01/05 /// Experienced Search Engine Optimization Strategist - Smartt Net (Smartt.com) - Vancouver (BC) Canada
06/09 /// Marketing Writer & Online Content Manager - Reliance Foundry (bollards.ca) - Surrey (BC) Canada
04/15 /// (Seriously Underpaid) Website Marketing Associate - Save On Lens (1-save-on-lens.com) - Richmond BC
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Online & Social Media Specialist - University of British Colombia (UBC) - Vancouver (BC)
| Company: | University of British Colombia (UBC) (Sauder School of Business at the University of British Columbia) |
| Contact Name: | Niamh Redmond, Manager, Interactive Marketing |
| Contact Email: | |
| Job Location: | Vancouver (BC) Canada |
The Marketing & Communications Department at the Sauder School of Business at the University of British Columbia are seeking a seasoned Online & Social Media Specialist. This position is a 9-month contract position, based at the Vancouver Point Grey campus.
This position reports to the Manager, Interactive Marketing and the Director, Marketing & Communications, and works closely with other staff within Sauder’s marketing and communications department as needed.
Summary of responsibilities:
1. Co-ordinates Sauder’s online and social media presence, and assists in developing online, social media, SEO, brand and communication strategies as needed.
2. Liaises with internal and external content creators i.e. faculty, students, alumni, staff, agency/creative firm, and writers, to write, edit and facilitate production of online marketing and communications materials, while working closely with the marketing team to ensure consistency with the brand identity and graphic standards.
3. Manages production and uploading of web content, ensuring consistency, optimizing content for search, and ensuring appropriate and relevant linkages and synergy between website sections and our social media channels.
4. Responsible for day-to-day execution of online and social media updates. Regularly updates and maintains branded content on social media sites (Twitter, Facebook, LinkedIn etc.) to keep content current/relevant.
5. Maintain accounts across social media platforms by promoting and sharing content, increasing our follower base, engaging our audience, generating dialogue and building relationships.
6. Monitor comments and user-generated content. Escalate issues and provide feedback on community happenings.
7. Participates in the development of social media relations programs, and engages key influencers.
9. Develops metrics and dashboards, and measures ROI for participation in social media sites and for integrating user generated content into branded websites.
10. Responsible for miscellaneous online and digital productions, and other duties/ projects as needed.
11. Video project planning and co-ordination including creating briefs, defining video messaging, basic storyboarding, coordinating shoots and the edit, archiving, publishing and sharing the videos.
12. Responsible for coordinating meetings and briefings to facilitate marketing and communications planning between departments and key stakeholders.
Qualifications:
* Bachelor’s degree or equivalent in Digital Media, Marketing, Communications, Journalism, English or related field.
* Minimum of 4 years of work experience in a marketing and communications capacity, preferably online experience.
* 2+ years experience in online and social media content development.
* Strong project management skills and a proven track record in coordinating marketing and communications projects with multiple stakeholders.
* Experience working within a complex organizational structure; and understanding of the academic and public sector environment is an asset.
* Experience working with external service providers, such as writers, videographers, ad agencies, designers.
* Demonstrated multi-tasking skills; ability to set and manage priorities judiciously.
* Established user in social media websites such as Twitter and Facebook with a demonstrated ability to engage readers. Relevant experience across other social media sites including LinkedIn, blogs, YouTube, Flickr, etc.
Skills:
* Excellent writing proof-reading and editing skills, accuracy and attention to detail.
* Should be able to demonstrate editorial judgment and writing ability. Ability to quickly craft short, compelling copy in an authentic voice that resonates with our target audience, driving engagement, link sharing and click-through.
* Time management and problem-solving skills; ability to manage multiple projects and timelines.
* Good experience with HTML, CMS and blog publishing tools (WordPress), Adobe PhotoShop, and Microsoft Office.
* Experience and working knowledge in web content publishing and multimedia production.
* Solid understanding of visual design aesthetics and graphic standards. Experience working with digital assets.
* Conversant in SEO, SEM, SMO, web analytics, web technologies, community, and the concepts of creative/brand.
* Strong knowledge of social media platforms, especially Facebook, Twitter, LinkedIn and YouTube.
* Strong knowledge of social media principles, community building and an understanding of how corporate and user generated content works together. Experience using social media to drive business goals a plus.
* Ability to appropriately adjust writing tone for different communities, and to think of new ways to engage them.
* Demonstrated ability to gather and analyze analytics and social media metrics across various platforms.
* Familiarity with one or more listening platforms e.g., TruPulse, Radian6 is a definite asset.
* Ability to work independently and as part of a team.
* A high level of enthusiasm and professionalism.
Bonus:
* Knowledge of video production, editing, formats and best practices in video for the web.
* Video project planning and co-ordination skills including creating briefs, defining video messaging, basic storyboarding, coordinating shoots and the edit.
* Basic video and photography skills would be a plus.
Please respond by sending your resume and/or letter of interest by email to the attention of Niamh Redmond, Manager, Interactive Marketing at patricia.fraser@sauder.ubc.ca.
Experienced Search Engine Optimization Strategist - Smartt Net (Smartt.com) - Vancouver (BC) Canada
| Company: | Smartt Net (Smartt.com) |
| Contact Email: | |
| Job Location: | Vancouver (BC) Canada |
SEO/Web Marketing Specialist
Wanted: A search engine professional who lives, breathes, and eats SEO. Someone fully immersed in the SEO community, and at the pinnacle of emerging web-marketing technology. The successful candidate’s pursuit for excellence is paralleled by the need to deliver cold hard results. The SEO Specialist will ideate, develop, and manage online marketing solutions with creativity, organization, and tact.
ABOUT SMARTTNET
SmarttNet is a consulting-agency. We create and execute roadmaps for ambitious organizations in North America by turning strategic intent into measurable results, in an era of constant change. We are growing rapidly, have a multitude of development opportunities available, and are looking for someone who wants to help build the processes that will shape this agency for years to come. We have diverse projects on which you can exhibit your talent for transforming client needs into realities.
KEY RESPONSIBILITIES
* Creates, analyzes and optimizes online marketing programs to achieve client marketing goals.
* Increases traffic to websites, improves rankings on search engines, tracks web visitor activities, and runs online marketing campaigns through PPC and SEO for SmarttNet and clients.
* Uses web analytics to demonstrate measurable results.
* Consults and educates clients and team members about the newest web trends.
YOU NEED
* Strong written and verbal communication skills.
* Minimum of two years of experience in web design and online marketing.
* Bachelors Degree in Arts, or other relevant discipline.
* Google Adwords and Analytics certified is an asset.
* Extensive knowledge of online marketing trends and techniques.
* Ability to perform ROI analysis and identify tactics for constant improvement.
* Strong attention to detail.
* Strong analytical skills.
* Self-motivated with a high level of initiative and a sense of urgency.
* HTML design skills using Dreamweaver, decent Photoshop skills and experience with CMS programs like Wordpress, Joomla and Drupal.
* Ability to work well in a team or individually on multiple projects.
* Ability and desire to keep up to date with latest trends and movements in web design and the Internet as a whole.
Compensation: $40,000 - $56,000 per year, depending on experience
To Apply
Send your resume to employment@smartt.com with “SEO” in the subject line; kindly indicate in the body of the email where you saw this posting.
Note: We sincerely thank all who apply; however, we will only respond to those who may be considered for an interview due to the expected volume of responses.
Online Copy Writer and Blogger (SEO) - Cymax Stores (cymax.com) - Vancouver (BC) Canada
| Company: | Cymax Stores (cymaxstores.com) |
| Contact Name: | Jonathan Becker |
| Contact Email: | |
| Job Location: | Vancouver (BC) Canada |
Staff Writer: Online Copy Writer and Blogger (SEO)
About Us
Cymax Stores Inc. is one of the Top 200 ecommerce retailers worldwide and was recently nominated by the Internet Retailer as one of the Hot 100 2010 Best Retail Websites. Simply put—we sell furniture, with 120 niche web stores and over 250,000 products for home and office furniture and décor.
Cymax Stores is located in Vancouver, B.C. and sells to customers all over North America. Our growth since our launch in 2004 has been exponential and our culture at Cymax is unique: every person plays a critical role. We are looking for a Staff Writer/Blogger to join our team.
Key Responsibilities
* You will oversee all aspects all assigned blogs, including conceiving article ideas, researching and writing blog posts.
* Develop blog articles, including interviewing subject-matter aspects, sourcing images, taking relevant original photos and video and coordinating with guest bloggers.
* Remain up to date on all assigned blog categories (e.g. “baby") and related products and topics, both as it relates to internal company strategies, as well as external trends and topics, and develop appropriate content.
* Ensure all blog posts are formatted, categorized and tagged appropriately in Wordpress and utilize relevant target keywords for SEO purposes.
* Maintain all blog-related social media activities (e.g. Twitter and Facebook) with the goal of forging relationships, audience development, raising brand awareness and ultimately driving sales.
* Write copy for assigned weekly email newsletters and proofread before final newsletter delivery.
* Various copywriting, copyediting, proofreading and fact-checking tasks for both print and online, as assigned. Ensure all coy is free of grammar, spelling, and consistency errors.
* Develop non-blog online content for company websites and/or reference purposes, including how-to, reference and technical articles.
* Brainstorm on viral social media trends and be vocal in suggesting improvements to Cymax’s own social media initiatives.
Other Responsibilities
* Work with the SEO team toward achieving benchmarks and targets.
* Rewrite product descriptions and page content as necessary.
* Create informative site buying guides.
* Complete assigned content development projects within a timely manner.
* Brainstorm new types of site content that is beneficial to readers.
Qualifications
* At least 1 year of copywriting and blogging experience in either a professional setting, school or on your own website
* Social media fanatic. Previous experience using social media for business and marketing purposes a definite asset
* Post-secondary degree in English, Journalism or Communications, or equivalent certificate, diploma or writing experience
* Familiarity with search engine optimization as it relates to content development
* Excellent writing, spelling and grammar, including strong command of English language (both in Canadian and US style), with understanding of advertising and marketing language.
* Experience in Wordpress, MS Office, Twitter, Hootsuite, and Facebook is a plus
* Basic knowledge of: HTML
* Analytical thinker. Solutions driven. Problem solver.
* Quick learner. Self-motivated and able to multi-task on multiple projects simultaneously with minimal supervision.
* Works well under pressure and deadlines
* Professional demeanor
Candidates, please send your resume and cover letter to the email as shown with “Staff Writer/Blogger” in the subject line. Please include your salary expectations. Cymax Stores thanks all applicants for their interest in this position. Only those candidates whose skills and abilities meet the above criteria will be contacted.
Marketing Writer & Online Content Manager - Reliance Foundry (bollards.ca) - Surrey (BC) Canada
| Company: | Reliance Foundry (bollards.ca) |
| Contact Name: | Brad Done |
| Contact Email: | |
| Job Location: | Surrey (BC) Canada |
Reliance Foundry is one of the oldest casting suppliers in British Columbia. We have been supplying castings, fabrications, forgings and machined components to various North American industries since 1927. Our current product line includes castings, bollards and bike parking products.
We are looking for a brilliant and passionate communicator that will champion our company and our products. This new team member will develop web and print copy for all online properties - acting as part writer, part community coordinator, part online tactician and part website technical expert.
Placement: Permanent, full-time
Position to commence: June 27th, 2011 - July 4th, 2011
Successful candidate will:
* write and edit elements for digital and print collateral including company websites, blogs, microsites, advertisements, social media platforms and advertorials
* collaborate on multi-media content including concept, copy, staging, post production and final output
* engage collateral execution of multi-media promotional material
* manage our web properties, grow our online presence and brand recognition, and help us create fantastic content to attract and engage our partners and customers
About you:
* demonstrated command of english with ability to edit for grammar and style
* solid technical writing, authoring, editing and corralling skills that translate through online properties
* ability to make sense of technical details and create copy based on input from subject matter experts
* competencies in internet and web social media, basic graphic & web design, web coding
* experience with content management platforms
* positive attitude, motivated, very organized with outgoing personality
* artistic style, eye for composition, strong sense of timing, and impeccable attention to detail
Overall, this is a great chance to exercise and grow your writing skills while developing larger, co-ordinated online community management strategies. This is an outstanding career opportunity for motivated and performance driven professionals, who are interested in working in a dynamic, growing, niche-market company.
Please submit resumes via e-mail complete with cover letter, remuneration expectations, and portfolio of writing samples to;
Brad Done, Vice President - Sales & Marketing
Reliance Foundry Co. Ltd.
Surrey, British Columbia (B.C.), Canada
e-mail: brad@reliance-foundry.com
http://www.bollards.ca | http://www.bike-parking.ca | http://www.reliance-foundry.com
Applicants should include remuneration expectations (wage/salary requirements) and relevant employment history. Applications will be assessed to determine a short list of candidates to be interviewed. Only those applicants who are shortlisted for an interview will be contacted. No telephone inquiries or agencies, please. All applicants offered an interview will be contacted on or before June 20th, 2011. Only applications submitted with a portfolio of writing samples will be considered. Please mention where you saw this employment ad in your cover letter.
(Seriously Underpaid) Website Marketing Associate - Save On Lens (1-save-on-lens.com) - Richmond BC
| Company: | Save On Lens (1-save-on-lens.com) |
| Contact Email: | |
| Job Location: | Richmond (BC) Canada |
Alex: This is embarrassing, but here it goes:
Manage a wide range of projects, including organic optimization, paid search marketing.
● Blog implementation, link-building
● WEB site improvement.
● Excellent presentation, verbal, and writing skills are required
● Attention to detail
Qualifications
● High school and above
● Knowledge and interest in SEO, SEM, blogs, and business analytics
● Understanding of search engine-friendly web design and ability to make critical design and technical recommendation
Email: jobs@1-save-on-lens.com
Wage: $10-12 / hour 40 hours per week
Digital Marketing Manager - Vision Critical (VisionCritical.com) - Vancouver (BC) Canada
| Company: | Vision Critical (VisionCritical.com) |
| Contact Email: | |
| Job Location: | Vancouver (BC) Canada |
Join the Vision Critical Team
Vision Critical is a team of researchers and technologists that look at customer insight from entirely new and beautifully quantifiable angles. We help 25% of the world’s top brands make informed decisions not based on anecdotes, or best-guesses, or opinion—but on fact. We help companies discover and amplify what moves their biggest fans.
Our team, headed by industry icon Angus Reid, leads the world in interactive research. We’re growing fast, developing cutting-edge technology and research techniques that bring clients the insight they need to get inspired, be innovative and make bankable decisions.
We reward self-starters, firecrackers, collaborators and life enthusiasts. We can’t abide stagnancy or bureaucracy. We thrive on change and ambitious goals. Our expansion has created an opportunity for a:
DIGITAL MARKETING MANAGER Vancouver
How often does an opportunity come along to plot and navigate the digital marketing course for one of Canada’s hottest technology companies? Not very often. As our digital marketing guru, you develop and execute cutting-edge digital campaigns, built to steer not only our current business with 25% of the top-100 global brands, but those designed to bring in the other 75%.
This is not a task for the faint of heart. To further accelerate our rapid growth, we are in search of a talented and motivated Digital Marketing Director to join our marketing team. In this new role, reporting to the SVP Marketing, you will have the unique opportunity of planning and executing a strategic and progressive online media plan. You will work across a variety of internal teams, including marketing, creative, and IT. You will take your passion and experience in digital marketing and develop creative media campaigns that will help grow our online presence, drive customers to our door, while increasing the company’s revenue and product awareness. Using your strong interpersonal and influential skills, you will plot our digital marketing course, providing guidance and expertise to our senior brass. As our online media expert, you source out the next generation technologies that drive the implementation of our digital marketing initiatives. You are a highly motivated self-starter, and have a proven track record of successful project execution. You thrive in a fast-changing, run-and-gun environment. No day ever looks like the one before, and knowing this gets you out of bed in the morning. In addition to having a flexible and relaxed work environment, you are looking to join a “work hard, play hard” corporate culture. We are young, vibrant and passionate about what we do. The values that we all share, and look for in those we work with include being entrepreneurial, creative, accomplished, team oriented, motivated, hard working and professional.
The ideal candidate will have minimum 6+ years experience in the interactive marketing space, working either on the agency or client side. You have solid experience in search engine marketing and SEO. You have strong analytical and project management skills, are detail oriented, and have the ability to implement effective processes.
Responsibilities:
*Managing the growth of our global web assets including visioncritical.com, fireflysurveys.com and our various localized country sites (ex. visioncritical.fr)
*Responsible for the growth and success of communities, SEO/PPC, online advertising, and blog outreach
*Tracking and analyzing online advertising programs; designing test strategies and creative to optimize results
*Manage external agencies as required
Required Skills
*6+ years marketing experience in a corporate environment preferably in a high tech environment
*4+ years experience in online marketing including SEO/SEM, site management, and community management
*Candidates must have an active involvement in online communities as well as hands-on expertise in digital communications including blogging/microblogging, podcasting, video sharing and streaming, widgets, viral campaign management, mobile marketing, and social networking
*A strong interest in how businesses utilize online and mobile communications to interact with their target audiences and a passion for emerging online trends and culture
*Recognized for execution as well as strategic thinking
*Preference to those with word press 3.0 authoring and salesforce.com experience
If this opportunity sounds like your dream job, then send us a cover letter outlining why you are the best for this role, along with a detailed resume to careers@visioncritical.com. Creativity will be recognized!
Online Marketing Specialist - Focus on the Family (focusonthefamily.ca) - Langley (BC) Canada
| Company: | Focus on the Family (focusonthefamily.ca) |
| Contact Email: | |
| Job Location: | Langley (BC) Canada |
Consistently named one of the 10 Best Christian Places to Work in Canada, Focus on the Family Canada is a dynamic and growing organization with a strong team. The online marketing specialist is responsible for analyzing the effectiveness of our online initiatives, conducting and planning our email campaigns and managing our online advertising campaigns on Facebook and the Google and Microsoft partner networks.
Responsibilities include:
* Implementation, setup and maintenance of Google Analytics or similar web analytics solution
* Independently research and conduct detailed analysis of online activity data for purposes of optimizing web usage; ensure timely delivery and accuracy of regular, periodic and ad hoc performance reports
* Production of emails, ensuring adherence to corporate brand standards, privacy and security policies, and marketing best practices
* Manage our various email lists and assume responsibility for managing “soft” bounce procedures, list selection and email delivery through ExactTarget; provide regular monitoring and analysis of email effectiveness
* Work with the director of integrated marketing to plan our online advertising campaigns; monitor success by analyzing sales statistics, conducting online traffic studies and analyzing click-through data.
* Manage our online Google AdWords, Microsoft adCenter and Facebook campaigns
* Research and document traffic related to core keywords for our online initiatives to inform web structure and content, and to ensure effective, organic SEO
Qualifications:
* A university degree in marketing, communications or business
* 2+ yrs experience in online or email marketing, web or marketing analytics, or CRM experience
* Proficient with common business and web software including Outlook, Excel and Google Analytics
* Familiarity with standard process documentation techniques, SQL reporting services, MS Business Intelligence tools, Exact Target or comparable email management system would be considered an asset
For more details about this opportunity and how to apply, please visit our website at www.focusonthefamily.ca






