Our company is looking for a web entrepreneur to join our team.

We have:
+ An existing customer base
+ Existing relationships with top notch partners
+ Great internal systems
+ A core group of talented motivated employees
+ The lowest cost in the industry
+ Virtually 0 debt
+ A great brand
+ An truly interesting category

Just one thing is missing. An entrepreneurial web marketer to help push the business forward. Are you willing to invest, primarily sweat equity, to become a significant shareholder in a high profile business with an international presence?

Can you help make the phone ring?

What We Need
The Online Marketing Coordinator is responsible for driving e-commerce sales of Keel & Rudder’s online subscriptions, events, and products through Keel & Rudder’s web site. This person will create, manage and execute promotional campaigns, SEO/SEM initiatives, design/navigation initiatives, content development and management, and reporting and metrics - all designed to drive e-commerce sales revenue and support the Keel & Rudder brand and online presence.

This position requires development and execution of social media, search marketing plans, keyword campaigns, search engine optimization, search inclusion and interactive advertising programs; monitoring results and making necessary adjustments in order to generate high-quality, cost-effective leads. The candidate must have deep knowledge in the area of search engine optimization, as well as broad experience working on eCommerce web sites. The candidate will also help with overall site optimization efforts aimed at improving conversion and increase revenues

What You Need
Four-year college degree or higher; Educational background in relevant creative field, such as marketing, advertising, graphic design, or multimedia is required.
Minimum two (2) years of interactive marketing experience working with online advertising entities and also social media (Twitter, Facebook, YouTube, LinkedIN) required.
General knowledge of website traffic analytics software (Omniture, Webtrends, HitBox, Urchin)
Experience with HTML, CSS, Web site development and graphics design required.
Experience with pay-per-click advertising (Marchex/Adhere, Google Ad Words) preferred.
G verbal, written, and presentation skills.
Experience with other online media tools such as Dreamweaver, Flash, JavaScript preferred. Must be willing to pick up new technologies as responsibilities increase.
Excellent organizational skills and the ability to manage multiple tasks.
Strong desire to collaborate and participate as part of a dynamic team
Positive, upbeat attitude

PNI Digital Media is a leading innovator in online and in-store digital media solutions for major retailers who want to enable on-demand production of personalized products using consumer media. PNI web and kiosk solutions enable consumers to easily order photo prints, personalized photo gifts, business printing collateral and more.

Account Manager - Job Description

The role of the Account Manager will encompass a number of functions. The main responsibility will be the actual day to day account management of the key accounts. This will be a ‘hands on’ role with dedicated time being spent on all accounts daily. Other responsibilities are to build new business from accounts that we continue to sell to and create new incremental business from scratch. Often the sales cycle is from 6-9 months in length and takes much attention to detail across a number of departments within the customer and internally at PNI. The role demands positive approach to working with other team members and virtual team members who will be part of client specific teams. Though there are project managers and developers to deliver our solutions the Sales role is where the responsibility to the customer lies.

The candidate will have a mature outlook, must be self-motivated, responsible, able to meet deadlines, enjoy working alone or with 3rd parties on customer sites, in pressure situations. You must have a driving licence and be flexible to travel within Canada and the US.

Scope of Role and Responsibilities
* account management - from store to H/O level; understanding retail sales is essential
* Daily liaison with all key accounts at all levels; Photo/IT/Marketing/Training
* Developing new business - understanding the retailers needs and tailoring the sale accordingly
* Selling within existing accounts - recognizing the retailers needs and building the solution
* Strong sales management skills
* Internal liaison with Project Managers and Developers
* Writing detailed internal documentation - commercial requirements for new sales/projects
* Building and managing relationships with key suppliers
* Maintaining sales forecast -
o Analyze sales data and make recommendations
* Industry and Competitor Benchmarking
* Identify and make New Product and Service Recommendations
* Own & develop product & feature roadmap
* Central co-ordination and contact point between PNI (UK & Vancouver offices) & retailer
* Input to Online Promo planning
* Assist retailer Mktg Mgr and co-ordinate Trade Plan
* Analyze Web Analytics and make recommendations for site improvements
* Track performance Vs Forecast & KPI objectives
* Manage/Develop Online Marketing Plan - CRM recommendations
* Strong understanding of SEO/PPC

Reporting Line

Reporting directly to VP Sales to achieve overall Company targets and goals.
There are no reporting lines into Account Manager. The Sales and Operations team consists of:
* 1 UK based account manager
* 1 Sales & Marketing Coordinator
* 2 CA based account managers

Profile and Competency Set

* A good educational background.
* 3-5 yrs sales experience selling into Retail,
* Understanding of dot com marketing - specifically SEO/CRM/PPC
* Understanding of technical selling - though not necessarily a technical background.
* Confident and skilled in handling customers especially in potentially stressful periods.
* Experience of working with a broad remit to deliver against goals.
* Not a necessity but experience in Software and or Photo industry will be an advantage.
* Excellent communication skills, both with the technical team and with Customers.
* Effective prioritization and management of tasks and workload, delivering to timescales set.

We Offer

* Competitive salaries, extended Health Care and Insurance. 

Competition SS2-022410
Position Title: Web Site and Marketing Assistant (subject to funding)
Job Site: 100-7900 Alderbridge Way Richmond BC

Qualifications: Student must have attended school full time last year and intend to return to full time studies in September 2010 as per Service Canada’s Canada Summer Jobs program. Student must complete and pass a Criminal Record Check.

General Skills:
Well developed computer skills including Microsoft Office Suite, Adobe CS3 Design Software (Illustrator, Photoshop, Dreamweaver, InDesign), HTML, PHP & Windows 2000/XP/Vista
Proven abilities to design and develop marketing materials, newsletters, posters and manage/update a website.
SEO/SEM skills and knowledge are an asset
Familiarity with social media is an asset
Well developed interpersonal skills
Well developed oral and written communication skills
Ability to work as a team member or independently
Detail and process-oriented
Ability to take direction and ideas and create/design marketing materials
Creative and enthusiastic
Knowledge of RYSA and other local organizations is an asset
Second language is an asset
Full class 5 driver’s license is an asset (own automobile not required)

Duties: The selected candidate will assist the administration staff by maintaining the agency’s websites, e-newsletter and computer systems.
They will also perform other computer related tasks such as:
-Producing marketing materials and participating in their distribution
-Leading youth volunteers in desk top publishing the youth newsletter
-Mentoring children, youth and seniors on computer skills
-Updating anti-virus programs, checking for and removing spyware,
-Troubleshooting computer problems for staff members
-Defragging hard disks, updating Windows components, downloading and installing Service Packs
-Assisting in the promotion of RYSA, the Youth Centre and its programs through community events and
-Completing various office and administrative tasks as required

Term: Approx. 16 weeks between May 17, 2010 & September 3, 2010
Exact schedule TBD
Hours: Monday - Friday, 8:30am - 4:30pm
Will be required to work some evenings and weekends
Thirty-five hours per week for 16 weeks

Wage: $12.12 per hour (As per CBA Grid Level 2)
4% Vacation Pay paid in lieu of time off
Mandatory employment related costs are deducted
Pay is distributed on the 15th and final day of each month
Reports to: Manager of Resource Development

Looking for a reliable, talented copywriter. I’m working on a fairly small website with my client and they need their current site copy enhanced. This should be a fairly quick job, but I’m looking for someone I can trust to outsource work to on a regular basis.

SEO experience is a must-have, as I want search engine optimized copy =)

Key Responsibilities:
Lead a team of web professionals, including designers, project managers, and developers;
Provide strategic advice on overall web strategy;
Interpret senior management’s vision into websites and online resources that “push the envelope” of what’s possible on the web;
Coordinate and liaison with external agencies on Search Engine Marketing campaigns and optimization programs;
Produce KPI reports and analyze campaign and website performance;
Manage projects according to department objectives and prioritize accordingly;
An ability to teach, mentor, coach team members;
A key part of the role involves interacting with back-end developers in IT and coordinating the work of the team on all front-end web development and design;
Ensure consistency with the corporate standards; and
Monitor competitor and industry websites for ideas and trends.

Skills and Experience:
Degree and/or Diploma in Internet Marketing or Business;
8 to 9 years web experience;
5 to 6 years experience managing staff;

Leadership skills;
Strong verbal and written communication skills, with the ability to communicate in both technical and business terms;
Expert-level web analytics skills; Google Analytics expertise a must;
Experience with database marketing techniques and processes;
Experience or strong familiarity with web development technologies, including ASP & .NET, JSP or other enterprise server-side technologies. Must be able to code raw HTML and work with XML;

Demonstrated ability to handle multiple and changing priorities;
Demonstrated ability to work within extremely tight deadlines;
Experience in the Financial Services industry an asset; and
Bilingualism (English/French) an asset.

The successful candidate for this position

10 yrs+ SEO Campaigns
8 yrs+ PPC Campaigns
5+Omniture Site Catalyst and Test&Target
Social Media
Email Marketing
Affiliate Marketing

Online Marketing Keyword ranking and Search Engine Optimization Expert for small and big private and public businesses, Real Estate, Marketing… ( US and Canada).

Better positioning of positive content and links. Improving the ranking of corporate website and projects pages. Having better press and public exposure

The Services:
Online marketing - including Google keyword ranking, SEO, social media and other internet marketing activities
Increasing Keyword Success (very quick and effective)
Farming Keywords and personalizing them for Your Web Site
Understanding and Using Campaign Targeting (Geo Targeted and Niche Targeted).
Business writing - including marketing brochures, websites, press releases and business correspondence.
Maximizing Pay-per-Click Strategies
Organize and participate in marketing event and trade shows
Research and attend networking events to promote company
Adding Social-Media Optimization (twitter, facebook, myspace, linkedin and managing the basics of the accounts
Adding positive feedbacks
Tagging Your Web Site(s) for Social media and other search which improves Google Positioning
Provide assistance in daily business tasks and other general tasks as requested
Market research for products and services
International Sales/Marketing