Intrawest is a world leader in experiential destination resorts. It has interests in ten resorts at North America’s most popular mountain destinations including Whistler Blackcomb, a host venue for the 2010 Winter Olympic and Paralympic Games. The Intrawest network also includes Canadian Mountain Holidays, the largest heli-skiing operation in the world, Sandestin Golf and Beach Resort in Florida and Club Intrawest - a private resort club with nine locations throughout North America. In addition, Intrawest develops real estate at its resorts and at other locations across North America and in Europe. Intrawest is headquartered in Vancouver, British Columbia, Canada. For more information, visit intrawest.com.

The Senior Web Analyst’s role is to identify and drive key learning and best practices for Search Marketing & Web Analytics across Intrawest’s web sites and use that intelligence to help drive measurable improvements inline with business objectives.

The position will report to the Director, Web Marketing & Analytics and be a key player in helping to set-up and deliver on aggressive and exciting goals that support our strategy. The strategic focus of the eBusiness team will be to:
1) cost effectively drive more visits to our online sites
2) increase the % of revenue booked online vs. offline and through 3rd parties

The Web Marketing & Analytics team will work closely with the Web Operations team to ensure that:
1) the Web Operations team is supported with the right metrics and reports at the right time
2) search marketing efforts are optimized from a web operations perspective

Some resort travel may be required and the position will work closely with internal customers to:
1) analyze and report on web site KPI (Key Performance Indicators) to improve ROI
2) handle their business issues and concerns with respect to Search Marketing & Web Analytics and related technologies
3) gain support, and input/feedback, for new ideas to improve Search Marketing & Web Analytics

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PRIMARY AREAS OF RESPONSIBILITY:

1. Work with internal customers to provide paid search and search engine optimization strategic advice as part of the overall marketing plan by defining business goals, strategies and market opportunities
2. Work with internal customers to set KPI’s for measuring ROI success
3. Make recommendations on budget planning for internal customer’s fiscal year budget allocations
4. Work with internal customers to research and develop best performing keywords and keyword phrases
5. Develop and monitor the paid search campaigns for best possible ROAS (Return On Ad Spend)
6. Produce ROAS reports that include top performing search engines, search keywords and phrases, paid search compared to natural search performance
7. Manage Search Engine vendor relationships to help extract a greater value from the relationship
8. Verify monthly invoices from Search Engine vendors to ensure correct billing amounts
9. Conduct monthly SEM (search engine marketing) conference call with selected internal customers to go through the ROAS reports for the previous month, plan new campaigns that are coordinated with offline marketing calendars
10. Provide expert analysis to internal customers on campaign reporting analytics
11. Develop and document best practices for paid search and seo marketing techniques

Other duties as assigned

1. Research new search marketing technologies and best practices to improve Intrawest’s ROI from search engines

VALUES ORIENTATION:
It is essential that the employee support and integrate the values of Intrawest and interact effectively with guests and staff. The employee is expected to demonstrate a commitment to Intrawest values and professionalism through appropriate conduct all the time. The Intrawest values are: Guest Loyalty, Employee Experience, Striving to be the Best, Team Play, Playing Safely and Financial Strength.

This role will strive to also demonstrate a commitment to the following Key Focus Areas:

(1) Teamwork. Clearly align roles, expectations and performance measures with each resort we work with...and successfully deliver.

(2) Innovation. Provide thought leadership and innovative ideas to resort marketing and sales teams to more effectively & efficiently drive revenues.

(3) Engagement. Promote a stimulating, rewarding and engaging work environment so that our team looks forward to coming to work.

(4) Accountability. Demonstrate sound financial judgment and a continuous improvement mindset so that our success is achieved on, or below, budget.

EDUCATION & EXPERIENCE REQUIREMENTS:
Education:
* College business degree is preferred with a High School Diploma at minimum
* Diploma or Degree in Web Marketing and/or eCommerce

Experience:
* 5 - 10 years of experience in Search Marketing
* 5 - 10 years of experience in Web Analytics

KNOWLEDGE, SKILL AND ABILITY REQUIREMENTS:
Knowledge:
* Advanced knowledge of Search Marketing techniques
* Advanced knowledge of web analytics software
* Working knowledge of the Travel/Tourism industry

Skills/Abilities:
* Excellent verbal and written communication skills with good command of English language
* Excellent interpersonal, communication and customer service skills
* Posses strong communication and people skills
* Innovative abilities to search for and manage effective change and improvements, including the use of new technology
* Strong computer skills including knowledge of most Microsoft, Apple and UNIX web and desktop software

NowPublic is a crowd-sourced, participatory news network that mobilizes an army of reporters to cover the events that define our world. In just over 12 months, the company has become the largest news organization of its kind with over 130,000 reporters in over 196 countries.

In 2007 the Guardian named NowPublic one of the top five most useful news sites on the Web, TIME magazine named NowPublic one of the top 50 sites on the web, and Red Herring named us one of the hottest 10 startups in Canada.

NowPublic runs Drupal 5.x and employs some of the top Drupal talent including Karoly Negyesi (chx), Konstantin Kaefer (kkaefer), and Kevin Hemenway (Morbus Iff). Dries Buytaert, the founder and project lead of Drupal, is an advisor to the company.

The company has received funding from RHO Ventures, Brightspark, GrowthWorks, and members of the New York Angels.

Job Description
NowPublic.com is currently looking for a talented and experienced User Interface Engineer to lead our front end development. The User Interface Engineer will be involved in all phases of UI development from requirement analysis through design, development, testing, final delivery and maintenance. You will interact with the entire team from Product Managers to Designers and Developers, as well as End Users to provide ongoing improvements to the user experience, performance, and maintainability of the site.

You are responsible for translating visual designs into standards-compliant web pages using the latest front web technologies and integrating these components with our Drupal based platform. You will be relied upon as the guru or ‘go to’ person for all things front end, so this position requires mastery of rich internet application development techniques, and the desire to evangelize best practices to our team of software engineers.
This is a technical / development role, but you need to possess a keen eye for IA, design, and usability. You need to be a strong conceptual thinker and creative problem solver who understands and can articulate what makes sites successful along with the skills and a self-starter attitude that will enable you to hit the ground running and start contributing right away.

This is a full-time position reporting to the Director of Development.

Responsibilities
- Transform mockups (comps) into hand coded accessible and standards-compliant templates that display correctly in all modern browsers.
- Integrate your templates with our Drupal 5 based platform.
- Quality Assurance and Testing.
- Help develop and maintain coding standards and best practices, and provide suggestions for application and process improvement.
- Use the NowPublic web site, tools, and systems, contributing to the community and providing feedback on the workflow and processes.
- Other duties as assigned.

Experience
- Extensive experience with the following technologies: CSS, advanced JavaScript, JQuery, etc. all the Web 2.0 design techniques and Search Engine Optimization (SEO).
- Deep understanding of browsers, platforms, compatibility, accessibility, and usability issues.
- Intermediate to advanced knowledge of PHP and MySQL
- Experience using tools like firebug and yslow
- Knowledge of the latest web trends, particularly concerning communities, social networks, and personal publishing.
- Exceptional creative problem solving and analysis capabilities, pixel perfect attention to detail.
- Ability to work under tight schedules across multiple projects simultaneously.
- Excellent written and verbal communication skills.

Tugboat Media Inc. has an immediate, full time opening for a PHP/MySQL Web Developer.

-PHP/MySQL development
-The creation of CSS-based HTML templates from Photoshop files
-Valid XHTML (Strict)/CSS front-end construction
-An understanding of SEO best practices criteria, ranging from filenames to text/image replacement via CSS to be developed at outset of project and incorporated throughout development process
-QA

Required Skills:
-minimum 3 years of PHP & MySQL development
-Drupal experience
-STRONG CSS, HTML & JavaScript knowledge and experience
-STRONG ORAL and written communication skills
-An understanding of relational databases
-An understanding of professional development processes
-Strong problem solving abilities
-Ability to work independently and as a team member
-Extreme attention to detail
-Open source enthusiasm

Education:
-Degree or 2 year Diploma in Computer Science or related discipline

This senior role is responsible for optimizing a large number of .com and international online poker guides. He or she will participate in and drive site / vertical re-designs and ongoing conversion and usability enhancements as a measurements expert, identifying requirements, monitoring the implementation and evaluating post-launch metrics.

Tasks
* Provide comprehensive support to senior management in the area of web analytics & conversion optimization which include performance measurement and other web analytics data
* Performs quantitative and qualitative analysis as needed to support web site operations and strategy development
* Using Site Catalyst, create and manage custom scorecards based on objectives to measure performance
* Discovers underperforming areas of the site and collaborates closely with designers and developers to recommend solutions to problems identified
* Define A/B test scenarios and success metrics
* Share research findings and best practices with team and company including customer insight, benchmarking, and industry updates
* Ensure campaigns are being optimized from the following sources: pay per click advertising, search engine optimization, outbound marketing campaigns, e-mail communications, organic traffic, affiliate traffic, emerging markets (RSS/blog/podcasting)

Professional requirements:
* University degree, preferably in business or mathmatics
* Minimum three years working in web analytics / conversion optimization (with preference given to those with experience in optimizing lead generation portals or specifically, online gaming portals)
* Proven track record of successfully defining and delivering complex projects with superior ROI from business case through deployment.
* Solid understanding of web strategy and interaction design
* Advanced understanding of Omniture SiteCatalyst
* Minimum two years expertise in SEM (Search Engine Marketing), PPC (Pay Per Click) and SEO (Search Engine Optimization)

Incentives for Ideal Candidate
* Competitive salary plus bonus compensation structure
* Excellent benefit package effective immediately (life, health and dental insurance; travel allowance, 3 weeks’ paid vacation; some flex-time opportunities)
* Membership in a team of creative, intelligent, world-class direct marketers
* Work with a progressive, young, dynamic, successful and growing company

Sapphire Canada (formerly CNC Global) is one of North America’s premier technology staffing firms, offering hundreds of permanent and contract opportunities across all roles, levels and platforms. Our Web-based tools simplify and accelerate your search for opportunities. When you’re ready to interview we’ll meet with you in person and help you build your career path. Visit sapphireca.com to get started!

JO No: PW526069 (#91713)

Our client is in need of Internet Marketing Professionals with a Search Engine Optimization (SEO) specialization.

The ideal applicant has 3-5 years of experience in search engine optimization of a large website in a competitive environment with a proven ability to achieve top search engine rankings. Candidates must also have knowledge of best practices for organic search engine optimization; knowledge of different search engines, search engine spiders and search engine ranking factors; knowledge of HTML, CSS and related web-based technologies; and an undergraduate degree/diploma in a related discipline or the equivalent combination of education and professional experience.

For immediate consideration, apply online today!

Skills:
internet marketing (Must Have)
Search Engine Optimization (Must Have)
Search engines and web analytical tools (Must Have)
Communication Skills (Must Have)
HTML (Nice to Have)
CSS (Nice to Have)
Web Development (Nice to Have)
Degree or diploma (IT related) (Nice to Have)

Why work with Sapphire Canada?
Every year, Sapphire Canada places approximately 4500 technology workers in more positions across the country, more often than any of our competitors. Our clients include 65% of the companies listing on the S&P TSX 60, offering our job seekers access to a full range of career opportunities. Yet at Sapphire Canada, we’re committed to more than numbers. We offer a personalized approach to your career development, simplified job search and application process, fair market rates and streamlined payment as well as value-added programs. For more information please visit www.sapphireca.com

Sapphire Canada (formerly CNC Global Limited) is a member of the Vedior Group of companies, one of the world’s largest international recruitment companies with hundreds of offices in 50 countries. In January 2008, CNC Global joined other Vedior companies around the globe and changed its name to Sapphire Technologies Canada Limited. This is an exciting step in our evolution. For more information, please refer to our website at sapphireca.com.

We are looking for a contract Web Developer who will be working in tandem with SEO Specialist, Graphic Designers, Web Designers, etc. for an upcoming project. Depending on the success of the project outcome and group dynamics, there is potential for further contracts.

Essential Functions
* Deploy, maintain and update production web interfaces using web admin interface, FTP and shell access
* Writing elegant, reusable and well documented code while maintaining less than elegant and not so well documented code
* Maintain and extend functionality of a content management system
* Communicate clearly with managers and other team members
* Perform duties in a timely, professional manner
* Tracking and reporting on customer facing websites using a variety of tools

Knowledge, Skills and Abilities
* Strong experience writing W3C compliant, semantically marked up XHTML and CSS without a graphical editor
* Strong database design and development skills with MySQL
* Experience with PHP development, effective cacheing
* Experience with multiple content-type, content-language, and proper character encoding when handling foreign languages
* Detailed understanding of DOM, Javascript, cross-platform and browser compatibility
* Detailed understanding of SEO and accessibility best practices
* Working knowledge of XML, Flash, Java, CMS
* Working knowledge of best practices in web form layout and design
* Clear understanding of web graphic optimization for wide range of clients and speeds
* Experience with software design, debugging and documentation an asset
* Highly organized and self motivated
* Attention to details

Title of Job:  Marketing & Sales Agent
Department:  Administration
Supervisor’s Title:  Business Manager

Qualifications and experience for job:
* Post secondary education, or a combination of education and work-related experience.
* One to two years of progressive work-related experience in marketing, advertising, and/or hotel industry experience.
* Demonstrated project management experience in organizing, planning and executing marketing projects from conception through implementation and evaluation. Ability to develop and present data-driven recommendations successfully, to promote services and products persuasively, and to shape the opinions of others.
* Demonstrated knowledge of marketing principles and concepts, as well as creative problem solving ability and demonstrated creative thinking skills as evidenced by prior campaigns.
* Must be highly creative and possess strong knowledge of financial statements to stay on budget and deliver results at the same time.
* Excellent verbal, written and interpersonal communication and editorial skills in English required.
* Communication skills also in terms of the ability to negotiate, convince, sell and influence industry professionals and/or private clients.
* Hospitality marketing experience highly desired.
* Requires thorough knowledge of the practices and procedures of catering, food and beverage, menu development and pricing and event planning.
* Requires knowledge of ICC policies and procedures and the ability to determine course of action based on these guidelines.

Function and purpose of job:
* To effectively solicit new business, generating sales by networking, attending industry functions, trade shows and making sales calls to prospective clients.
* To plan, coordinate, and execute marketing activities for the Italian Cultural Centre.

Principal duties and responsibilities:
* Will play a crucial role in developing and implementing action plans to ensure achievement of pre-established revenue goals;
* Will be responsible for the development and creation of marketing collateral;
* Will be responsible for the placement of media scheduled initiatives and all print, radio/TV, electronic marketing initiatives as agreed and budgeted;
* Will be responsible for creation and development of online marketing/advertising initiatives, which may include but is not limited to: creating email lists and promotion schedules, banners, images, web channels, branding, search engine marketing and optimization (SEO - SEM) and building online partnerships and sponsorships.
* Solicit and book new and repeat business through efforts (outside sales calls, telemarketing, mailings, networking, etc.) while maximizing banquet space to meet/exceed revenue goals and guidelines.
* Develop and execute marketing strategy to capture the maximum amount of revenue to meet and ideally exceed sales goals.
* Plan, detail and possibly up sell the meeting/function with the client including: space requirements, times, equipment, menus, themes/decorations, etc. Complete the contracts, prepare the appropriate paperwork, including banquet event orders, coordinate the appropriate areas in the venue, resolve any issues, complaints and problems to ensure a quality product delivery and customer satisfaction. (Training in these areas and others and on-going consultation and collaboration will be provided by the Catering Manager)
* Maintain up-to-date knowledge of ICC policy and products including their strengths and weaknesses to continually improve sales strategies and achieve goals.
* Conduct professional and positive communication to both guests and fellow employees.
* Must have a proven track record of results-oriented sales and marketing experience.
* Attend functions that have resulted from sales efforts made by the marketing and sales agent.
* Carry out post-event follow-up.

Other:
* Knowledge of Italian language an asset.
* Local candidates preferred.
* Local travel required. Ownership of vehicle and ability to drive required for sales calls.