and other collateral
* Participate in industry events
* Support vendor and partner relationships

QUALIFICATIONS
* Experience managing diverse work teams and collaborating on marketing and sales strategy and execution
* Proven success in developing new revenue
* Skilled in graphic design and web development
* Knowledge of print production
* Understand SEO and social media
* Articulate communicator in person, in print and via electronic media with excellent written and spoken English
* Experience in enterprise software sales and marketing an asset
* Experience in event management and promotion an asset
* 10 plus years experience
* University educated or relevant designations

WHAT’S IN IT FOR YOU?
* Competitive Salaries and Bonus Structure
* Incentive Shares, Medical and Dental, Pension Plan, and Seniority Benefits
* A fun and challenging working environment

Challenge, opportunity, innovation and a unique corporate culture are just some of the reasons to consider a career at ZE. During our 15 years in the market, we have insisted on having fun and enjoying our day at work; our environment is defined by the people that work in the organization. We aim for long-term commitment and we reward our employees for contributing to our success. Our staff works in a flexible environment where personal initiative and professional growth are greatly encouraged. ZE engages to offer excellent career development opportunities along with a competitive compensation and benefit package.

Marketing Manager

Job Description
Marketing Manager role is based in Vancouver with limited travel. This role will work closely with the VP of Sales & Marketing to maximize our exposure in the market and streamline our lead to opportunity process.

Responsibilities
* Execution of database marketing programs
* Event Coordination
* Creation of Sales Collateral
* Written Communications
o Award Submissions
o Collateral Copy
o Case Studies

* Website Optimization
o Updates
o SEO
o Monitoring and Increasing web traffic
o Improving web to lead conversion

Qualifications
* 2+ Years of B to B Marketing Experience
* Strong background in software, e-commerce, technology essential
* Solid understanding of marketing databases
* Track record of marketing campaign success
* Understanding of WordPress, Salesforce.com and Google Analytics
* Evidence of the ability to penetrate new markets
* Excellent customer relationship skills
* Ability to make independent decisions

Located in Vancouver, Simba Technologies (simba.com) is the technology leader in data connectivity solutions and software development services. We work with many of the world’s top software companies, whose key business drivers are quality, time-to-market and overall value. Our specialty and expertise in data connectivity is highly regarded in industry and sought by leading business intelligence and data companies worldwide like Microsoft, Oracle and SAP. At Simba, we provide the glue between front-end business intelligence applications and back-end data servers, ensuring that our customers’ products work with other vendors’ products according to established data standards.

Simba has an exciting opportunity to join our marketing team to help drive marketing communications, product marketing and positioning. This role is all about the customer, marketing our innovative software solutions and services, and promoting Simba as the technology leader in our market through a variety of media.

We’re looking for an experienced, outgoing, focused, hands-on, marketing guru with a strong technical aptitude and an amazingly quick ability to learn. Academic credentials in marketing, communications or journalism are preferred. Previous experience working for a technology company with B2B marketing experience is required. Product marketing and/or technical writing experience in business intelligence/analytics/data warehousing would be ideal.

The successful candidate will work within Simba’s marketing team to help develop innovative and original content for articles and other collateral materials, as well as assist with graphic and web design for the company’s collateral and websites. Competency in SEO and SMO is required. Exposure to video production and editing would also be an asset. Excellent writing skills are an absolute must. Media, public and analyst relations experience is a plus.

Purpose

The Marketing & Sales Manager will support the overall business objectives through the appropriate planning, budgeting, coordinating and executing of the marketing plan

The Marketing & Sales Manager will be responsible for brand consistency and quality throughout the entire organization. This would include support for all operational related forms and documents, third party communication, administrative correspondence and more.

This role will work directly with and oversee all responsibilities of the Sales & Operations Manager. The two roles will work together to maximize business and sales. This will require the use of appropriate marketing avenues, strategic campaigns, tracking of results as well as regular communication and coordination at the staff level to ensure consistent sales performance at all times.

Roles & Responsibilities-
Quality, Print, Corporate Brand & Design
* Maintaining and updating the branding & graphic standards and ensuring quality and consistency of all corporate external and internal documentation (email signatures, form requirements, templates, policy manual, etc.)
* Designing of all customer and internal correspondence including; follow up letters, marketing related announcements, newsletters, bulletin boards, email marketing, location signs, etc.
* Contract negotiation, design and proof review of all external ad pieces including but not limited to; yellow pages, bus shelters, etc.
* Designing and regular publication of the internal newsletter
* Store product displays and merchandising

Web, SEO & Web Referral
* Coordinating all website updates, changes and monitoring results
* SEO including managing ad words and analyzing and reporting on results of web performance
* Preparing, executing and reporting on all email marketing campaigns
* Regular updates of web referral sites

Management
* Regular reporting, communication and discussion on the Marketing Plan, Timeline, Sales Training Guide and the Marketing Budget
* Ensuring the marketing strategy is planned, budgeted, coordinated executed and reviewed
* Regular coordination, communication and overseeing of the Sales & Operations Manager (including; staff performance, upcoming advertisements, tracking expectations, sales targets and lead generation, etc.)
* Regular reporting of campaign/advertising results including ROI, tracking, response, etc.
* Promotional inventory management and ordering as required

Specifications
* Minimum 2-3 years experience in a similar role
* Marketing Management Diploma or equivalent
* Business Administration Certificate an asset
* Must have Business and technical writing education/experience
* Must be proficient in all Microsoft Office Applications and InDesign (Adobe Suite)
* Must be proficient with web design, html, SEO
* Creative with a keen eye for detail and layout regarding advertisements, promotional pieces, etc.
* Excellent English and communication skills (verbal/written), negotiation abilities and resolution skills
* A valid BC Drivers license and vehicle as some travel to locations may be required

Our client, a highly respected and well-established printing/graphics solutions company, currently has a new opening for a Marketing Supervisor to join their Marketing department.

The Marketing Supervisor will assist in area of Marketing including:

* Writing innovative sales and marketing campaigns
* Gathering and evaluating information from a variety of sources and determine appropriate way to leverage information
* Supervising SEO structure and strategy
* Participating in requirements sessions for website development initiatives
* Developing and implementing media relations programs
* and much more

This position will report to the Director of Marketing

SKILLS, KNOWLEDGE AND ABILITIES REQUIRED
* Ability to analyzes, evaluate and participate in developing, implementing and monitoring Marketing channel related delivery vehicles, methods etc.
* Understanding of general promotional, branding and positioning concepts.
* Ability to apply advanced business analytical and assessment techniques and concepts to evaluate and/or develop complex and detailed overall channel management strategies and tactics.
* Solid understanding of consumer/internet/new trends, marketing processes, goal-setting and campaign execution.
* Well-versed in Internet culture, from the perspectives of marketing, consumer relations, promotions, advertising, community (social media) and content
* Excellent oral, written, presentation and interpersonal communication skills.
* Well develop and demonstrate working knowledge of PC based spreadsheet, database, word and PowerPoint.
* Superior organizational skills, unflagging attention to detail & demonstrated commitment to the accuracy and completeness of information.
* Independent, creative and resourceful.
* Sound judgment and good interpersonal skills.
* Ability to develop and maintain positive relationships.
* Ability to problem solve and negotiate
* Desire to continually learn and grow

EXPERIENCE, TRAINING AND EDUCATION

* 2+ years of experience working in Marketing and communication.
* University education in a related field
* Familiarity with web site analytics (visits, page views, click-thru, time spent, sign ups, conversions, opt-ins and other web-related metric tracking).
* Excellent demonstrated oral presentation, communication, teamwork and interpersonal skills.
* Must have the ability to deliver a creative product on budget and on time.
* Understanding of loyalty/retention marketing.
* Utilize computer technology to support communications projects, including knowledge of social media and other emerging technologies and communications practice.
* Work in a high pace environment and execute several projects with challenging timelines.
* Ability to manage internal and external resources.

Position: Online Marketing Date: May 12, 2010
Company: On a Roll Media Inc.
Location: North Vancouver, BC
Reports to: General Manager
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SUMMARY
Established online publisher of news and information for the sports and poker industry requires an Online Marketing person to manage the implementation and execution of the company’s onsite marketing activities. Reporting to the General Manager, the Online Marketing person is responsible for all facets of “onsite” marketing, for all of the company’s websites.

PRIMARY RESPONSIBILITIES
* Responsible for the implementation of client advertising and promotional programs on all company websites. The company has many advertising clients and a growing volume of campaigns that are changing frequently on each of our websites. You will be required to ensure the efficient implementation and management of these campaigns; including the planning and coordination of campaign development and launch requirements, quality control and performance measurement, analysis and reporting.

* Responsible for developing creative promotional advertising programs for client needs. The company aims to distinguish itself in the eyes of its clients through promotional advertising and marketing creativity. Working with our Account Management team you will be required to present creative advertising ideas as well as negotiate with clients for exclusive incentives and offers.

* Responsible for creating and coordinating editorial content schedules with website editors and writers. Much of the timely content on the company websites is in the form of news articles around major sporting and gaming events, which are written and published daily. You will be responsible for identifying and managing a comprehensive schedule of events to ensure that editorial teams are prioritizing and delivering timely content for the marketing needs of each of our websites.

* Responsible for developing and implementing strategies that increase site traffic to strategic outcomes within company websites. The company has various traffic action priorities on each of its websites, including registration in various opt-in communication lists, contest and promotions, visits to desired advertisers, etc. To succeed with your responsibility of maximizing the conversion of site traffic to desired outcomes, you will be expected to identify and coordinate the implementation of site improvement strategies involving website navigation; page structure & presentation; page content; user tools; and so forth.

* Responsible for the development, implementation and management of opt-in consumer data capture programs. The company intends to develop a comprehensive database of opt-in consumers for a variety of electronic communications. Your responsibility will be to assist in the development ,and then manage the implementation, of these data capture programs, which may include, for example, opt-in email, refer-a-friend, surveys, contests, etc.

* Be an effective team member. In this role you will work on various team-oriented projects and in varying capacities from team member to team leader. Teams include, for example, editorial content development, website development, advertising and revenue stream development, Search Engine Optimization, Search Marketing, and so forth. You will be required to work positively and productively in these various team roles.

* Miscellaneous marketing tasks. You will be responsible for a variety of other related marketing oriented tasks including ongoing market research; tracking competitive activities and offers; ensuring quality control in all deliverables; and performance analysis, measurement and reporting.

REQUIRED SKILLS & EXPERIENCE
* Be effective in both independent and team oriented roles.
* Good quantitative and analytical skills to determine appropriate metrics against which each promotion should be measured and experience with web analytic programs, process and reporting.
* Strong marketing communication skills, both verbal and written. Fluency in 2nd language (French, Spanish, Italian, or German) is highly desirable.
* A solid understanding of internet marketing including Content/Keyword/SEO driven strategies, social media, etc.
* Experience in site usability and success in traffic funneling and conversion.
* Ability to analyze and understand target markets and develop suitable tools/promotions.
* Exceptional organizational and project management skills.
* In depth knowledge of poker and/or European sports is valuable.
* Must have the ability to work in a fast paced environment. Ability to multi-task, remain detail orientated, and be deadline conscious is very important. Accountability and follow-through are crucial.
* Strong understanding of web technology and its application for marketing purposes, including html, Flash, streaming video, etc.
* Proficiency with common business and web software, including CMS, Google Analytics, Excel, Word, and so forth.

ACADEMIC /EDUCATION REQUIREMENTS
A diploma or degree in Business and /or Marketing

WORKING CONDITIONS
This is a full-time permanent employment position, working from our office in North Vancouver, BC. Standard business hours are M-F, 8:30 AM - 5:00 PM. Periodic travel for tradeshows and industry events may be required.

Established online publisher of news and information for the sports and poker industry requires a Marketing Manager to drive growth.

Primary Responsibilities would be:
* Develop marketing plans around event schedules
* Identify, co-ordinate and implement strategies to increase site traffic through strategic alliances and cross promotions
* Negotiate, set-up and execute 3rd party promotions to increase conversions
* Set up and execute on-site lead generation tactics for data capture (through email marketing, refer-a-friend, surveys, contests, etc.).
* Coordinate the testing and implementation of onsite improvements

Requirements:
* Minimum 3 years experience working with Content/Keyword/SEO driven strategies
* Proven success in traffic funneling and improving conversion
* Ability to analyze and understand target market and develop suitable tools/promotions
* Exceptional organizational and management skills to coordinate with Content and SEO departments
* Good quantitative and analytical skills to determine appropriate metrics against which each promotion should be measured and perform required analysis
* Fluency in 2nd language ( French, Spanish, Italian, or German) highly desirable.
* In depth knowledge of poker and/or European sports is required
* Must have the ability to work in a fast paced environment. Accountability and follow-through are crucial
* Ability to multi task , remain detail orientated, and be deadline conscious
* Experienced with CMS, Analytics, Excel, Word, HTML and Measurement tools