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eMarketing jobs

Marketing Writer & Online Content Manager - Reliance Foundry (bollards.ca) - Surrey (BC) Canada

Company:Reliance Foundry (bollards.ca)
Contact Name:Brad Done
Contact Email:
Job Location:Surrey (BC) Canada

Reliance Foundry is one of the oldest casting suppliers in British Columbia.  We have been supplying castings, fabrications, forgings and machined components to various North American industries since 1927.  Our current product line includes castings, bollards and bike parking products. 

We are looking for a brilliant and passionate communicator that will champion our company and our products. This new team member will develop web and print copy for all online properties - acting as part writer, part community coordinator, part online tactician and part website technical expert.

Placement: Permanent, full-time
Position to commence: June 27th, 2011 - July 4th, 2011

Successful candidate will:
* write and edit elements for digital and print collateral including company websites, blogs, microsites, advertisements, social media platforms and advertorials
* collaborate on multi-media content including concept, copy, staging, post production and final output
* engage collateral execution of multi-media promotional material
* manage our web properties, grow our online presence and brand recognition, and help us create fantastic content to attract and engage our partners and customers

About you:
* demonstrated command of english with ability to edit for grammar and style
* solid technical writing, authoring, editing and corralling skills that translate through online properties
* ability to make sense of technical details and create copy based on input from subject matter experts
* competencies in internet and web social media, basic graphic & web design, web coding
* experience with content management platforms
* positive attitude, motivated, very organized with outgoing personality
* artistic style, eye for composition, strong sense of timing, and impeccable attention to detail

Overall, this is a great chance to exercise and grow your writing skills while developing larger, co-ordinated online community management strategies. This is an outstanding career opportunity for motivated and performance driven professionals, who are interested in working in a dynamic, growing, niche-market company. 

Please submit resumes via e-mail complete with cover letter, remuneration expectations, and portfolio of writing samples to;
Brad Done, Vice President - Sales & Marketing
Reliance Foundry Co. Ltd.
Surrey, British Columbia (B.C.), Canada
e-mail:  brad@reliance-foundry.com
http://www.bollards.ca | http://www.bike-parking.ca | http://www.reliance-foundry.com

Applicants should include remuneration expectations (wage/salary requirements) and relevant employment history. Applications will be assessed to determine a short list of candidates to be interviewed. Only those applicants who are shortlisted for an interview will be contacted. No telephone inquiries or agencies, please. All applicants offered an interview will be contacted on or before June 20th, 2011. Only applications submitted with a portfolio of writing samples will be considered. Please mention where you saw this employment ad in your cover letter.

(Seriously Underpaid) Website Marketing Associate - Save On Lens (1-save-on-lens.com) - Richmond BC

Company:Save On Lens (1-save-on-lens.com)
Contact Email:
Job Location:Richmond (BC) Canada

Alex: This is embarrassing, but here it goes:

Manage a wide range of projects, including organic optimization, paid search marketing.
● Blog implementation, link-building
● WEB site improvement.
● Excellent presentation, verbal, and writing skills are required
● Attention to detail
Qualifications
● High school and above
● Knowledge and interest in SEO, SEM, blogs, and business analytics
● Understanding of search engine-friendly web design and ability to make critical design and technical recommendation

Email: jobs@1-save-on-lens.com

Wage: $10-12 / hour 40 hours per week

Digital Marketing Manager - Vision Critical (VisionCritical.com) - Vancouver (BC) Canada

Company:Vision Critical (VisionCritical.com)
Contact Email:
Job Location:Vancouver (BC) Canada

Join the Vision Critical Team

Vision Critical is a team of researchers and technologists that look at customer insight from entirely new and beautifully quantifiable angles. We help 25% of the world’s top brands make informed decisions not based on anecdotes, or best-guesses, or opinion—but on fact. We help companies discover and amplify what moves their biggest fans.

Our team, headed by industry icon Angus Reid, leads the world in interactive research. We’re growing fast, developing cutting-edge technology and research techniques that bring clients the insight they need to get inspired, be innovative and make bankable decisions.

We reward self-starters, firecrackers, collaborators and life enthusiasts. We can’t abide stagnancy or bureaucracy. We thrive on change and ambitious goals. Our expansion has created an opportunity for a:
DIGITAL MARKETING MANAGER Vancouver

How often does an opportunity come along to plot and navigate the digital marketing course for one of Canada’s hottest technology companies? Not very often. As our digital marketing guru, you develop and execute cutting-edge digital campaigns, built to steer not only our current business with 25% of the top-100 global brands, but those designed to bring in the other 75%.

This is not a task for the faint of heart. To further accelerate our rapid growth, we are in search of a talented and motivated Digital Marketing Director to join our marketing team. In this new role, reporting to the SVP Marketing, you will have the unique opportunity of planning and executing a strategic and progressive online media plan. You will work across a variety of internal teams, including marketing, creative, and IT. You will take your passion and experience in digital marketing and develop creative media campaigns that will help grow our online presence, drive customers to our door, while increasing the company’s revenue and product awareness. Using your strong interpersonal and influential skills, you will plot our digital marketing course, providing guidance and expertise to our senior brass. As our online media expert, you source out the next generation technologies that drive the implementation of our digital marketing initiatives. You are a highly motivated self-starter, and have a proven track record of successful project execution. You thrive in a fast-changing, run-and-gun environment. No day ever looks like the one before, and knowing this gets you out of bed in the morning. In addition to having a flexible and relaxed work environment, you are looking to join a “work hard, play hard” corporate culture. We are young, vibrant and passionate about what we do. The values that we all share, and look for in those we work with include being entrepreneurial, creative, accomplished, team oriented, motivated, hard working and professional.

The ideal candidate will have minimum 6+ years experience in the interactive marketing space, working either on the agency or client side. You have solid experience in search engine marketing and SEO. You have strong analytical and project management skills, are detail oriented, and have the ability to implement effective processes.

Responsibilities:
*Managing the growth of our global web assets including visioncritical.com, fireflysurveys.com and our various localized country sites (ex. visioncritical.fr)
*Responsible for the growth and success of communities, SEO/PPC, online advertising, and blog outreach
*Tracking and analyzing online advertising programs; designing test strategies and creative to optimize results
*Manage external agencies as required

Required Skills
*6+ years marketing experience in a corporate environment preferably in a high tech environment
*4+ years experience in online marketing including SEO/SEM, site management, and community management
*Candidates must have an active involvement in online communities as well as hands-on expertise in digital communications including blogging/microblogging, podcasting, video sharing and streaming, widgets, viral campaign management, mobile marketing, and social networking
*A strong interest in how businesses utilize online and mobile communications to interact with their target audiences and a passion for emerging online trends and culture
*Recognized for execution as well as strategic thinking
*Preference to those with word press 3.0 authoring and salesforce.com experience

If this opportunity sounds like your dream job, then send us a cover letter outlining why you are the best for this role, along with a detailed resume to careers@visioncritical.com. Creativity will be recognized! 

Online Marketing Specialist - Focus on the Family (focusonthefamily.ca) - Langley (BC) Canada

Company:Focus on the Family (focusonthefamily.ca)
Contact Email:
Job Location:Langley (BC) Canada

Consistently named one of the 10 Best Christian Places to Work in Canada, Focus on the Family Canada is a dynamic and growing organization with a strong team. The online marketing specialist is responsible for analyzing the effectiveness of our online initiatives, conducting and planning our email campaigns and managing our online advertising campaigns on Facebook and the Google and Microsoft partner networks.

Responsibilities include:
* Implementation, setup and maintenance of Google Analytics or similar web analytics solution
* Independently research and conduct detailed analysis of online activity data for purposes of optimizing web usage; ensure timely delivery and accuracy of regular, periodic and ad hoc performance reports
* Production of emails, ensuring adherence to corporate brand standards, privacy and security policies, and marketing best practices
* Manage our various email lists and assume responsibility for managing “soft” bounce procedures, list selection and email delivery through ExactTarget; provide regular monitoring and analysis of email effectiveness
* Work with the director of integrated marketing to plan our online advertising campaigns; monitor success by analyzing sales statistics, conducting online traffic studies and analyzing click-through data.
* Manage our online Google AdWords, Microsoft adCenter and Facebook campaigns
* Research and document traffic related to core keywords for our online initiatives to inform web structure and content, and to ensure effective, organic SEO

Qualifications:

* A university degree in marketing, communications or business
* 2+ yrs experience in online or email marketing, web or marketing analytics, or CRM experience
* Proficient with common business and web software including Outlook, Excel and Google Analytics
* Familiarity with standard process documentation techniques, SQL reporting services, MS Business Intelligence tools, Exact Target or comparable email management system would be considered an asset

For more details about this opportunity and how to apply, please visit our website at www.focusonthefamily.ca

Online Marketing Specialist - GTO Media Inc. - Richmond (BC) Canada

Company:GTO Media Inc.
Contact Email:
Job Location:Richmond (BC) Canada

Online Marketing Specialist

GTO Media Inc. is an online media publishing company for technology. We are seeking exceptionally talented people with outstanding capabilities and professional achievements. Our popular web publications cover high tech, consumer electronics, and computer gaming. The Online Marketing Specialist is responsible for managing various aspects of the Marketing team’s SEM initiatives. Your experience in marketing strategy, SEM concepts, and project management will play a vital role in reaching our revenue and ROI goals.

Specific Duties
* Perform incentivized review solicitation and develop and maintain a close relationship with third-party websites and product reviewers
* Manage and service clients to ensure accurate ad trafficking, contract fulfillment, and quality control across multiple website properties
* Collaborate with our purchasing team to arrange third-party product reviews and content creation to ensure positive reviews and increase brand awareness
* Plan and execute product and part number-specific SEM campaigns on Google, Yahoo!, and Bing, in order to generate qualified traffic and drive website conversion via search engines
* Work in a cross-functional team with product managers and marketing team to develop and execute successful marketing campaigns using by linking third-party websites to our company
* Work on other projects as assigned in other marketing areas such as research, weekly SEM performance reporting, and developing new ideas, and project execution
* Develop and manage SEM materials including ad groups and keywords in order to direct traffic to landing pages for increased website conversion
* Monitor SEM campaign performance to identify potential areas for improvement and implement changes to maximize marketing ROI goals
* Review and edit text from content writers for suitability, grammar, and SEO effectiveness
* Interact with vendors and maintain vendor relationship
* Track, measure, and analyze the performance of multiple advertising campaigns, including creating detailed performance reports and proposing optimization strategies
* Focus on ensuring that maximum revenue is retained, as well as partnering with sales representatives and clients to increase renewal rates and advertising spend

Knowledge, Skills, and Abilities
* Excellent written and verbal communication skills
* Knowledge of online marketing metrics
* Ability to manage multiple SEM projects at one time
* Team player and communicates effectively with client services and clients
* Strong analytical, problem solving, and time management skills
* Ability to work in a team and cross-team environment

Alex: It is very reassuring to see a company without a website hiring an online marketing specialist. 

PPC Management Specialist - Wave Maker Marketing (WaveMakerMarketing.com) - Vancouver (BC)

Company:Wave Maker Marketing (wavemakermarketing.com)
Contact Email:
Job Location:Vancouver (BC) Canada

Wave Maker Downtown Office is seeking a PPC Specialist to contribute to the academic success of students and to the success of the Company in achieving its statement of purpose. To apply for this position please see the following link http://mycareerfinder.ca/Content?careerDetailSearch=1&careerId=2110351

Summary
The PPC Specialist is responsible for launching and managing PPC campaigns, plus tracking, reporting and analysis with a goal of developing positive ROI on each campaign.

General Qualification
To be successful in the PPC Specialist position, an individual must be committed to developing, maintaining and demonstrating the following:

Education and Experience:
■ Degree in Marketing, Business, or other related fields a plus
■ 3+ years of SEO experience
■ Proven experience implementing and managing a successful PPC and other online marketing campaigns
■ Detailed and hands-on understanding and use of the Google AdWords, YSM, Yahoo Paid Inclusion and MSN Ad Center interfaces
■ Knowledge of automated bid management tools and service providers
■ Strong understanding of Google Analytics
■ Understanding of Search Engine Algorithms
■ Working knowledge of HTML/Web design, PhotoShop, Dreamweaver, CSS, Javascript and Microsoft Office (emphasis on Excel)

Competencies:
■ Proven ability to manage multiple ongoing projects and deliver each on time and on budget
■ Able to work well independently or in a team environment
■ Detail oriented with good organizational skills
■ Team oriented with a warm personality and positive attitude
■ Stay informed of industry trends and best practices
■ Eceptional analytical skills, with great attention to detail
■ Exceptional written, listening, and verbal communication skills
■ A proven ability to learn new information quickly
■ Desire to work in a fast-paced, success driven environment

Specific Responsibilities
The PPC Specialist will at various times be responsible for the following as well as other related duties as assigned to support the business objectives and purpose of Company.
* Launch and manage various PPC campaigns including: Google, Yahoo, MSN, etc.
* Launch and manage Google Analytics campaign
* Work with the Web, Marketing and Content Management Teams to implement SEO strategy and tactics
* Manage tracking, reporting, and analysis of SEO campaigns; summarize metrics, provide actionable feedback, and drive direction based upon data
* Constantly evaluate keyword rankings to achieve the most favorable results
* Stay informed of industry trends and best practices
* Managing a media budget and multiple keyword categories against a variety of success metrics
* Developing positive ROI for PPC campaigns
* Designing and developing conversion tools such as landing pages, webpage content and conversion copy
* Developing, executing and monitoring linking strategies
* Managing relationships with external SEO resources

Web Analyst - Arc’teryx (arcteryx.com) - North Vancouver (BC) Canada

Company:Arc'teryx (arcteryx.com)
Contact Name:Andrea Cox
Contact Email:
Job Location:North Vancouver (BC) Canada

Arc’teryx is an energetic and exceptionally innovative company, with over 400 employees.  Our ongoing success stems from an uncompromising passion to continuously challenge, and radically improve, the status quo.  At the foundation of our organization is a dynamic team of exceptionally talented, fun, and active people.

Our modern head office is located on Vancouver’s picturesque North Shore, near the Second Narrows Bridge. We promote a casual and fun work environment that supports and encourages work-life balance. We also have plenty of parking, a bike room, indoor staff bouldering gym, frequent summer BBQs and other events, as well as a great employee discount.

We are seeking an organized, detail-oriented individual with experience in web analytics to join our team. As a Web Analyst, you will establish company email and web strategy through the thoughtful application of measurement and analytics. This is a new role at Arc’teryx, and the successful candidate will play a critical role in several areas of the company as Arc’teryx expands our online presence.

Ideally you will have:
* 3+ years of experience in a similar email and web analytical role, or within a web or email marketing analytics provider (e.g. Omniture, Exact Target etc)
* 2+ years of experience working in an online or e-Commerce environment
* Bachelor’s degree in a business, math, technical field or related discipline preferred, or equivalent experience
* Relevant coursework in digital marketing, marketing measurement and social statistics
* Extensive experience with Omniture or comparable enterprise web analytics tool required
* Proven track record of supporting and adding value to business projects through insight and analysis of email marketing performance
* Experience using Excel and PowerPoint
* Highly numerate and well presented with excellent written communication skills
* Organized, detail oriented, and possessing the ability to transform data into actionable insights
* Self-motivated with the ability to work as part of a team
* Ability to multi-task and operate under deadlines

Your responsibilities will include (but are not limited to):
* Utilize the analytic tools (Omniture) to ensure that effective and thorough tracking is available for key pages and activities on multiple and relevant sites
* Manage web analytic vendor relationships and stay current with new developments being released by Omniture and in the Web Analysis space
* Work closely with the internal teams to understand their measurements of success and together, design and produce regular KPI reports
* Provide an understanding of tracking possibilities and delivering insightful and meaningful reporting on site behaviors by responding to regularly scheduled and ad-hoc reporting requests
* Understand, document and train internal users on existing and new email marketing reports and analytics measures available, their construction and appropriate usage
* Collaborate with technology team members regarding specific impending tracking needs or revisions to tracking that already exists by providing thoughtful and specific requirements
* Support the efforts of the online marketing teams (includes web and email) as they develop programs and getting an accurate understanding of the current site usage
* Support the strategy, design, development, and rollout/implementation of all site initiatives from a web analytic standpoint by anticipating measurement needs and delivering results to the stakeholder

If this sounds like you, then please apply by forwarding your resume and cover letter in PDF or Word format to hr@arcteryx.com. It is important to quote “1104-WA-em101” in the subject line of your email.

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