Marketing Coordinator
Location Flexible
Full-time, Permanent

ARE YOU LIVELY? With SilverBirch Hotels & Resorts, you can be!

What’s In It for You?
- Join our family of supportive team mates who are passionate about service
- The Perks¡¨ including hotel and restaurant discounts
- Growth opportunities within a national multi-brand hotel company
- Industry leading development and training programs
- Learn and collaborate with the best in the industry
- Proud to be Canadian
- We are lively! Come have some fun with us!

We are looking for a Bilingual Marketing Coordinator

In the role of Marketing Coordinator, you will provide regional marketing support to hotels and restaurants, as well as assist with online marketing.

Duties & Responsibilities:
- Produce creative marketing collateral (ads, flatsheets, brochures, sales kits).
- Coordinate e-marketing campaigns (e-newsletters, e-blasts).
- Execute website optimization and maintenance strategies (Cost Per Click campaigns and SEO).
- Write press releases and copy for both print and online.
- Provide reporting on campaigns and promotions.
- Assist with other projects as required.

Preferred Education & Qualifications:
- Fluent in both French and English
- Post Secondary education in Marketing or Communications
- Proficiency in MS Office, Adobe InDesign, Photoshop, Illustrator, Quark, Dreamweaver and HTML.
- Online marketing experience - ie. Search Engine Optimization strategies and Cost Per Click campaigns.
- One to three years experience in a marketing role.
- Ability to be organized and multi ¡V task in a fast paced environment.
- Highly focused with strong attention to detail.
- Ability to manage multiple projects, completing priorities, objectives and deadlines.
- Motivated individual who works well both independently and within a team.
- Strong writing and communication skills in both French and English
- Ability to build and maintain relationships with key stakeholders.

We are looking for an internet marketing specialist to join our company on a full or part time basis. The responsibilities would include: internet marketing strategy for real estate developments, SEO optimization/management, key word/title/meta tag analysis and adjustment, social media solutions, directory management, linking strategies, analytics reporting and recommendations, pay per click campaigns. It would be a real asset if writing skills were also available. 

Solaris Worldwide is looking for an individual to lead Search Engine Optimization (SEO/SEM) efforts for its online pharmacy division. The successful candidate will report to the GM, International Online Pharmacy Operations, and help shape and execute SEO strategies on some of it’s largest and complex ecommerce sites. The primary focus of this role is to drive high quality, revenue-generating, natural (organic) traffic to the website, while ensuring the website appears on a top position in major search engines.

Responsibilities/Duties:
- Plan & execute all aspects of SEO techniques to increase customer visits and lead generations; including meta tags, site url structure, SEO friendly page construction, creative content with SEO enhancement, target keyword lists, link campaigns, submissions, report, analytics, etc.
- Conduct site audits & usability research in order to provide best SEO practices for search engine improvements
- Perform technical site analysis and competitive/keyword research
- Continuously improve tracking, reporting and profitability of the SEO efforts
- Identify new market opportunities and maximize program profits to increase rank of natural search result listings on Google, Yahoo, etc
- Manage other online marketing methods may include email marketing, pay per click advertising (PPC), social media marketing, etc.
- Coordinate with internal team members to accomplish SEO tasks

Qualifications/Skills:
- College/Bachelor’s degree and 2-5 years experience in a SEO agency or large ecommerce organization, with a proven track record of success
- Strong technical knowledge of web site design and development
- Strong technical knowledge of web analytic and research tools
- Organized, self-motivator, great communicator and detail oriented
- Ability to work both independently and as part of a team

A local Internet Marketing firm is looking for a part time/contract position for a junior SEO specialist.

- Experience in SEO required
- Examples of your work would be great
- Please email us your resume (and references if available)
- Work from home/flexible hours

General Responsibilities:
Within the Brand Management organizational structure this position is developed around the responsibility of online marketing strategic programs. This position is responsible for the strategic implementation of identified online programs. The individual will make recommendations leading to critical business discussions and maintain effective agency relationships. The successful candidate will work closely with the General Manager and will contribute to the 2010 online marketing strategy developed within the department.

Key Responsibilities:
Implement company’s overall Internet strategy, ensuring it aligns with business goals, marketing plans and brand strategy
Develop well-structured and integrated online marketing material, including website content, email, advertising/promotions
Facilitate/manage Search Engine Optimization (SEO), Search Engine Marketing (SEM), and implementation of online campaigns (AdWords, display ads)
Understanding of Web 2.0 environment and evolving Web tools used to improve online presence and marketing efforts
Drive traffic through integrated campaigns, online branding tactics and principles to the company e-commerce website
Schedule and execute regular email marketing campaigns
Perform day-to-day website content maintenance
Provide web analytics reporting and analysis via Google Analytics platform

Requirements:
At least 3 years online marketing experience
Internet marketing experience, with advanced understanding of usability, information architecture, search engine optimization, and online advertising
Skilled multi-task oriented person with the ability to bring great ideas to life
High energy and desire to work in a results oriented, fast growing changing environment
Strong interpersonal skills with attention to detail
Project management and problem-solving skills, with ability to take directions well and then execute independently
An understanding of the principles of Web Standards and their applications, in addition to knowledge of Content Management Tools, HBX, Google Analytics, Photoshop, HTML, MS Office/Excel

Black Press Digital has an outstanding opportunity for an Inside Sales Specialist.

In this role you will place outbound calls and are responsible for identifying, qualifying and closing sales. You must be articulate and able to cultivate relationships with businesses and online advertisers. You’ll actively track and manage lead pipeline, and ensure 100% customer satisfaction. You will also educate prospects on Online Advertising opportunities with over 110 Websites in family of Black Press Digital.

Qualifications:
* Knowledge of computer usage in a web-based environment
* Familiar with online marketing activities (SEO, SEM, CPM, CPC, etc)
* Selling directory listings a definite advantage
* 3+ years of previous telesales experience preferred especially in advertising or directories
* Excellent verbal and written communication skills
* Solid analytical and technical skills
* Exposure to formal sales methodologies
* Maintain records of correspondence
* Research companies on Internet, industry publications, and third party tools to identify new targets
* Excellent organizational and time management skills
* Excellent interpersonal and client interaction skills with strong attention to detail and accuracy
* Must possess a calm/professional telephone presence
* Ability to multi-task; flexible and comfortable working in a fast paced environment
* Able to assume responsibility and work autonomously in a professional manner
* Ability to remain focused and flexible during rapid change
* Business, Sales and Marketing diploma an asset.

Black Press Group Inc. is an Equal Opportunity Employer and all applicants are given equal consideration. We will only respond to those applicants who most closely match the job specifications and requirements. We thank you for your interest in our career opportunities.

We are seeking an experienced Online Multivariate Conversion Optimization Specialist to assist with on-going conversion optimization projects. You must have experience in improving online conversion funnels from various traffic sources. You must be a results driven, experienced individual that can reliably meet goals, deadlines and working in an existing environment that is very advanced with its online marketing tactics and methodologies.

Qualifications:
* Online Conversion Optimization with a track record of significant increases to conversion and target metrics to the Most Desired Action (MDA) for revenue
* Web Analytics (Omniture), Google Analytics
* Test & Target (or similar) Multivariate Testing (mbox)
* Experience with loyalty programs to increase conversion
* Standard conversion optimization including:
o Landing page optimization to minimize drop off rates
o Conversion Funnel Process and Optimization
o MV or AB monitoring and reporting
o Suggest website layout and design, keyword placement, branding keywords to increase conversion
o Recommend changes for increased web conversion
o Implement enhancements to loyalty programs
* Ability to Mock-up ideas in Graphical/HTML for marketing and creative teams

Requirements: Required skills/attributes
* Experience with web analytics, A/B and Multivariate testing applications.
* Knowledge of web usability, user experience, information architecture, and conversion optimization preferred.
* Basic HTML/CSS, Photoshop, Dreamweaver and CMS experience preferred
* Excellent verbal and written communication skills for effective communication and presentation to stakeholders, including management, marketing, creative, production, external clients and outside vendors.
* Proven track record of developing actionable recommendations from quantitative analysis that meets or exceeds performance goals
* Proficient with SEO, Social Media, and PPC management, reporting, and analytical tools
* Strong knowledge of Microsoft Office (Word, Excel, Power Point, Outlook).
* Excellent organizational, project management skills and the ability to work under pressure with tight timelines.
* Ability to create buy-in from multiple constituents in a collaborative cross-functional environment