This job is posted by Vancouver recruiter company Six Degrees Recruitment Inc.

This is your chance to join one of the premier content publishers on the web today! Our client is one of the top 100 online destinations in the US attracting 24 million unique visitors every month and doubling every year. A valued source of high quality ‘advice’ oriented content, they have four international sites with offices in Vancouver, Berlin, Madrid and Paris and a global network of over 8,000 writers!

The company is currently seeking a highly talented and seasoned individual to take over the leadership of the English language editorial department and lead the growth of their unique writer community. This is a director-level position that reports directly to the CEO.

The Job:
* Champion an explosively growing network of writers; challenge them to engage with the site and to write to set editorial standards
* Own the mission to make all writers as successful as possible in a Search-driven environment
* Maximize writer productivity and retention, increase writers’ revenues
* Creatively develop, test and analyze community initiatives and communication improvements
* Lead and grow a large team including highly qualified full- and part-time editors, as well as editorial and community management staff members
* Constantly work at improving editorial processes, including adding tools to streamline the writing and editing process

Your profile:
* Authoritative background as a senior editor leading the editorial function and team of editors
* The ability to lead a diverse and distributed team as well as a demonstrated history of online writing experience is essential
* Proven enthusiastic motivator and teacher; tireless community advocate; strong personality
* A ‘business’ head for identifying problems and an ability to clearly articulate potential solutions and actions to deliver them
* Solid understanding of technology
* Knowledge of SEO practices a definite asset
* Graduate degree, native English speaker
* Living in (or able to relocate to) Vancouver, Canada

COMPANY OVERVIEW:
Hostway Corporation provides Web hosting and managed services to more than 600,000 customers worldwide. Hostway helps individuals, small businesses and large enterprises achieve more value from state-of-the-art Web-based technologies by reducing their complexity and cost. Founded in 1998, Hostway is one of the three largest Web hosting companies in the world with offices in North America (Chicago (HQ), Austin, Tampa, Ft. Lauderdale and Vancouver), Europe (Belgium, Bulgaria, France, Germany and Netherlands), Asia (Korea and India) and Australia. For more information about Hostway Corporation, please visit hostway.com.

POSITION PURPOSE:
The Marketing Director will be a key participant in the development and extension of Hostway’s Enterprise Division, helping to leverage existing assets and position Hostway as a market leader in hosting infrastructure and applications for the enterprise community. The Marketing Director will lead the Enterprise marketing team, while working closely with product management, development, sales, and customer service.

ESSENTIAL JOB DUTIES AND RESPONSIBILITIES:
*Develop a comprehensive marketing communications plan detailing brand, media, and strategy.
*Develop and implement direct response marketing campaigns.
*Develop, evolve, and enforce the identity and image projected by each of the business unit’s major brands.
*Oversee the development of internal and external marketing collateral, including print ads, direct mail, product information guides, banner ads, and promotional items.
*Manage the content on all of the company’s websites, landing pages, and areas on partner websites where the company’s products are promoted.
*Work with external agencies to ensure the timely, cost effective delivery of high quality material that conforms to the company’s style guide and brand image.
*Brainstorm creative and innovative ways to convey the company’s mission and the value of its services.
*Test and evaluate alternative channel, product, and creative strategies to ensure the most productive and efficient approach.
*Develop, implement, and enforce an internal communication and campaign launch process.
*Direct the production of pre and post sales marketing collateral for use internally and externally.
*Generate reports and presentations for senior management, detailing customer acquisition metrics, campaign performance, and creative strategies.
*Coordinate with Business Development and provide guidance to major partners on how to effectively message and promote web hosting services.
*Identify and implement strategic referral partnership opportunities.
*Research, analyze, and respond market trends through the use of focus groups and surveys.

DESIRED MINIMUM QUALIFICATIONS:
*Bachelor’s degree (marketing, business, finance or related field); MBA preferred.
*Minimum of 7+ years of technology marketing experience, with 3 years in a management role.
*Experience in high volume direct mail and telesales campaign management desired.
*Understanding of technology marketing cycles
*Exceptional communication skills, including executive and board-level oral presentations and written proposals.
*Ability to work proactively, multi-task, and work well in a deadline-driven environment.
*Experience with managing the logistics of marketing communications; including public relations, multi channel advertising, mail campaigns, collaterals and online content, and third party communication.
*Experience with online marketing tools including paid search, banner advertising, and SEO.
*Experience leveraging tools for thought leadership to generate sales leads and market awareness; including white papers, industry analysts, editors, seminars, and other relevant medium.
*Strong competency in Microsoft Office tools for presentation and collateral development, spreadsheet analysis, online content, and word processing.

Job Description:
Are you a top notch Marketing Manager that thrives in a smaller, entrepreneurial, creative, and dynamic environment? As a Marketing Manager for Symmetrics, you will be responsible for the design and execution and measurement of strategies, tactics, and programs to generate mindshare, interest and demand of Symmetrics’ brand and solutions. The ideal candidate will have strong marketing experience in the mid- and large-business market software space with expertise in creating demand and brand awareness both in a direct to end user and channel sales environment. The candidate should be interested in an exciting and unique opportunity to join a established, smaller but high growth-stage company and be willing and able to “roll up their sleeves” to do whatever needs to be done to create a “buzz” about Symmetrics leading edge BI solutions for the contact center market!

This challenging position requires superior creative ability and the ability think out of the box and execute independently. As the successful candidate, you will possess expertise in both traditional and Web 2.0 marketing program execution in the software technology industry.

Responsibilities:
* Lead generation and conversion are your top priorities - Identify new marketing opportunities and drive exploitation plans, including lead/demand generation and awareness building programs
* Develop marketing strategies and tactics
* Ensure marketing initiatives are executed effectively and within budget through regular analysis and reporting of marketing success metrics
* Liaise with industry analysts, experts, and other influencers to drive solution understanding
* Conduct competitive analysis, market segmentation, product positioning and messaging
* Manage content creation and collateral development, including press releases, case studies, and online material
* Develop customer service and online lead generation programs to support resellers
* Writing case studies, press releases, newsletters, and any other marketing-related materials (or managing contractors for this function)
* Writing and updating website content

Work Experience:
* Minimum of 5 years of relevant software marketing experience and proven success in a multitude of marketing disciplines
* Strong knowledge of marketing to the Small Medium Business market
* Experience in Social Media software and marketing
* Experience in Business Intelligence (BI) software and/or Telecom/Contact Center industry is a plus
* Expertise in aspects of online marketing, SEM, SEO and other web marketing expertise
* Demonstrated excellence in marketing communication, competitive analysis, marketing agency/vendor management and budget management are critical for success
* Experience and desire to work for a small entrepreneurial company and willing to handle a wide range of marketing tasks to get the job done
* Experience in the Business-to-Business (B2B) space targeting SMB customers

Education/Qualifications:
* BA/BS/BBA degree in a related field, MBA degree is a plus
* Ability in communicating messaging or branding strategies from value propositions
* Strong understanding of all aspects of marketing methodology to all our target customers
* Extensive knowledge of software marketing issues, pricing models, consumer packaging, distributions channels, and technology trends
* Excellent verbal and written communication skills
* Passion for technology and an ability to relate technology to business

Our Company
Symmetrics develops reporting, analysis and performance management applications and custom web applications (with particular focus on the contact center market via our flagship nVISION Solution Suite), enabling customers to successfully manage their business. Disparate sources of data, wonky systems or inadequate tools - no challenge is too great for our software, unique experience and ability to create access to information through an easy web interface. We have worked with a wide range of corporate clients around the world, including Air Canada, Nike, Microsoft, Nortel, Bank of Montreal, and many other leading organizations. Symmetrics is a strategic partner with SAP/Business Objects, Oracle, Microsoft, Nortel, Avaya, Cisco and IEX. Since 1996 Symmetrics has consistently proven its unique ability to thrive in the corporate world. However, we believe there is more to a successful business than just making money. Success in business means success in the community and Symmetrics history includes creating Canada’s largest and most successful professional cycling team which supported Canadian charities with its Cyclists for Charity Program. Don’t just sit there - do something different! We aren’t willing to join the 1000s of other software companies whose only claim to fame is a pool table and free pop...are you? Symmetrics is all about doing things in our own unique way. We offer flexibility, cool customers and technology, tons of opportunity to learn, a balanced lifestyle, and an end to ordinary things! For more information on Symmetrics check out symmetrics.com

Type: Permanent Full-Time
Company: Sitemasher Corporation
Location: #200 - 326 West 5th Avenue, Vancouver, BC V5Y 1J5
Website: Sitemasher.com
Department: Sales & Marketing Division
Job Code: 0611 - 024
Reports to: CEO
Start Date: ASAP

Job Summary

Sitemasher is in search for a Marketing Director that has a number one goal of bringing in prospects! This Guru of the online space will develop, implement, and analyze marketing objectives and programs against company goals. This individual of course has a passion for marketing, has an understanding of SEO and SEM and has the best ideas ever and may often be told, “That is genius!!!”

The company’s culture is an invigorating and stimulating environment with smart colleagues and challenging/flexible work, giving all of us the opportunity to do some of the best work of our careers. Located in the new and fabulous Cambie area, we also strive to take on an environmental and socially responsible mentality. Our ideal candidate is an individual that embraces these ideals, is a focused, multi-dimensional person who just wants to get to work and build business.

Welcome to a new era or “Work Hard, Play Hard.”

Duties and Responsibilities
* Develop, implement & analyze marketing objectives.
* Manage & develop marketing programs & materials such as monthly webinars, email campaigns, promotions, press releases, newsletter, website, & other media.
* Manage budgets & evaluate sales performance.
* Manage & motivate inside sales team.
* Create messages for collateral, website, slide ware, press releases, and other media.
* Create sales tools (datasheets, webcasts, presentations, case studies).
* Develop campaigns & promotions that are creative & genius-like.
* Utilize & maintain CRM (SalesForce.com) for pipeline tracking
* Evangelize to customers, analysts, journalists, & other influencers.
* Speak first hand with customers & demo the software for evaluators.
* Spearhead high-impact product launches.
* Listen & learn from customers on how to improve our software & champion their needs.
* Measure, document, & report on the results of the above work.

*** Duties and responsibilities outlined above are representative, but not all inclusive.

Requirements
* A university degree or college diploma in a related field with a specialization in marketing.
* At least six years of marketing experience in increasingly significant roles.
* Knowledge & experience of online marketing techniques i.e. SEO/SEM, email campaigns, etc.
* Experience with or demonstrated understanding of the website development market.
* Proven track record in online marketing.
* Exceptional understanding of the online market space.
* Knowledge of SalesForce.com.
* “Gets” our approach to customers - consultative.
* Successful experience with non-traditional marketing.
* Exceptional personal leadership & communication skills (verbal and written English).
* Extremely results & measurement oriented.
* Ability to grow from a start-up culture to a sophisticated, highly professional yet still innovative team.

We are a Vancouver based company that develops leading edge web applications and platforms that are designed to for marketing purposes within social media. We are seeking an experienced, Web 2.0 savvy marketer to join our dynamic team of top-notch people, dedicated to producing products that will significantly change the world.

Responsibilities
* Direct the company’s overall marketing and strategic planning programs
* Develop a marketing plan detailing activities to follow during the fiscal year, which meets organizational objectives
* Liaising and building relationships with a range of stakeholders including, clients, partners and colleagues
* Locate and become active in social media groups
* Stay current with new social media sites and platforms
* Leverage agency relationships to optimize exposure of the company and products in all media channels
* Continuously seek innovative ways to leverage company products and brand identity
* Oversee and contribute to break-through Public Relations activities to convey the brand purpose and unique selling proposition of the company.
* Arrange for the effective distribution of marketing materials;
* Securing sponsorship to assist with the publicity and funding of marketing projects;
* Carrying out market research
* Evaluate the effectiveness of marketing campaigns;
* Monitoring competitor activity;
* Maintain a consistent corporate image throughout all product lines, promotional materials, and events.
* Create and implement scalable business processes, metrics, and reporting for marketing.
* Analyze sales, market share, brand health and profits to determine return on investment.
* Manage and develop a world-class Marketing team.
* Be a credible, articulate company spokesperson and ensure effective multi-modal communication to engage internal and external communities.

Academic/Educational Requirements
* Undergraduate degree in Marketing;
* 10+ years experience, 5 years experience with on-line marketing

Required Skills/Experience
* Proven ability to effectively create and execute marketing, advertising/promotional activities and other various projects and tasks
* Strong understanding of social media space
* Extensive experience in all aspects of developing and maintaining strategies to meet organizational objectives
* Experience with SEM and SEO
* Extensive online/PR marketing experience, including writing press releases, website content and being familiar with Wordpress or other blog tools
* Graphic design and Photoshop experience.
* Superior written and communication skills
* Solid computer skills including MS Office with a focus in MS PowerPoint
* Exceptional presentation skills; ability to present ideas effectively to a group
* Ability to work as part of a team and on own
* Ability to multi-task
* Excellent time management and organization skills
* Team Player

Working Environment
* Technology start up that has a highly collaborative approach and a passionate desire to succeed
* High accountability/responsibility placed on meeting commitments and deadlines
* Professional manner with appropriate sense of humour
* Analytical with creative and entrepreneurial spirit
* Fast paced, always changing environment

Director of Marketing

NowPublic a Canadian company with its headquarters in the heart of Downtown Vancouver, BC, isthe world’s largest participatory news network. With thousands of contributors in over 140 countries, our site helps individuals cover and explore the events that define our world.

The Director of Marketing, based in Vancouver, reports to the Chief Marketing Officer. This position is cross-functional by nature, working to bring all the key ingredients of Editorial Strategy, Product Development/Management and Marketing together in order to successfully support the growth of NowPublic.

NowPublic has been rapidly growing its customer base and we want a candidate that can come up with creative and low-budget marketing campaigns to continue this growth. The candidate must have a solid understanding of marketing, communications, and project management and have experience working with both internal and external groups. We are looking for a strategic thinker that can create and measure the results of the marketing plans and an expert tactician that can implement multiple projects while staying on top of all the details. The role is quite diverse managing everything from product launches, promotions, SEO, PR and project management. Focus will be on competitive analysis of site traffic and usage using analytics (i.e. Omniture SiteCatalyst and StatsCounter), then building strategy around those results.

The candidate is expected to have sound knowledge of the target market, and must be comfortable working as a liaison for a wide variety of stake-holders (Executive, blogger, PR firm, social network user, Product Managers, Developers, etc.).You must be a very capable communicator and be able to influence people at all levels from contributor to developer to CEO.

Primary responsibilities:
* Handle all aspects of marketing and communications from planning, implementation to measurement and analysis.
* Assist in driving the company’s strategy with executive staff, product development, and the content team. Provide input in defining product strategy and direction with the Product Team.
* Proactively identify and present trends and new opportunities for NowPublic
* Define market and product requirements that would enable NowPublic to deliver what is needed, when it is needed.
* Creatively work with cross-functional teams to ensure timely execution of marketing and communications projects and product launches,.
* Responsible for managing relationships with an outsourced SEO firm and PR firm.
* Gather and organize competitive intelligence.
* Provide mentorship and leadership to interns within the team.
* Interact with contributors and key stake holders
* Create and manage a customer e-newsletter.
* Write and present formal marketing plans and weekly management reports.
* Participate in the copywriting and editing of communications.

You should possess the following:
* 5 years experience working in marketing, product management and communications, preferably in an on-line environment.
* Experience developing marketing plans is a must.
* 2 years experience in project management.
* Experience with writing copy and editing.
* Strong written and verbal communication skills.
* Business Development, Promotions and Partner Relationship Management experience.
* Excellent time management, organizational skills and a keen eye for detail.
* Proven ability to work collaboratively.
* Ability to work independently, with demonstrated initiative.

VersaPay Corporation is a national Canadian financial organization that provides businesses of all sizes and industries the ability to accept Visa, MasterCard, American Express, INTERAC and Gift cards at their place of business.

Partnered with the world’s leading financial institutions, VersaPay also develops and implements proprietary e-currency payment solutions for Canadian businesses and consumers.

We offer an innovative, high growth, fast-paced environment which can help you develop and prosper in your career.

Currently seeking a Director of Marketing for the following responsibilities:
* Develop creative concepts and manage through production a wide range of online and offline initiatives, including: website development and branding initiatives, search engine optimization (SEO), web and email newsletters, web site graphics, banners, flash animations, business development partnership initiatives, print material and literature, direct mail and other offline collateral.
* Act as the brand champion and maintain brand equities while exploring and evolving the brand and corporate identity.
* Work with internal clients, staff and other cross-functional departments to impact strategic thinking, supporting design projects so key strategic communications objectives are met.
* Lead and manage a team of outside agencies and other creative resources.
* Develop and enforce detailed web and print style-guides to direct and improve internal design and production results
* Assure creative standards are met
* Work effectively across departments to understand business needs and to manage the delivery of final assets

Role specific abilities/skills:
* Highly competent in web design and development with a strong portfolio to demonstrate thinking above and beyond the ordinary concept
* Ability to create attractive and professional marketing material for print production
* Master of Adobe Creative Suite products
* Have a track record for producing great creative work
* Understand all creative production aspects for both print and broadcast
* Have a broad understanding of art direction, writing, conceptualization, graphics, print and broadcast production
* Strong conceptual skills in the development of creative work
* Ability to be strategic in both creative execution and business decisions
* Must be organized in planning

COMPENSATION: Includes salary (range of $36-48K) and bonus as well as medical/dental benefits in a well managed, relaxed corporate environment. Stock options to the right incumbent.