Title: Web Analytics Specialist
Available: Immediately

H Street Media, responsible for marketing one of the world’s leading sports entertainment providers, is looking for a Web Analytics Specialist.

We’re at a very exciting phase of our business and we’re thrilled to bring someone new on-board to share and contribute to our success. Working with the Internet Marketing team, you’ll help craft and execute writing and editing initiatives for our new client in the sports entertainment industry.

We are looking for a bright, analytical and detailed oriented person with 2+ years online marketing experience. Our ideal candidate will have a strong background in web technologies and web analytics in particular, with strong client/presentation skills as well. The position requires excellent communication skills, ability to discuss business objectives and define reports and provide recommendations, and will require a command of web analytics configuration skills, business requirement assessment, “key performance indicator” awareness, and an ability to perform knowledge transfer to our clients.

If you enjoy working directly within a fast paced, exciting, fun industry and have a strong command of web analytics, please contact us with your information. This position is for a West Coast candidate, located in Vancouver, BC.

This is a challenging and exciting opportunity for a creative, analytical, technically savvy individual who wants to be a part of a growing online business.

This position will be based in downtown Vancouver, BC.

~ RESPONSIBILITIES:
* Assist Search Engine Marketing department in tracking ROI of online marketing campaigns
* Define and report on A / B testing
* Implement a fresh installation of Omniture SiteCatalyst
* Integrate reports from SiteCatalyst into an internal reporting system, banner advertising, PPC
* Working with executive and business to define the format, content and frequency of reports
* Ensure that marketing, design and business divisions are regularly provided with performance reports and tools
* Develop campaign ROI reports
* Develop business trend, website performance and conversion reports
* Consult regarding integration of multiple reporting systems into a single report output format
* Assist in defining the format of affiliate performance reports
* Make actionable recommendations from analytics reports
* Work to define the business intelligence team goals and structure

~ QUALIFICATIONS:
* 2+ years of web analytics experience
* Experience with Omniture SiteCatalyst or Google Analytics
* Proven experience with Microsoft Excel, Word, and PowerPoint
* Strong organizational and time management skills
* Strong written and verbal communication skills
* Proven web analytics success
* Experience with implementation, setup and maintenance of Omniture SiteCatalyst
* Experience with ClickTracks Professional Web Analytics software
* HTML and JavaScript knowledge required
* Strong understanding of the Internet Business and E-Commerce
* Ability to multi-task and manage time effectively; excellent planning and organizational skills
* Excellent collaborative skills
* Team player

~ADDITIONAL SKILLS THAT WOULD BE A PLUS:
* Database, programming experience
* Experience with Google AdWords, Microsoft AdCenter and Yahoo Sponsored Search. (PPC)
* Experience in data mining
* Search engine optimization (SEO) knowledge and experience a plus
* Working knowledge of best practices in eCommerce, website usability, and site architecture

Salary: really good dough - depending on experience, full health/dental benefits, bonuses, gym pass, paid vacations, beer Fridays, and free ice cream cake on your birthday!

How often does an opportunity come along to build a product that will end up in the hands of millions of customers and shape the future of the mobile entertainment industry?

At airG, we develop mobile communities and wireless social networking products that resonate with the hip and trend defining 18 - 30 demographic. We’re working with industry leaders such as Verizon, Sprint Nextel, AT&T, Bell Canada and T-Mobile to define an entirely new way of interacting on your mobile phone. In our ideally situated office on fashionable Robson Street in Vancouver, we’re creating products that enable millions of customers to experience a sense of being connected. Wirelessly.

airG has the fastest growing social network on mobile phones with more than 20 million unique users worldwide and is available on more than 100 mobile operators in over 40 countries, and growing! To further accelerate this rapid growth, we are in search of a talented and motivated Digital Marketing Manager to join our team!

In this new role, you will have the unique opportunity of planning and executing a strategic and progressive online media plan. You will take your passion and experience in digital marketing and develop creative media campaigns that will help grow our mobile communities and increase the company’s revenue and product awareness. Using your strong interpersonal and influential skills, you will lead and provide guidance to other teams which have online objectives and deliverables. You will be the online media expert and continue to source out next generation technologies that will drive the implementation of various digital marketing initiatives. Finally, you are a highly motivated self starter and have a proven track record of successful project execution.

The ideal candidate will have minimum 5+ years experience in the interactive marketing space, working either on the agency or client side. Experience in search engine marketing and SEO would be an asset. Strong analytical and project management skills, detail oriented and the ability to implement effective processes is a must.

In addition to having a flexible and relaxed work environment, we believe that our culture and values set us apart. We are young, vibrant and passionate about what we do. The values that we all share and look for in those we work with include being entrepreneurial, creative, accomplished, team oriented, motivated, hard working and professional. airG offers an attractive and competitive compensation package, a comprehensive benefits plan including a flexible wellness program and staff purchase plan for mobile devices.

Plug into the world’s largest mobile community. Plug into airG.

Job Overview
Laplink Software is seeking a highly motivated individual for the role Online Marketing Coordinator. This person will be responsible for creating and managing online marketing campaigns designed to generate revenues as well as providing support in the creation of marketing collateral for both internal and external audiences.

The ideal candidate will have a background in creating marketing campaigns, and will have a track record of demonstrated success in demand generation. The candidate must possess strong self-management skills, outstanding communications skills, and the ability to adapt quickly in a changing environment. Prior experience in a fast-paced, high-growth emerging business is desired.

Responsibilities:
- Manage strong marketing campaigns to generate awareness and increase revenue in our target customer groups. Work cross-functionally with the production and customer service teams and sales to execute targeted campaigns including: Email marketing, search marketing, affiliate marketing, tradeshows, webinars and other lead-generation campaigns.
- Develop all internal and external communications to support the campaigns including email, online ad/landing page content and newsletter sponsorships.
- Develop corporate and product designs incl. box artwork, web designs, product layouts etc.
- Manage online & offline events including: the development of strong messaging, driving traffic/attendees, and onsite logistics support.
- Manage the company’s web presence.
- Understand, monitor and measure campaign response rates and complete timely reports for management with key performance indicators.
- Identify and execute new programs based on a target account/customer strategy.
- Track and report on all programs and resulting leads. Effectively communicate the results to sales and marketing management for continuous improvement and refinement.

Qualifications:
- 2+ years experience in B2B marketing, with demonstrable track-record in demand generation and campaign execution within the software or high technology industry.
- Highly motivated, team player who thrives under tight deadlines; quick learner with a “roll up the sleeves” approach.
- Experienced at working closely with inside sales and field sales.
- Experience in pay-per-click, online advertising and SEO.
- Strong communication skills including an attention to detail.
- Bachelor’s degree in marketing or related field

About Laplink
For over 25 years, Laplink Software has been a global leader in PC connectivity. Our commitment to our client’s needs has been the driving force behind all our product development and has earned the loyalty and trust of more than 15 million customers worldwide who migrate, transfer, synchronize, share, and remotely access billions of files per week.

We maintain a global presence with a worldwide network of representatives, including offices in the United States, Canada and Europe and an international sales and marketing team.

Junior Search Marketing Strategist
6smarketing.com/careers

About 6S Marketing
6S Marketing is a leading Internet marketing company providing search marketing services to clients across the Globe. 6S has been in business for more than 7 years and has an expanding client list of over 400 companies.

6S’s Yaletown office offers a unique work environment that is casual, and fun, yet fast paced and challenging. As a small company we all work together as a single team and have fun doing it. 6S offers an attractive compensation package including benefits. As 6S grows and becomes more successful - that success is shared throughout the company. We expect all employees to go the extra mile, take the initiative, and work with little supervision.

6S’ staff is passionate about search engine marketing, and we look for employees that share that passion. We are involved in the community, and stress a balanced life that includes family, fun, health and events. We enjoy going on company trips including ski-weekends at Whistler and an afternoon of go-carting. We constantly discuss and share our search marketing successes and lessons so we can all continue learning, and improve our service levels and knowledge.

While we like to have fun, our number one goal is to ensure exceptional customer service. Our Mission is to provide an exceptional experience for our clients and provide a return on investment for their marketing dollars.

Junior Search Marketing Strategist
You are looking for a company to help realize your goal of becoming a search engine marketing guru. You are new to the industry but you are passionate about learning more about search marketing, and are passionate about provide exceptional customer service to potential clients.

Duties Will Include
- Organic Search Engine Optimization (SEO)
- Pay-Per-Click (PPC) campaign management (Google, Yahoo, MSN)
- Web analytics implementation and analysis (Google Analytics)
- Assist Project Managers with Internet Marketing Projects
- Assist Project Managers with Marketing Reports
- Continual research and testing of the latest cutting edge Search Marketing practices
- Perform Internet research
- Supporting fellow team members

Experience
- Degree or diploma
- General knowledge of the Internet, SEM, Analytics and other Internet Marketing concepts
- Desire to learn more about Internet marketing and search engine marketing
- Strong communication/written skills
- Attention to detail
- Knowledge of HTML is a bonus
- Knowledge of PHP and other programming is a bonus
- Knowledge of graphics software a bonus

Compensation: Competitive salaries are offered depending on experience.

SEO/Online Marketing Manager (Permanent Position)
Number of Positions: 1
Location: Vancouver,BC,CAN

Must Have Skills:
SEO -
Content Writing -
Marketing within a technology firm -
Media Experience -
Out-of-the-box thinking -
Organic SEO experience -
Management/ Team Lead experience -

Nice To Have Skills:
Blogging -
Bleeding edge tech exp -

Internal Description:
Position Title: Internet Marketing Manager
Reports to: VP, Technology
Store Location/City: Vancouver, BC

The Company
Discerning travelers want the best: a bed that satisfies even more than the one at home; interior and exterior spaces that stimulate the senses; service that puts the guest above all else; and in the end, an experience unlike any other. Where do discerning travelers find such places? From the quaintest inns to trend-setting hotels, from high-end ranches and lodges to the most luxurious of resorts - whatever the size, whatever the affiliation - Our client features only the best places to stay in its publications, both in print and online.

Our clients website makes finding that perfect place a snap. Or, should that be a click? Travelers can customize their search criteria based on destination, lifestyle, interests and much, much more. Once visitors discover the place that suits them best, they can link through to the property and reserve their accommodations directly.

The role:
We are searching for a highly motivated, entrepreneurial individual to lead our marketing and communications team for our online presence. In this position, you will lead and develop all brand building strategies that drive enrollments and increase utilization of our new service. Applying your strong communication, creative and analytical skills, you will have the opportunity to help build the world’s premier, online, travel website. Eventually you will be leading 2 content writers/developers and bringing these people on to join your team.

Responsibilities:
* Developing marketing and communication plans, designing multi-channel campaigns, and establishing budgets;
* Developing high-impact advertising, promotions, contests, events, viral/email campaigns, etc.;
* Planning and coordinating marketing campaigns developed in conjunction with our joint venture partners;
* Working closely with external agencies, high profile partners and media outlets to develop opportunities for promoting the brand and service;
* Keeping the consumer web site and mobile service refreshed by generating new ideas for content and features;
* Writing high-impact copy for the web site, advertising, media announcements, white papers, presentations and other documents;

Ensuring that all marketing and communications content meets established standards;
* Working with product development staff and engineering resources on new product concepts and features to drive profitable growth;
* Tracking marketing program analytics and reporting them to all stakeholders along with recommendations for improving enrollments, utilization and service experience; and
* Maintaining surveillance on the competitive environment and providing market analysis and tactical recommendations.

Qualifications:
Our ideal candidate will have proven experience in an online, relatively new internet-based business. This candidate will have had experience in various aspects of an online operation and proven progression of responsibilities to a senior leadership or management position.
* 2-3+ years consumer marketing experience in the travel, Internet or hospitality services space;
* Experience developing and managing multi-channel advertising campaigns involving Internet, print media, television and direct mail;
* Proven experience in a web content management role for a high-profile site. Experience marketing through social networking sites, mobile services or other emerging channels an asset;
* Excellent English verbal and written communication skills. Extensive experience crafting high-impact promotional material, web content, news releases, and other materials;
* A passion for data mining. Strong analytical skills and the ability to organize large quantities of data in order to develop consumer marketing strategies that will generate increased enrollment and revenue;
* Proven project management skills with ability to execute multiple projects on time and on budget;
* Natural leader able to develop strong interpersonal relationships with cross functional teams. You employ great interpersonal skills to work with partners and colleagues, and exude a high energy attitude;
* You take ownership, and execute projects and tasks with timeliness and the highest level of quality, placing internal and external partner satisfaction at the pinnacle of importance. A passionate desire to play a key role in shaping the growth and vision of Kiwi Collection;
* Advanced PowerPoint and Excel skills required; and
* University degree in communications, journalism or related area. MBA is a plus

We are seeking an experienced SEO Specialist. The Search Engine Optimization Specialist position serves a critical role in execution of SEO campaigns and is responsible for organic search campaign management including execution, optimization, growth, and reporting.

You offer:
* Extensive knowledge of Search Engine Optimization principals
* Experience in working with international SEO campaigns
* Understanding the principles of SEO best practices
* Proven history of successfully meeting and exceeding SEO goals
* Experience in copyrighting for search engines
* Experience with Web content management tools
* Familiarity with HTML, Javascript and CSS

Role of the SEO Specialist:
* Perform in-depth competitive analysis
* Aid in technical implementation and support
* Manage internal resource relationships by setting and delivering upon expectations
* Lead strategic discussions; be involved with high level strategy decisions
* Drive creation of tactical execution plans, including testing strategies to improve Web site performance
* Research and develop keyword target lists and establish page level distribution
* Find and define technological deficiencies and recommend best practice solutions
* Define and describe optimal website navigational structure for usability, indexation, and ranking improvement
* Write optimized and concise HTML Title and Meta Description tags along with optimized copy
* Help define website content needs and oversee its development using proper SEO methodologies
* Provide high level link building and brainstorm and execute new link development ideas
* Run, process, and analysis progress reports
* Keep abreast of industry developments and research and participate in the SEO community online

Job Description:
We are looking for a Web Developer who can not only put up beautiful, user-friendly websites quickly and on budget - but who embraces the fact that the purpose of a business web page is to produce some kind of measurable result - such as a sale, a lead or a sign-up.

You will be working with a team of writers, marketers and programmers in our fast-growing internet travel company, with an adventure flavor, based in downtown Vancouver.

And you will take primary responsibility for the results on each web page you control - which is usually the conversion of visitors into leads.

If you like the idea of relating what you do to real-world results - and being rewarded for it - and if you are passionate about travel and adventure, then you may well be the Web Developer we are looking for.

Who are you?
Do these values speak to you?

Winning - Teamwork - Communication - Fun!

As the person responsible for converting visitors to leads you will have a good sense of what marketing is all about. You will be able to understand that people who come to our sites through different avenues have subtly different needs on the landing pages they come to.

You will be competitive and determined - probably a type A personality - determined to continuously improve your results.

You are also creative - able to pick out and tweak a photo that rockets conversion.

This is not a job for someone who wants to be a small cog in a big wheel - we need you to get excited by, not just meeting the expectations of your internal customers, but WOW-ing them.

Skills - Technical
o A MINIMUM of two years designing commercial websites.
o Hand coding of HTML and CSS (using Dreamweaver)
o Photoshop and, ideally, Illustrator
o XML
o PHP 4, including manipulating xml
o Javascript including knowing how to use the DOM
o Experience with blogs, forums, and other social media
o Your coding needs to be both fast and accurate.
o Knowledge of FileMaker an asset

Skills - Design & Marketing
o You should be familiar with web conversion best practices
o We do have a template we work from so you will not be expected to design from scratch, but rather adapt the template to different themes and add creative graphic design elements - such as ads, offers etc - where necessary.
o You should be willing to take direction and not be a design prima donna!
o The overriding need is for our websites to convert visitors to sales so you must embrace that idea and have a passion for effective design rather than just something that looks pretty. It also helps that you love the idea of selling travel.
o The non-technical marketing people also rely on you to advise and assist with the technical aspects of online marketing - including SEO, directories, analytics etc

Skills - Project Management
o The ability to plan projects is essential. Often putting up a new site involves a lot of different people - with both technical and non-technical skills. We need you to be able to take charge of a project and see it through to a deadline.
o Knowledge of MS Project an asset

Skills - Personal
o A very competitive instinct, tempered by a warm personality in keeping with our team spirit.
o Excellent communication skills - including the ability to translate technical stuff into language we can all understand - and to manage expectations well.
o Perfect written and spoken English is essential

Terms & Opportunities
Please outline your expectations when you apply. This is an important role in its own right, but it also offers the opportunity in the future to lead a team of people as the company grows.

About the Company
Fresh Tracks is a friendly, creative and relaxed team of people - who at the same time are committed to winning in the highly competitive world of online travel. We are very much a team-based environment - but a team where everyone is expected to show leadership, take responsibility and work hard towards our exciting business goals. We offer great working conditions, regular social and fun activities and profit sharing.

Note: This could be a full-time contract position for a number of months.