Online Marketing Specialist

Job description:
If you’re an online marketing specialist who enjoys delivering, optimizing and measuring outstanding online programs then this is the job for you. Origin is looking for a part-time contractor to support our Marketing and Interactive Departments in the planning and implementation of a variety of initiatives aimed at increasing traffic to our clients’ websites.

Required experience:
The successful candidate will have a post secondary degree or diploma or equivalent experience as well as a recognized/accredited marketing qualification with specific online marketing focus. He or she will have a minimum of 2 years of practical experience with SEO and PPC, a solid foundation in integrated marketing, an ability to analyze and report metrics and a familiarity with online design and development. The successful candidate will also have demonstrated experience in:

SEO:
Keyword research
Competitive analysis
Providing recommendations to improve traffic (On and off site optimization)
Continuous tracking and evaluation

PPC:
Set up and management of Google Adwords campaigns
Continuous campaign monitoring and evaluation

Web Analytics:
Reviewing and reporting website and campaign metrics

A candidate with experience in these additional areas has a definite advantage.

Website Editing:
Editing/adding content (text, images and video) on client sites using content management systems, HTML and Flash.

Online Advertising:
Presenting online media buy recommendations
Purchasing online media

Link Building:
Recommending best practices
Implementation
Continuous monitoring and evaluation

Love of the Mountains:
Riding on snow, dirt and mud
Aprés ski/ride

Company located in Downtown Vancouver is looking for an IN-HOUSE Search Engine Marketing / PPC Manager (please do not apply if you are not willing to work on-site).

The successful candidate is responsible for launching and managing PPC campaigns.

Previous experience managing large campaigns is required and the ability and proven track record of tracking, reporting and analyzing data with a goal of developing positive ROI on each campaign.

Specific Responsibilities:
* Launch and manage various PPC campaigns including: Google, Yahoo, MSN, etc.
* Manage Google Analytics campaign
* Manage tracking, reporting, and analysis of PPC campaigns; summarize metrics, provide actionable feedback, and drive direction based upon data
* Constantly evaluate keyword rankings to achieve the most favorable results
* Stay informed of industry trends and best practices
* Managing a media budget and multiple keyword categories against a variety of success metrics
* Developing positive ROI for PPC campaigns

Position Requirements
* Degree in Marketing, Business, or other related fields a plus
* 3+ years of SEO experience
* Proven experience implementing and managing a successful PPC and other online marketing campaigns
* Detailed and hands-on understanding and use of the Google AdWords, YSM, Yahoo Paid Inclusion and MSN Ad Center interfaces
* Knowledge of automated bid management tools and service providers
* Strong understanding of Google Analytics

We are Home furnishing business with 6 locations.
Our website is: scandesigns.com

We want following services:
1. SEO
2. Social Media (Facebook presence, Twitter etc)
3. Google Adwords

Please quote your approx. price for each of the services. Also let us know about How will you quantify results. I dont only want you to create 400 followers on Twitter I want you to make Vancouver based Users interact with us on Twitter. same for other mediums like Facebook etc. For SEO, let us know the best keywords and what rankings you can provide.

We are seeking experienced salespeople who have successfully sold website design, SEO or some other Internet-oriented product or service to businesses. If hired, you will contact prospects over the telephone on a full-time basis and you will work from your home (no more commuting and traffic).

We sell blog postings. A blog posting is an individual comment/article on a blog. When blog postings are linked to a website, that website will achieve higher rankings in the search engines, such as Google. Since the most important element in achieving high rankings is the quantity and quality of incoming links to a website, our service is extremely valuable to those firms that want to improve their rankings.

Our system is vastly superior to any of our competitors. We have separated out the best of the blogs. In fact, we turn down approximately 75% of the blogs that want to work with us. Ours is the first system that enables clients to quickly and easily purchase large quantities of high quality blog postings links.

If you are an excellent salesperson, over approximately a year, you should be able to ramp up to an income of about $13,000 Canadian Dollars per month. You receive commissions on your clients for as long as they continue purchasing blog posting links and you are an employee. Clients tend to continue purchasing blog postings for years.

Any firm that wants to get their website highly ranked in the search engines is a prospect and there are millions of them. Our business is almost totally unaffected by the economy.

OVERVIEW:

With strong ties to the Director of Sales and Marketing at each property in the Pacific Northwest, the Manager Internet Marketing will be responsible for all aspects of the hotels’ online presence. The Manager Internet Marketing will work closely with the on-property revenue management teams and the corporate internet marketing team to roll out and support on-property and corporate leads programs and explore new opportunities for hotels in the region.

The Manager will assist the Director of Sales and Marketing by actively engaging in all online and internet marketing activities to ensure increased revenue for the properties including The Fairmont Hotel Vancouver, The Fairmont Waterfront, The Fairmont Empress, The Fairmont Vancouver Airport, The Fairmont Pacific Rim, The Fairmont Olympic Hotel.

KEY RESPONSIBILITIES:
Create, manage, and execute an E-Commerce strategy to include all online marketing efforts of the business and its properties including traffic and revenue generation programmes via SEO, SEM, affiliate relationships, email, and other online mechanisms. These programs will cover both acquiring new customers and encouraging repeat visits by existing customers.

Update and add content/packages on Fairmont.com including new landing pages designed to bring visitors to their respective destinations.
Implement optimization code - including title tags, Alt tags, Image tags and Meta descriptions - that have been provided by the hotels’ search agency.
Develop, actively test and analyze keywords, titles, descriptions and landing page URLs to maximize results, drive volume and hit targets.
Manage content and imagery on the OTA sites through the Market Manager contacts and the Content Team at GRC.
Manage presence on listing sites and acquire links from local/regional sites.
Manage the properties online advertising efforts including display advertising, ad networks, paid directory inclusions etc. Identify most compelling ad imagery & copy, category ad click-thru analysis, site ads, promotions, space allocation etc, in consultation with the corporate internet marketing team and/or the hotel search agencies.
Coordinate email campaigns executed through the campaign team at Fairmont Corporate office.
Oversee retention strategies using email, newsletters, social online media etc. to increase customer frequency.
Provide the Executive Team and other appropriate stakeholders with monthly reporting summaries using Google Analytics, vendor reports and property reporting systems.
Investigate new technology and enhancements that can increase revenue, brand awareness and improve overall customer experience by analyzing the results of ongoing efforts.
Continuously improve the online experience and take the initiative on specific new efforts (i.e. website in Chinese language).
Participate in monthly Internet marketing calls to discuss new initiatives and share best practices.
Contribute to online social media strategies (i.e. TripAdvisor, Travel Post, Flipkey, Facebook, Twitter, Myspace, Hotelicopter etc).
Identify new electronic trends and opportunities for the region.

SKILLS/EXPERIENCE:

Extensive online and internet marketing experience of at least 3-5 years.
Familiar with Microsoft Content Management tool or other content management platforms.
Familiar with Google Analytics or other web analytics tools and metrics.
Past experience purchasing online display advertising and coordination online campaigns.
Basic HTML knowledge an asset.
Knowledge of SEO practices also an asset.
Strong communication, problem solving and presentational skills.
Fast learner, can learn new programs and tasks quickly and effectively.
Comfortable working with various Microsoft Office applications; Word, Excel, PowerPoint.
Bilingual French/English with other languages an asset

Reporting to the VP Marketing, the Marketing Communications manager will assist in the development of marketing and communications strategies and, working with a graphic designer, web manager and external PR team, will manage the production of a wide range of printed and electronic communication tools and products, the planning and execution of various marketing initiatives and coordination of events.

The ideal candidate has the ability to work independently using an above average level of initiative and judgment. He or she has excellent organizational skills, is able to plan and prioritize multiple and changing demands, and has excellent written and verbal communication skills.
This position is for a one year term with possibility of extension and is based in Vancouver, Canada.

RESPONSIBILITIES:
- Create and manage execution of of internal and external communications assets including: datasheets, external sales collateral, internal sales bulletins, PowerPoint and flash presentations, website content, e-marketing campaigns
- Work with product management, sales and engineering to create campaign calendars; coordinate promotional activities and follow up on tactical implementation
- Ensure message, brand and reputation consistency across publications/written communications
- Together with the VP Marketing, manage and direct the external Public Relations agency and assist with content, information or organizational requirements
- Manage and update the intranet; make recommendations for and implement alternate internal communications systems
- Monitor media mentions (traditional and social media) and manage when appropriate
- Research and stay current on emerging trends, best practices and opportunities in the field of communications with the goal of improving the execution of communications

REQUIREMENTS:
- University degree in Marketing and Communications and a minimum five to eight years’ recent marketing and/or project management related experience
- Strong written, organizational, communication and presentation skills
- Proven experience with integrated marketing communications campaigns including direct mail, e-marketing campaigns, campaign websites, collateral, social media; Knowledge of search engine optimization (SEO) and search engine advertising (SEA) is an asset
- Proficiency in all MS Office Programs; Experience with Content Management Systems an asset
- Ability to work under pressure and with minimum supervision on multiple projects with tight deadlines
- Experience in the technology sector is an asset

What’s in it for you?
* You get to work at a fast growing company where your actions make a difference.
* You get use our pool table / gym / foosball table / ping pong table.
* You get to enjoy our frequent get togethers (paintball, boating, whistler, bar hops, movies).

Response Information:
When applying send your resume as a Word or RTF attachment, with CP-CM-0310 in the subject line of your e-mail. 

MARKETING COORDINATOR - HOSPITALITY

Fast paced, reputable Hospitality group in the Lower Mainland is seeking an energetic and career-oriented individual to join their marketing/PR team. You love your work, are creative, detailed, super organized and computer savvy in the latest social media. You have a great design sense, and imaginative writing skills. You go the extra mile when there are deadlines, are reliable and are a “team-oriented” person.

You will be responsible for the following duties for our group of restaurants, pubs and hotels:

* Execute marketing plans, web analytics, and perform marketing campaign analysis
* Perform online marketing duties - including Google keyword ranking, SEO, social media (twitter and facebook) and other internet marketing activities
* Assist with media buying for print, web ads, etc.
* Ensure the accurate and timely dissemination of marketing materials
* Schedule the release of email campaigns and track their effectiveness through the online system
* Coordinate any required website development and updates
* Coordinate the design of print and online marketing pieces both externally and internally
* Copywriting of press releases, newsletters, websites, and other print collateral.
* Assist with outdoor signage including design, production and delivery
* Organize, prepare and participate in periodic marketing events and trade shows
* Research and attend networking events to promote the group of companies as required
* Prepare marketing invoices for approval and assist with budgeting as required
* Provide assistance in daily business tasks and other general tasks as requested

Requirements/Qualifications:
* 2 to 5 years experience in marketing/hospitality industry
* Post secondary school diploma/degree, preferably in Marketing or Business or equivalent work experience
* Knowledge of hotel, restaurant and pub industries
* Experience building/managing a consumer facing website and the understanding of web analytics
* Proficiency in Microsoft applications including Word, Publisher, Front Page, PowerPoint and Excel
* Some HTML knowledge is an asset
* Skilled & proficient in various graphic software applications